If you want to get stellar results, it is imperative to go beyond SEO basics. Here are six advanced SEO techniques you should know beforehand.
Remember that search engine optimization has not changed much over the past year – you still need:
- Focus on creating valuable content.
- Create high-quality links.
- As you search for keywords, prioritize semantic search.
However, some things that have changed – from the beginning of mobile indexing to the way Google now uses real user metrics to measure page speed – have certainly caused quite a stir and certainly have an impact. Even better. For the future. In this article, you will find ten advanced SEO tips and techniques that should keep you on top of Google’s ever-evolving algorithm.
Use Schema
While the outline markup will not give you a painted snippet, it can provide you with one (or more) SERP function. Here, in addition to the actual schema implementation, go to Google, and experiment with the queries you want to rank.
- Study about which these questions draw types of SERPs.
- Find out which places are occupied with your content and ask yourself if they are satisfied with what they offer.
- Also (and perhaps most importantly), watch for gaps that can fill your content.
Make your mobile site a priority for mobile First indexing.
Hopefully, you’ve maintained Google’s migration to the mobile-first index since it debuted in March 2018. Hopefully, you too are getting carried away by many, many misconceptions about how indexing before mobile and how it will affect rankings. Let’s clear the record once and for all: When it comes to mobile indexing for the first time, you don’t need an innocent mobile site to claim your place as king of the hill (or SERPs). And you definitely should not skip SEO for your desktop site because mobile indexing is here.
Here’s what to remember about this change:
- Mobile device indexing is first here. It means that if you have a desktop version and a mobile version of your site, the mobile version will be indexed and ranked according to your desktop version. If it hasn’t happened to you yet, it will happen soon. There is no “opt-out” method.
- There has never been a better time to create a responsive site. If you know that your audience uses mobile devices, then it’s time to leap!
- Do not use intrusive interstitials. Just do not do it. They are not easy to use, and even though Google is not taking them strictly yet, this change may come soon.
- Create content with mobile devices – without sacrificing value. It means avoiding any format that has trouble loading mobile devices and helps preserve all of the content on your desktop site that allows you rank (smaller mobile sites look more aesthetically Can be pleasing, but they often do not rank.).
- Create a responsive site. If your site has not yet migrated and you are thinking about adopting, this is the best time.
- Make fair use of “over-proof” methods. Hamburger and Accordion will not interrupt menu indexing and often improve the user experience (especially on mobile devices).
Remember, the fewer hurdles your mobile site has to Googlebot, the better. To be safe, you should regularly check your server’s log files for crawl errors.
Optimize for speed
Yes, 2020 is the year when mobile page speed officially became a ranking factor. But how does mobile page-speed affect the SEO industry? Well, Our link-assistant team ran an experiment before and after the infamous page speed update to find out what factors affect actual Google rankings in 2020
The findings showed that, for now, page speed does not affect rankings very much, but the optimization level does. You can test both your page speed and website optimization using the new (and better?) PageSpeed Insights tool.
This tool now measures sites according to both:
- Customizable quality (supported by the “Lab Data” Lighthouse tool).
- Load time of real users (“field data” is derived from crook report data from the actual matrix of Chrome users).
We are sure that Google is rigorously testing all the factors and will see many changes soon. For now, make sure your site is strictly optimized:
- Run regular technical audits of the site and perform troubleshooting.
- Follow Google’s recommendations for possible optimization. You can find them in the Pagespeed Insights tool.
Make your mobile site a priority for mobile First indexing.
Hopefully, you’ve maintained Google’s migration to the mobile-first index since it debuted in March 2018. Hopefully, you too are getting carried away by many, many misconceptions about how indexing before mobile and how it will affect rankings. Let’s clear the record once and for all: When it comes to mobile indexing for the first time, you don’t need an innocent mobile site to claim your place as king of the hill (or SERPs). And you definitely should not skip SEO for your desktop site because mobile indexing is here.
Here’s what to remember about this change:
- Mobile device indexing is first here. It means that if you have a desktop version and a mobile version of your site, the mobile version will be indexed and ranked according to your desktop version. If it hasn’t happened to you yet, it will happen soon. There is no “opt-out” method.
- There has never been a better time to create a responsive site. If you know that your audience uses mobile devices, then it’s time to leap!
- Do not use intrusive interstitials. Just do not do it. They are not easy to use, and even though Google is not taking them strictly yet, this change may come soon.
- Create content with mobile devices – without sacrificing value. It means avoiding any format that has trouble loading mobile devices and helps preserve all of the content on your desktop site that allows you rank (smaller mobile sites look more aesthetically Can be pleasing, but they often do not rank.).
- Create a responsive site. If your site has not yet migrated and you are thinking about adopting, this is the best time.
- Make fair use of “over-proof” methods. Hamburger and Accordion will not interrupt menu indexing and often improve the user experience (especially on mobile devices).
Remember, the fewer hurdles your mobile site has to Googlebot, the better. To be safe, you should regularly check your server’s log files for crawl errors.
Role of SERP
Google’s homepage has undergone many upgrades over the years, so who knows what the future holds for SERP staples such as local packages, ads, knowledge panels, response boxes, and more. The only thing we can count on is that biological search results are continually changing.
For example, Hotel Pack has recently changed considerably, taking a different filtering system and four results instead of three:
So How do you secure a foothold in this thug search scenario? It is where you start:
Featured Land Fragments
We know that snippets have been around for a long time, but their value has not diminished. Featured snippets keep popping up at the top of search results (and sadly, they are hard to come by and long to maintain). So how can you get a featured snippet?
- You create content with ranking keywords around the questions (questions you know your audience wants answered).
- Formats your content in pieces (in paragraphs, tables, lists, etc.)
It is also worth examining the study of this stone temple, which found that different drafting techniques have different success rates depending on the market: Answer short frequently asked questions about hot topics in your niche using short paragraphs of text (40–60 words, the size of a snippet that appears regularly).
Take Advantage of Google’s CrUX Report
This data is challenging for SEO professionals. If we look at the industry towards RUM, it is almost impossible to use local testing to uncover this data, making optimization difficult. While it does not yet play a significant role in SERPs, I would not be surprised to see that Google relies more on this “field data” than “laboratory data.”
This data is challenging for SEO professionals. If we look at the industry towards RUM, it is almost impossible to use local testing to uncover this data, making optimization difficult. However, the good news is that the CrUX report is publicly available, and you can find out all the required data: device and connection type, the load time of this or that page, etc. All you need is a project on the Google Cloud Platform, where you have access to the CrUX public project page.
With some basic knowledge of SQL, you can get the raw data collected by Google for your site and change your strategy based on this information:
Think of video as the king of new content
The video may have killed the radio star, and it now appears that he is considering the written word as his next victim. Wait. He is a joke. Do not stop writing content completely! Also, remember that the demand for instructional videos on YouTube is increasing by 70 percent every year.
However, 2020 is the year we learned:
- People watch an average of 1 billion hours of video content every day on YouTube.
- YouTube is the second largest search engine.
- Increases video time (average mobile viewing of YouTube videos represents more than 40 minutes)
- They take up a lot of space in SERPs. Also, according to the STAT study, the number of video carousel on Google’s SERPs has almost doubled:
- It is the best place to create and optimize videos for your audience:
- Take product demos and short brand videos.
- Make educational videos about how to use your products or services.
- Play live broadcasts such as webinars or interviews.
- Add relevant metadata (short titles, detailed descriptions) and videotape so that Google can fully understand your intentions.
- Find exact keyword matches (this is still a thing on YouTube).
- Fill in keyword tags as they are used for recommended videos.
- Upload videos to various popular platforms: YouTube, Wistia, Facebook, Vimeo, Instagram, etc.
- Submit a video sitemap to the search engine.
Conclusion
We look forward to next year. We think it will be an even bigger year for video content and micro-influencers, and we will see the rise of social listening more critical than ever. But whatever the future holds, don’t forget the basics. Tried and true SEO methods are far from obsolete, so don’t neglect industry best practices in your search for the latest SEO craze. At the same time, don’t be afraid to approach problems from a new and unique angle,