Today we’re going to talk to you about common SEO Mistakes people make and why you should avoid SEO mistakes. Some people also use Black hat SEO techniques to gain immediate ranking in search engines, which can be harmful to sites in the long term. Black hat SEO is anything that violates search engine terms of service, and search engines may also block your site from appearing in google search. Let’s Know about 7 SEO Mistakes to Avoid in 2021
1- Buying Links: if you’re buying them from other websites, you are not allowed to do that. You have to purchase a link. Google doesn’t want you to do that. They want you to buy them by investing some dollars.
2- Link exchanges: It is the practice of doing link exchanges with other websites. You place a link to another site on your site, and in return, another site links your site by adding your site’s URL on their page.
3- Article marketing (guest posts): If we write a hundred articles and post them to a group of other websites on the web, Google will pick up that pattern and get a manual action penalty that will appear in your Google search console, or you might get fined by Penguin, Which is when you have a lot of permalinks pointing to your website with the same anchor text. Anchor text is simply a word representing the text inside the hyperlink, for example, “link-exchange,” then it would be the anchor text of that hyperlink so that you could guest post. You can do content marketing, but it may not be a large scale; it may not be a low-quality article. This can only happen when you write a great article and relate something relevant to another website or something relevant on your website. Whatever is automatic is terrible.
4- Automation is wrong: Many different programs do something called link-indexing. If you find a link on another website, there is a chance that Google will not see that one either. So you can build a bunch of your links using these automation programs a bunch of other links that will go to that last link. Therefore, automation programs go against Google guidelines.
5- Profile Links: If you create many social media profiles anywhere on the web or forum sites and then put links on the pages that you are trying to rank higher, you can be punished for this because it comes under ‘Black Hat SEO,’
If you pay to any network for giving you a bunch of backlinks from different websites and from those websites to your website, it is a part of the SEO blackhat technique, and Google is busy removing those websites all the time.
6 – Spam Comments: if you are using a tool that automatically generates comments on other web sites or automatically generates comments on your website to rank your website in a better way on Google or hurting your competitors and making their site-rank worse, Google doesn’t allow you to do the same because that is a technique of black hat SEO.