Instagram has over 500 billion users worldwide who use the platform every day, including eCommerce businesses. Imagine getting even 1% of that number and turning them into paying customers.
83% of consumers search for new products or services on Instagram, making it the perfect place to showcase and market your brand. As an eCommerce store, you can make some decent revenue online if you plan the right Instagram marketing strategy, and we’ll show you how.
If you want to get your brand in front of people quickly but don’t want to rely solely on SEO, your next best step is to focus on social media.
Facebook, Twitter, Pinterest, Instagram, Snapchat – they are all social media. But the way people interact with them in terms of brand and e-commerce couldn’t be more different.
And even if you have a unique product to sell, they’re not going to be looking for it if no one knows about it.
The Power of Social Media
It gives you the ability to reach your potential customers, capture their attention, and make them aware of your shop or product. It also gives you the advantage of competing against the faceless e-commerce giants.
Yes, social media is essential and should be a part of your eCommerce business plan. And if you want to grow your online store’s Facebook page and gain new customers, it should be a crucial part of your Instagram marketing strategy.
Is Instagram Marketing Key to Ecommerce Success?
Instagram marketing has clear benefits. It can bring a lot to most eCommerce businesses, and there are many ways to advertise through the platform. Instagram promotes marketing through engagement, from hashtags to stories and using influencers. In addition, a wide range of business tools, including profile interactions, follower growth, and campaign goals, help brands track their success.
Instagram algorithm: The platform originally used a chronological timeline. However, Instagram estimated that people lose an average of 70% of their feeds when using such a timeline. Many users found it challenging to keep track of some of the accounts they were following.
Because of this, Instagram changed its algorithm, which now reflects user interests and behavior patterns, with the most relevant posts being pushed to the top of their timeline. The most relevant jobs are determined by their acceptability, level of interaction, and how the user has interacted with similar posts.
Instagram Analytics
Instagram analytics called Insights allows you to track and manage your ads. With a business account on the platform, you automatically gain access to all Instagram analytics tools.
Insights can be a great way to understand better your customers and the overall base of users who visit your page. Insights track several metrics, including:
- Follower
- Mentions
- Conversation
- Impressions
- Reach
Instagram eCommerce Marketing Strategy
At first glance, Instagram may seem like a never-ending feed of photos, but it has a lot more potential than you might think. Instagram is a social media platform that is full of opportunities to build engagement with your users. However, before you start setting up your Instagram community and building your brand, you should consider implementing these six best practices.
1. Create the Perfect Business Account
Before your audience sees your products or the content you create, they will form an impression about you through your profile. It is the face of your brand and reflects what you do and what kind of products or content they can expect from you.
2. Introduce Your Brand Through Your Story
Stories are one of the defining features of Instagram. You can add photos, videos, captions, and music to create the perfect promotion. However, your story needs to be captivating right away, as it only takes a user touch of the screen to leave. A successfully used story will help your business grow by showcasing everything from brand values to products and services.
3. Use Price Tags to Make Your Products Shoppable
Tagging is one of Instagram’s most unique features, as it displays the product as a market, adding value to the post. It means that consumers who interact with a post are more likely to click on the tag and visit your store. You can even take it a step further and make your story a more intuitive buyer with embedded clickable price tags embedded right in the post.
4. Set Your Account to Public
Instagram is an online social network and video sharing. The purpose of each social network is to share your thoughts and ideas with an online community. A public business account is the best way for new audiences to find and connect with you. Setting up an account as private only makes it harder for users to contact you. When your account is public, it removes the limitations of connecting with unknown markets.
5. Build a Consistent Brand Image
Branding your image is essential, especially on Instagram. People value consistency and often associate it with trust, which increases the chances of buying your products. Color schemes, consistent images, and font choices are essential aspects when defining and promoting your brand on social media and the web. Make sure you stick to your choice, as these apparent elements will help your brand stand out.
6. Share With a Purpose
Like every social media platform, your Instagram account should serve a specific purpose. The purpose of Instagram is to tell a story that attracts people to learn more visually. Therefore, each task should have a specific goal in mind. Otherwise, people will start losing interest in your brand.
Humans have long been storytellers and absorb content quickly. You can share your business success stories or reveal a piece of your company culture through 1-minute photos, stories, and videos. When you share with a purpose, your audience becomes more engaged and can easily consume your content in the right amount of time. Two ways of sharing content purposefully are through User-Generated Content (UGC) and stories.
If you want to grow your eCommerce business via Instagram, you can contact us. Our experts are here to help you. Call now!