What is the best way to promote your online store and increase sales? How can you increase organic traffic to your eCommerce store without relying solely on PPC and paying for advertisements?
The answer for eCommerce is through SEO. Whether you have an eCommerce store or a primary information blog, SEO is the power behind letting everyone know that you exist. The term “search engine optimization (SEO)” is simply the process of optimizing your website for specific keywords to improve your ranking on search engines like Google.
Now we live in unstable times when schools and businesses are closed; people are losing their jobs, etc. Some industries, such as travel and tourism, have been hit hard, while some businesses that focus on e-commerce or provide services that people need (such as Zoom) are just thriving.
For an e-commerce site, SEO includes a set of rules that must be implemented to make it search engine friendly. SEO for e-commerce sites is about individual product pages that rank high on search engines. The result is an increase in organic traffic to your online store. This means that you should not focus on ranking high-volume, hyper-competitive questions. Instead, you should implement some eCommerce optimization tips so that visitors to your website can compare your product to your competitors’ products so that they don’t have to leave to do more research. The best SEO for e-commerce ensures that your products are found on the Internet.
Google recently released a series of blog posts that give examples of how SEO can help a business.
This can help convince the boss that investing in SEO or implementing structured data can benefit the business. In his first blog post, he started with investing in SEO and how it helped the company.
All companies should take this seriously, as SEO provides the most traffic and revenue for many brands. The bottom line is that Google invests resources to show value, and SEO, if done right, can generate additional income for your business.
As the epidemic progresses, user behavior will change, and eventually, users will buy more products online. Here is a list of five things that e-commerce companies can examine, test, and/or implement on their websites to increase organic traffic and generate revenue.
Benefits of investing in SEO for an eCommerce store
Generally: Without SEO, you cannot expect to see steady improvement in your organic search traffic. While search engine optimization takes a long time to produce results, such strategies’ benefit over the long term is almost guaranteed to improve your search traffic. In return for your patience, search engine optimization will provide you with an expanded stream of leads for the future. You exceed the visibility of your advertising spend for a fraction of the cost.
First of all, you need to make sure that your site is well structured. For this, you need to build your website so that visitors can make the buttons bigger and display social proof of your best products to keep your site responsive and mess-free. Once you have your technical website ready, the next step is to dive into another less “technical” process. But this process is just as important – in-depth keyword research.
This phase of SEO optimization is essential for e-commerce as it will affect all future optimization. Your search engines will tell you what you want, and you need to listen for keyword data. Find out what questions your potential customers ask about the products you sell. For example, what kind of support questions are they looking for? Starting with a solid foundation for keywords can help you in search engine optimization. What’s more, it can save you at the right time from the beginning.
Optimize your user experience. It is essential to understand that SEO is about optimization for real people, not search engines. With this in mind, start building high-quality backlinks before your peak season to boost your rankings and traffic as you make your content easily accessible and understandable.
There is no doubt that ranking above your competitors on Google is essential if you want to succeed. But what if you don’t know the best eCommerce SEO tips and tricks to help you top your eCommerce website? If you are missing clicks, you are probably missing from the sale. Whether you are just starting with a new website or improving an existing one, you need to know and apply the eCommerce SEO tips and best practices needed to activate your SEO game.
Like an e-commerce website, which requires sales, profits, and growth over time, getting to the first page is not enough. You need to take the first place. At the same time, search engine optimization provides a powerful incentive to increase visibility in organic search. And the overall traffic is only because it provides a continuous and continuous improvement in overall page rank, which cannot launch a paid advertisement.
Getting traffic from search engines is the first step, but it is not enough. You need targeted traffic. Targeted organic traffic comes from users who know precisely what they need. These users have a clear intention, and they express that intention when entering a query in the search box. With the right SEO for e-commerce sites, the best eCommerce platform for your business, and your eCommerce SEO strategy, you will be able to identify and optimize the right long-tail keywords. What’s more, you will get a high ranking for your site and can change your business.
1. Updating company data
Businesses currently open (e.g., supermarkets, pharmacies, food service establishments, gas stations, etc.) require opening hours and store closures.
Rules are constantly changing, and opening hours are constantly changing, so it would be beneficial for companies to keep updating their hours with local searches.
Local search is essential to update information about companies that have temporarily closed or changed their work hours.
Things like hand sanitizer, bleach, and soap are hard to find. without local search If local search engines and Google added inventory to the listing, it would be the best user experience.
Local search results have also been recently updated to show delivery, lunch, and takeaway options, providing users with a better user experience by providing valuable information.
Do you want to optimize your business data to appear for local search results and location-based queries in the long term. To do this, there are several ways to optimize your company’s data, including:
- Getting positive feedback.
- Updating your name, address, and phone number.
- Customized and localized content.
2. Add and update structured data
With the cancellation of all recent events due to the epidemic, many companies have turned toward virtual meetings.
If a client canceled the meeting and wanted it to be updated before the virtual event, you can do the following:
- Feedback has been sent about the wrong time/date.
- Up-to-date structured data. Google recently added new types of event patterns for virtual, deferred, and canceled events. The client has to add code to the web page, and the information can be updated very quickly in the search results.
3. Conducting a technical audit
Many issues cause eCommerce sites do not display well on search results pages.
From our experience, we have seen common problems, including:
- Duplicate content is not defined correctly due to explicit URLs being indexed.
- Lack of proper redirection strategy. Some brands remove pages when a product is out of stock, which is incorrect. The right redirection strategy should be in place.
- Many scripts run slow due to low loading times, making the page heavy and increasing the load time. Heavy images are a common problem.
- XML sitemaps that are not automatically updated to add new pages or product categories. If your site structure is good, your pages should still fit, but the XML sitemap helps, especially if you have a site with many pages.
- Pages are not marked with the product schema.
- Incorrect URL structure with many parameters and additional folders that are most likely caused by your CMS.
4. Content creation and optimization
Having high-quality content that meets user intent is more important than ever. Many e-commerce sites have product detail pages and even category pages with limited content.
We live in a world where users ask questions, and these questions and answers should be included in your content strategy to make your content and pages more consistent.
Not everyone who visits your site is in the shopping phase. Some users are in the information phase and want to know more about a product before purchasing it.
For example, hand sanitizers are challenging to obtain right now, but not all hand sanitizers are effective against coronaviruses. If the product description and other information on the page cannot answer this question, why would a customer buy it?
Brands should conduct a content audit, or their agents should audit the content of their site to see if it is outdated content that can be updated, removed, or merged with other content to be made more useful and relevant.
5. Google Shopping
Google recently opened a free product listing for sellers in the purchase results. Retailers will get “free dating to the millions of people who shop on Google every day.” Of all my suggestions, this is the most important and should be taken by all retailers now.