Link building is an essential topic of search engine optimization activities and can go a long way towards improving your ranking. Since there are many tips and tricks available online to help build links, not all are fruitful. Most of these are standard low-quality link technologies that will not work in 2021.
Link building is one of the most important aspects of SEO, but it is also one of the most challenging part of the search engine marketing equation.
We all know that achieving quality links with white hat link building for your website is a significant factor in Google ranking, but not all links remain the same, and link building has changed drastically over the years.
However, if you want to increase your rankings and drive traffic, you’ll need a consistent strategy to get those “white” links – which are easily stated. Link building is a complex and often difficult task.
This article will look at the best SEO link building techniques that will attract more users to your platform and improve your ranking.
Some of the questions related to link buildings include:
- What to do before link building: To ensure that your site is in great shape before getting links from other sites.
- Broken link building and link restoration: Find and repair lost and broken links on your site, or search for unlinked mentions and generate new inbound links.
- Social Engineering for Link Building: Hear Contradiction, Fodder for Selfishness, and How to Help Others to Build Links.
- Data-Driven Link Building: How to Use Research and Information to Create Quality Backlinks.
- Linkable content creation: Using visual, interactive, and engaging content to generate links.
- What linking strategy should be avoided: Can Google punish wrong links, and link strategies dangerous or ineffective.
What is Link building?
Link building is the practice of encouraging – and sometimes persuading – people with relevant information to link a page on your site. The main Google PageRank algorithm was based on the premise that links on the Internet represent a vote of confidence. Google’s algorithm uses links as a primary ranking factor to determine which pages to return on searches.
The more relevant links you have to your own site, the more official Google (and all search engines) is to your site. The more official you are, the more “count” your links will be.
Google is the first search engine to use links as a ranking factor, resulting in better results. The unique PageRank algorithm revolutionized search engines and also helped make Google the dominant force today. All search engines now use links as their primary ranking factor.
Therefore links are essential. But how do you convince a website with a relevant audience to link to your website? The point is, there are many ways to get a backlink to your client’s website, which we will cover in this guide.
Organic Link Building Techniques and Strategies
There are many different strategies for regaining the link for your client. The strategy keeps growing and evolving, but each needs to be value-based. No matter how you try to protect the link, it should be well qualified. Ask yourself, “Why is another site linking to me?”
Here is a list of the most successful tactics commonly used to gain links to help you better answer this question. Each is based on a different form of value that may work best for your website and skills.
1. Internal Link Structure
Before creating any inbound links, it is essential to fix the site’s internal link structure to improve organic ranking. According to the famous digital marketing company Ninja Outreach, internal links can increase traffic by 40%. Yes, you read it right, just by optimizing your internal link structure, you can get lots of new traffic to your site.
Internal links are essential because they help both users and search engine spiders. Because pages are intrinsically interconnected, bots can crawl the site more efficiently and index new information faster. On the other hand, internal links improve your visitors’ overall user experience, and they also visit other pages on your site. Therefore, before you create backlinks, it is always a good idea to fix the internal structure.
2. Be selective in manual link building
The year is 2021, and no low-quality link will benefit any site. So, if you see someone selling some links at attractive prices, never buy them. Buying links will cause more harm to your site as it will do more good.
Therefore, if you plan to create links using manual scooping, it is best to clarify who you are working with and whether they will be useful. Only select sites that have more DA than your site and have more traffic than your site. These high authority links will help you improve your ranking compared to low-quality links. Also, avoid linking exchanges with sites with a similar type of DA and traffic to your site. The reason for this is that the second website does not have much traffic or use leverage.
3. Infographics are not dying
Infographics can help you improve your overall ranking in 2021, and no SEO services expert can deny this fact. This is because infographics are handy, portable, and easily accessible to anyone who needs them even today.
To create natural, high-quality backlinks and improve your rankings, focus on creating quality infographics that can help users solve their problems. If your infographics are capable of this, you will create very high-quality links, which will boost your search engine ranking.
If you do not have your own graphic design team, you can hire a freelancer or company to get professional-looking graphics that you can publish on your website. If you can write a detailed article on infographics, the chances of hitting the top will become even more transparent.
4. Make fair use of social media platforms.
Sharing on social media than any other method can increase the number of links to your site by up to 245%. Yes, you can get 245% more links than your competitors by posting the content you want.
Therefore, if you do not support social media regularly, it is time to create a new strategy for your brand and allow your team to work on creative ideas for more excellent value actively. Following a content calendar will make your social media more organized and consistent.
You can use various social media automation tools to promote your content and save tons of time; otherwise, you will manage things manually.
5. Series of podcasts.
Podcasts are the future of 2021 and beyond, and every brand needs to do its own podcast to engage with its customers and attract more buyers. Podcasts can create many links for your brand as it is still a new concept for people. If not weekly, you can schedule two or three podcasts per month to get started and see your engagement rate.
Podcasts will not only bring more backlinks, but they will also improve your site’s ranking. This is because when you publish podcasts on large sites like Apple or Spotify, which have millions of users, their DA is easy to use. Since these platforms are global, you can reach new audiences without spending extra.
6. Content link
Content linking strategy revolves around the creation and use of content to link to third party websites. Links are placed in a text such as an article, infographic, or press release.
If the customer has resources to link, such as a manual (such as this), then exciting or unique information, statistics, or other useful data. You can further increase your search engine ranking by using targeted keywords in your content.
This strategy depends on your ability to create this content for your audience or already on your customer’s website.
7. Resource page links
One of the most common reasons websites make their links is to direct their audience to useful resources.
Links to resource pages depend on the concept of undervalued or undervalued resources on your client’s website. Your goal is to find other websites that have resource pages for the community and promote your client’s resources.
These links are usually found on the “Links” or “Resources” page. Ideally, a link to a resource would provide something of value to the reader, such as a calculator, widget, or other non-promotional tool. The person behind the site must have a reason for including the link.
8. Broken link building
The Internet is a constantly evolving mass of websites, pages, and links. As the pages move, change, and go down, the links break.
This strategy is based on finding the broken link on the alleged website and then sending a message to the site owner. You are benefiting the website owner by pointing to a broken link, and in return, the website owner will likely add your link to your site without any resistance.
Make sure you want to crawl each page before sending an email to the site owner – even if that link is not related to your own page, you can still report it to the site owner by reporting a dead link on their site. Add value to your work. …
9. 404 reconsideration
Similar to the creation of broken links, this strategy relies on pages that no longer exist.
Look at 404 pages on both your customer and competitors’ websites. These are broken pages that are no longer at this address. Once you find some 404 error pages, run them through the backlink explorer to see if other sites link to the 404 pages.
For any 404 pages on your website, make sure you redirect to a similar page.
Compare 404 pages from any competitor to pages on your client’s site for a similar page. You can also consider creating a new page if you have enough links to justify it. The idea is to provide a better alternative than a dead webmaster link.
At this point, contact the website owner and tell them that they are linking to a dead page. Use the opportunity to provide assets to your customer to replace a broken link.
The 404 request helps both the website owner and the link builder.
10. Fresh mentions (unlinked mentions)
Another reason is to provide context when sharing website link information. This is the basic idea behind mentioning the link: Another website mentioned your product, brand, or site but could not link.
Look for mentions of your customer online. Find websites that mention your customer’s brand or URL but do not contain links. Contact the website owner to thank them for referring your customer and ask them to add a backlink to their customer.
If your client has gained online popularity, this method has a significantly higher yield.
11. Directory Listing (Niche)
Directories existed before the advent of any search engine and were used as useful hubs to direct people to the Internet. Unfortunately, many directories today exist solely for SEO (such as link farms) and must be treated with caution.
If you want to follow this strategy, you will have to go through less desirable directories to find directory listings specific to your client. When browsing directories, look for relevance for your client’s niche, limited ad usage, and clear signs of editorial discretion.