With so much data on the web these days, the competition for high-quality content is intense – and increasing.
You cannot always introduce new topics to your target audience, as influential bloggers have already written a lot of content on the issues you have in mind. There’s a trick, though: You don’t need an original idea to create unique content. Instead, you can constantly develop your own piece by adding the right dose of creativity to any topic that interests your audience.
You can find many other posts online when you come up with this idea, but your individual approach will make it unique. Think about how can you think outside the box to bring a new angle to a boring topic?
Remember: it is certainly possible to achieve originality and a substantial following. However, it will require hard work and practice. So read on; We have some tips that will help you with this!
Why is Uniqueness Non-Negotiable?
How does unique content help you in today’s digital world?
The purpose of any marketing, especially content marketing, is to differentiate you from your competitors. There’s so much noise on digital platforms today: from search engines to social media; it’s a crowded world out there. Content that is never been done before is the best (and only) way to turn heads and get noticed.
And to make heads turn, you first need to walk through your readers. Then, you need to be visible on search engines.
Google is performing best based on three key aspects of content: quality, relevance, and uniqueness. That’s right, search engines really care about how unique your content is – and it’ll rate you accordingly.
Why is this so high on Google’s priority list? Because they know that unique and plagiarism content attracts readers. People would prefer to click on an article that piques their interest and curiosity rather than “antiques.” Readers compare truly unique content with credibility and authority. It shows your business knows the subject well enough to present the info and twist it and change it up.
Google knows that fresh content encourages more shares. When you win your readers with something new and exciting ideas, they are more likely to tell their friends. Search engines love shareable articles that contain lots of links.
Unique content is the crucial key to unlock your marketing success. But not so many marketers create unique content. Why? Because it takes a lot of work! It’s not easy… that’s why it shows results. So how exactly do you generate content that no one else has created before?
5 Tips to Create Truly Unique Content That Spreads Naturally
1. Be Independent
A common way to generate ideas is to find out what other bloggers write and which topics generate a lot of interest. It can be a helpful way to develop ideas, but you’ll often find that the finished product is not very original. Sometimes you may put a new spin on an old topic, but your most creative ideas are unlikely to come from other blogs. We should all read regularly, but don’t make your daily reading your primary source of new content generation.
2. Keep a Journal
As you come up with ideas, it’s essential to write everything down. The idea journal is ideal because it offers you a place to keep all your thoughts, unfinished ideas, and projects. A simple spreadsheet is another practical digital alternative to the journal.
If your thoughts are not written down, it is easy to forget them. With a journal, you will always have at least a few potential posts waiting to be written. Without keeping a diary, you’re more likely to feel like you have nothing unique to write about and end up building content just like every other blog.
3. Provide Useful And Relevant Answers
When web users visit your site, it is usually to research or find information about a product or service they are looking to purchase. Keeping consumers at ease by giving them all the answers they need also leads to good quality content.
You can do this by gaining an understanding of commonly used keywords in your industry. It will determine what consumers are asking for and what is needed. Alternatively, you can also have a FAQ section to allow your users to ask questions directly.
4. Surprise People
…or make them happy, sad, scared, angry, even disgusted!
Why? Because when it comes to content, there is a close relationship between virality and emotion.
While we are sure the type of reactions you really want to associate with your brand isn’t hatred or anger, that’s not the point here at all. The lesson is that if the content evokes a strong emotional response with the audience, it will market itself. Once they are used to your content, they will feel that they have to share it with others so that others have the opportunity to feel the same sentiment.
Consider the content you read or created that has triggered feelings and actions in the past – use this as inspiration for your targeted content.
5. Add Relevant Visual Content to Your Site
Adding relevant visual content to your site is a great way to show originality. Visual content like images and videos is one way to tell your story better. Visual aids are responsible for helping people learn and retain information. The use of diagrams, illustrations, infographics, and other images can really help illustrate the point you were trying to convey.
Continuing to write great original content can be a little challenging. But the more engaged in your industry, and the more you interact with your customers, the more experience you get and the more unique stories you have to tell. That way keeping it original and unique is a lot more simplified. If you want to grow your marketing funnel through content marketing techniques, you can contact us. Our experts are here to help you for free. Call now!