Buying followers and likes is an easy way to increase your social media numbers but can ultimately harm your business.
Having many fans and followers through Facebook, Twitter, and other social media platforms often feels good for business but the reality is different. Many companies are desperate to appear that way in front of the public. Do you know that there is an easy way to gain these followers? You can buy them.
According to a list detailing the top twenty-five websites to buy followers, only one on the list was committing to deliver real people. Hence, before making any purchase, business owners should seriously consider the drawbacks of buying fans.
Here are five solid reasons why you should not consider buying followers for your social media account:
1. Purchased Followers Don’t Increase Businesses
Buying followers increase your numbers, but it does nothing for user engagement. What you are paying for is to look good for other people who see your profile. These fans will like you or follow you, but an increase in the number of fans will not be balanced with an increase in mentions, page views, or interactions.
Treat social media profiles as equivalent to business paperwork. You will not increase the amount of money you make that month or the customer conversion rate of the business. You can lie about the amount made that month, but you cannot do anything to benefit the business without that money. Likewise, you can lie about the number of followers you have received correctly, but you will not be able to back up those followers with the actual business. Fake followers do not lead to real money.
2. Your Engagement will Decrease
Adding followers that do not interact with your account reduces your overall engagement rate. On some platforms like Facebook and Instagram, it will work against you. The low engagement rate algorithms of Facebook and Instagram suggest that your followers are not interested in your posts. It means that your posts will be less likely to appear in your followers’ news feeds organically.
3. You can Reduce your Trustworthiness
As a brand, if you have to resort to buying followers, potential customers will definitely suspect that you are not trustworthy. You will leave them wondering if you are dishonest in your business practices areas as well.
Companies with reputed names build their followers organically. It will definitely take time. But if you try to adopt a shortcut, you will lose your credibility. You have to work on building followers who are interested in your services. Share the quality post. Work to get real shout-outs from your customers, and some of their followers will come and see what you have to offer.
You can also consider running ads, which will increase your reach, and you can also expect genuine followers. If you have the budget to “buy” followers, it’s better to spend that money on advertising and take your posts’ reach to people who are genuinely interested in what you share. Creating an authentic, verified social platform requires your money, time, and effort. But it completely worth it.
4. Fake Followers Affects Your Marketing Objectives
Think about why you set up a social media account in the first place. You want to be there for your customers, reach a broad audience with your content, potentially advertise your services, and talk to real people. Its excellent effort helps in brand building and reputation.
Now imagine for a moment that instead of your customers, their friends, you have a series of fake accounts. How much value will you give them? None at all. At the end of the day, it is a vanity project that helps no one else but the people who are paid to follow you.
5. You can Lose Your Social Media Account
Yes, you can lose your profile. Buying fake likes will violate the terms of service of all social media platforms, and they are known to delete accounts with fake followers completely. So not only did you waste your money buying followers, you have to start your account from scratch, which also wastes your precious time. Or even worse you may be banned altogether! Imagine getting banned from Facebook, Twitter, or Instagram, the lack of access to these significant marketing channels will negatively affect your business.
6. Your Followers Reflect Your Content Quality
Many social media users will see through your followers who you attract and ensure that your account is legitimate. If you are not going to appear legitimate, this can be the starting point for your followers to find other businesses and people providing similar or complementary content that you provide.
People who are interested in your brand content and go through your followers will become suspicious if you have too many spammy accounts that look sketchy or are clearly bots set up for the sole purpose of sharing other people’s content.
While you can gamble on the fact that many people do not care about your followers, words swirl on the Internet, and you will be watched!
7. You Could Become One Of Those Spammy Accounts
Fake followers have been known to target real customers with their own spam. We all hate receiving spam, so don’t be an annoying source of it! If your brand is known to spam followers with crap, then you will lose your actual followers.
It can take time to develop a solid social media following. Aim to give value to your audience consistently, you will see more engagement. Talk to real people, ask questions and lead the conversation.
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