It takes effective content management to maximize the value of creating your own content. Even assets created with a specific purpose can continue to offer added value over time, filling content across multiple channels, or targeting new audiences.
Content re-assignment is a practical strategy to maximize your content marketing ROI, and since some of your brand followers will see all or most of the content you create, reuse poses no risk to your brand. Effective reproduction can help your marketing department:
- Expanding overall audience reach (and ROI) to specific pieces of content
- Reduce Material Waste in Your Organization
- Increase audience engagement beyond a fixed marketing budget
- Use healthy ideas and exciting content
- Create a reliable, connected customer journey with a comprehensive marketing strategy with a complete conversion funnel.
Whether you are posting your first snippet of repurchased content or already using existing assets in a new way, here are 10 great ideas that will help you repurchase on purpose.
1. Create infographics based on the company’s research or report.
Infographics provide a very different form of interaction than research and other reports. They have become easy to share on social media, giving them an excellent opportunity to promote other premium content such as eBooks or research reports that serve as inspiration for infographics.
The best way to use infographics is to create them with original premium content. It provides a holistic advertising strategy – a strategy to maximize brand awareness around your research and content creation. The following fascinating infographic from Designmatic demonstrates how infographics can go beyond merely giving information and acting as shared content in itself, suitable for blogs, social media, or other content channels.
Design infographics
Designmatic offers easy embedding options for anyone wishing to post infographics on their blog or website to facilitate sharing and maximum visibility.
2. Create a series of blog posts from a webinar or e-book.
Premium content is rich in valuable information. When you don’t want to give this information for free, you can use sections of this premium content to publish blog posts that promote original content and build brand awareness through online searches. Social media can help.
The content standard uses this strategy at all times. The State of SEO 2020 inspired blog posts to create evergreen and temporary content earlier this year. Data and charts from the study provide ready sources for a meaningful article:
Topical and evergreen content
The blog post then gives aspiring readers an easy way to download free gated content.
3. Use your blog content as the basis for premium gated content.
Just as you can use e-books, white papers, and webinars as source material to create related blog content, you can also use successful blog content as a starting point for premium offers.
Prohibited content should provide more information and value to your non-accessible blog than your audience. Readers expect this – and the nature of this relationship allows the blog to act as a funnel for premium content (which can be accessed in turn to fill the lead generation form). This can be a cost-effective way to maximize the value of high-performance content and further the customer journey.
4. Gather, share, and share positive customer reviews and customer reviews.
Customer reviews are a big plus. They cost nothing to make, but they can serve many purposes. For example, testimonials and inspirational quotes can become graphics adapted for posting on social media. Reviews can also improve blog posts and premium content by strengthening your brand reputation.
5. Revitalizing high impact and evergreen materials
Your content management system should allow certain content to be marked as evergreen. This makes it clear which content from your library can be reused or published later.
For example, posting high-performance content can add excitement to your social media feed even after it was initially posted. Older Blog Posts
6. Posting content on social media
It’s simple, elegant, and a little fun: cross-posting blog posts and other content on social media and content aggregation platforms in post time. The cross-posting strategy maximizes the visibility of your content without affecting your SEO ranking.
7. Save and share the live stream on social media
Live streaming on Facebook, YouTube, and other social platforms give your audience opportunities to engage outside your specific content channels. But when the live stream expires, the value does not expire: instead, save that live stream on the broadcast platform and re-share it as a stored piece of content.
This is a common strategy used with DIY video content, interviews, and other live streaming types. NYT Cooking often uses live broadcasts such as Big Lassen earlier this year to gather audiences around culinary demos led by a renowned chef.
After the live broadcast ended, NYT Cooking saved and shared a social video that continues to engage viewers for more than six months after publication, with more than 300,000 between the initial live broadcast and subsequent online publication.
Placing a video on the original broadcast platform gives it a second life in blog posts and other content, expanding its reach and value after the initial live broadcast ends.
8. Turn compelling statistics into visual graphics for social media.
Similarly, that testimonial visual social content can be a source of interesting data – your research, case studies, or even external research relevant to your brand offering – easy to create and publish engaging visual content Let’s make.
The following LinkedIn post from web development company Wix describes how images can be conveyed as necessary, engaging data that is relevant to a target audience – in this case, the e-commerce business:
This content can engage readers with additional relevant content such as blog posts and premium gated content. This can inspire you for new industry buzz in your social media comments.
9. Share premium content (such as white papers and webinars) with drip email campaigns.
Premium content sells at a higher price – assets such as white paper and webinars can also play a key role in attracting leads and closing new conversions. You can then share that content again with drip email campaigns targeting specific audience segments at specific points in the customer journey. Premium content can be stored for an extended period on various marketing channels and platforms, providing a broad return on investment and increasing content creation cost. However, don’t expect customers to find it yourself: be aggressive about highlighting brand-owned content.
10. Create multiple video segments from single video production.
No matter what type of videos you make – webinars, instructional videos, even TV commercials – this footage can help you create various video clips and snippets. Advertising content can be reused, for example, at various lengths and adapted for promotion through other mediums, such as social media. Split long videos into short clips that you can post on your brand’s YouTube channel, embed in blog posts and emails.
11. Video and Pinterest
Upload your new videos to your Pinterest site and upload to the appropriate Pinterest board from You-Tube. In the PIN details, include a link to your YouTube channel or your website. Choose a source where you want to get the most SEO. After creating your PIN details, go back and make sure to fill in the source field. The source field includes a link to your website or You-Tube channel so that readers can find your original content.
This ensures that your link appears directly in the uploaded PIN, and readers can directly link to your unique content.
12. Video or PowerPoint to LinkedIn
Upload your video or PowerPoint presentation to your profile or your company page on LinkedIn. Consider using SlideShare to improve video visibility on LinkedIn. Like this.
13. Embed in your blog
Embed your video or slideshow in your next blog post. Just copy the embed code from You-Tube or SlideShare and paste it into your blog. Council. If you are using Word Press, you may need to add it to the Text tab.
This is what my WordPress blog looks like on the back. When the embed code is inserted in the text code, it will display correctly when you click the view button. It doesn’t look right on the visual tab of your blog.
14. Blog for all social networks
Your blog is the ultimate marketing opportunity. Readers understand who you are and why you are a passionate travel expert. Don’t forget to include your blog and all the unique content on your Facebook posts, tweets, and posts. Using a marketing editorial calendar can help you plan your new content distribution in a planned manner.
Pro tip: Optimize your Facebook page’s notes section by copying and pasting your blog in the notes section of your blog. When you publish this post, your readers will see it in your timeline. Do not forget to add a photo. This is what it looks like.
15. Use “social snippets” from blog posts.
When you write useful content, some sentences and quotes will naturally stand out. I call these one-line social snippets. With the right eye, you can quickly turn them into engaging content for your community.
Most people see only one sentence from your Facebook and Twitter content: a title. If your title doesn’t catch the attention of your audience, the article you’ve been writing for hours probably won’t get the clicks it deserves. Any nuggets of wisdom you put into this post? They will never be visible.
However, instead of archiving and starting this post, you have the option of engaging various people with another part of your article. Twitter is more interesting than repeating the same headline over and over.
16. Rearrange your presentations and reach a wider audience
You must have made an excellent presentation for your talk. What happens when the presentation ends? Most people slide the email to the participants and then forget about it. What a waste! You can easily convert these presentations into blog posts or e-books.
You not only have quality content but also visual and audience feedback. You are just getting started!
Why was it not used in other channels? If you take the time to create a unique presentation for a specific group of people and then do nothing else with it, you waste a lot of time and content.
When you are under pressure in front of a crowd, you can bring out ideas and points, you may not have thought of. I did this with the material that I produced when I talked with a group of publishers about creating evergreen content.
17. Convert data statistics into graphics
If your content is research-based and has statistics, this is an excellent opportunity to create graphics or infographics. Infographics are a bit difficult to make but spread like good wildfires.
Here are some useful sites for DIYers:
Fiverr – Get $ 5 built-in graphics. Read my post about it here.
Elance: Hire an experienced graphic designer.
Visual.ly is a personal mid-level infographic.
Lemonly.com – High-Quality Custom Infographics.