One of the hardest parts about SEO is that you can’t always rely on search engine movements to track your progress. Search engines can take weeks, even months to update SERPs. And when they do, ranking improvements are seldom uniformly distributed across your target keywords… This is why you need a more harmonized methodology to track your SEO performance. It is one thing to understand the importance of SEO and SEO tips for insurance agencies are another thing. With so many metrics to choose from, how do you know where to take care of yourself? Which metrics can help you the most? There is a lot to ask any small business owner to know about SEO, in fact, this is a complex subject, but here are 5 SEO metrics that you should really track, even if you don’t have time for anything else.
Zytal provides cheap seo services for insurance websites, so with this article, we will explore some useful insurance websites SEO optimization services.
Organic Traffic
All SEO effort in the world is useless unless it really brings you traffic. Tracking your organic sessions over time is one of the strongest indicators of SEO performance. A more than a month increase in visitors through organic search shows that your rankings are improving (even for keywords that you were not targeting). Although other metrics may show a trend, this metric gives you quantitative evidence that your efforts are actually bringing in more visitors. Of course, the quality of search traffic will depend on which keywords you are ranking for and how you define conversions. Actually, Organic traffic is all the traffic you don’t pay for – in other words, you get this traffic because someone searched for a keyword on Google and then clicked on your link. Traffic from paid advertisements is not organic. You need to track organic traffic using Google Analytics as it is a good barometer of your SEO in general. If you receive little or no organic traffic, it means that your site needs to work. If your organic traffic is high, then SEO is doing something for you.
Organic Conversions
Now that you are looking at organic traffic, the next question to ask yourself is: what is the quality of that traffic? As you probably know, organic sessions alone are not enough. You can generate traffic from irrelevant words that never turn into sales or leads. To measure the quality of your traffic, you need to track organic conversions.
How to track organic conversions? Well, to track organic conversions, you must first set your “goals” or conversion events in Google Analytics. Once you define the goals you want to track on your site, you can easily see them in Google Analytics.
Keyword Rankings
With RankBrain, Google’s AI-based search algorithm, a shift towards personalization, and constantly changing search results, How are people searching for your website now? Whether you target them or not, there are keywords that earn your website a first-page position on Google. Knowing what they are necessary if you want to fix your SEO. The best tool for the job is Google Search Console. I recommend using the same time to capitalize on your current rankings on occasions when you think about how you can use the traffic you want.
Backlinks
Backlinks are still a big factor in SEO. A site that has an array of high-quality backlinks is always ranked higher on Google than a site with few or low-quality backlinks. There are two aspects to tracking your backlinks. The first is doing your own tracking, which you can do using Google Search Console. Seeing what you have can help you identify areas where you are falling short. The second aspect monitors your competitors’ backlinks. There are a lot of potential backlinks out there and I don’t want to capitalize on all of them. Using a backlink evaluation tool, such as SEMRush Backlink Checker or Moz can help you spy on your competitors’ backlinks. If you see an authorization backlink that you like for your site, you can work on getting it. Some of the best methods include writing a guest blog post or contacting the site directly, asking if they are not ready to link to your site.
Social Media Traffic
Google states that social media posts (and other metrics including likes, followers, and shares) do not directly affect your Google rank. One reason is that when you search for a large company, their social pages appear at the top of Google’s SERP. The good news is that you can track your social traffic using Google Analytics, which is free. Pay special attention to the posts and activities that bring people back to your website. You can use that information to do a better job targeting your social media posts – and create the kind of content that people will respond to on social media.