On February 4, 2020, Facebook celebrates 16 years of a successful business. However, Facebook’s advertising program did not start until May 2007. Nevertheless, Facebook advertising remains intense with a Q3 2019 report that has seen a 28% increase in advertising revenue over the past year. With 1.67 billion daily users and 2.5 billion monthly users, Facebook remains a better platform for reaching its audience.
However, in the past year, organic reach on Facebook fell by 5.5%. It is a far cry from 12.05% seen in 2013. It is challenging to get the attention of your content without investing in advertising. Also, The average price of an advertisement is decreased by 4% in Q2 2019, and the number of ad impressions increased by 33%.
You can use these tips to get the most out of your low budget; use these tips to increase your marketing reach and increase the number of entries to your Facebook contest.
Make Short Time Videos Ads on Facebook With Subtitles
Nowadays, video is more popular than ever before. Watching videos on Facebook is an easy and passive activity for youngers. It is a great way to interrupt browsing. However, 85% of people do not use audio while watching videos. Hence, by adding captions to your video content, you can increase your viewing time by 12%.
Retarget Your Video Viewers by Facebook Ads
If your audience exceeds three seconds of your live stream or video ad before scrolling, consider reproducing them with a Facebook ad. In those few seconds, the audience gets a feel for your brand. Therefore, a well-placed advertisement looks familiar. But don’t sell with your first retargeted ad. Instead, submit a second video or content that adds value. Attract your audience more by directing your highly engaged audience (who saw a high percentage of your video) to the landing Webpage.
Create Facebook Ads for Custom and Local Audiences
Both custom and lookalike audiences increase your ad’s chances of success. Upsell for current subscribers, engage your email subscribers or develop a similar audience to expand your reach. But, don’t advertise the same to everyone on your list. Existing customers want more information about new products that have been purchased before. However, new fans may require a freebie or details on your services.
Broaden your advertising by targeting people who share the same traits with people who already engage with your business page. A lookalike audience helps you find others who show interest in related products or services.
Take Advantage of Slideshow Facebook Ads in Your Facebook Marketing
Although Facebook users love video, producing video content is expensive and takes longer than other ad formats. With a slide show ad, you get the best of both worlds. You share high-quality images, and a slideshow ad gives you static photos. Also, Facebook says that this ad format uses five times fewer data than regular video ads. Get the most from this format:
- Using three to ten images
- Showing your best image first
- Insert text overlaying
- Add music or other audio
Create a Facebook Ad From an Ongoing Competition or Giveaway
Get more attention in your current marketing campaign by developing an ad for your Facebook competition; Facebook ads are a great addition to your Facebook contest promotion strategy. Use a variety of formats to draw attention to your promotion. Also, consider selecting the target audience. For example, you can only do marketing for your fans, past participants, or a custom audience.
Retarget Participants of Your Facebook Contest on Facebook
Those who have taken part in your Facebook contests in the past are likely to do so again. But they won’t know that you have a current campaign. Or they may have scrolled and told that they would return, then the screen was turned off, and your post was lost. Some good candidates have participated in the previous competition. Nurture them by retrieving them with a Facebook ad informing them of your latest promotions.