Social media has become the norm nowadays, and B2B organizations need a social media presence. The development of social presence can be crucial in building marketing products or offerings and brand awareness. When you create your social media strategy and content for Twitter, there are certain things to keep in mind to achieve your organization’s stated goals.
Here are some marketing tips and tricks to help you improve the performance of each tweet.
1. Hashtag
Hashtags are an excellent way for users to find tweets about specific topics. Tweets with hashtags receive twice as much attention as tweets without them. It is essential not to use hashtags. Use hashtags only for general searches, trends, and / or topics that apply to your industry or your posting content.
2. Character
The maximum number of Twitter characters is 280 characters, but the most influential tweets have around 100 characters. It may be small, but it is best to keep it short and to the point to grab the attention of your audience. If your average number of letters per tweet is 150–160, and you are still meeting your engagement goals, do what works best for your organization.
3. Short URL
Shortening the URL is important for several reasons. If the link to the piece of third-party content you are sharing is long and may even have multiple lines, creating a shorter URL will improve the flow of tweets to your audience. Tools such as bit.ly as well as track clicks minimize, can be helpful when tracking social media activity.
4. Visual Effects
Use images or other visual effects whenever possible. Content with an image gets 94% more views than a post without an image or other visualization. Most often, the third-party content that is being shared is pre-populated with an image from a blog or article, but if you’re sharing your own content, including an image that is the subject of the content Is relevant to.
5. Call for action
Call to action (CTAs) are keywords in a tweet that tell your audience what you want them to do. Use words such as “click here,” “learn more,” and other verb words to guide them. If you are not tweeting about this, then do not force this CTA. Sometimes your post can quickly go to something that you are sharing without a call.
6. Quote a Tweet
Twitter has a built-in feature called Quote Tweet. This allows you to retweet, share and include captions or comments. When you find a tweet worth sharing with your followers, using a tweet is a complete feature, but you also want to include your thoughts in it. When quoting a tweet, make sure your followers are interested in it.
7. Time
When you tweet, it is an important component of your social media strategy. User activity can vary depending on which day of the week and time of day. There are certain periods during the week when users are not more active, and it is best to post when users are most active because they are more likely to see your content.
8. Mention
By sharing, tagging or mentioning a piece of third-party content, the author rates it and can also grab your audience’s attention. If a user sees that your organization has shared an article from a popular company on a related topic, they will be more likely to engage with your tweet. Mentioning the content author also informs that user. If people retweet or like your content, it increases the reach of your post.
9. Voting
Polls are a creative way to interact with your followers. Whether you want information about a question about something, or want to hear ideas about something in particular, a poll is the right tweet. Getting feedback directly from your followers can drive your campaign strategy or strategies.
10. Planning
For many people, it is not worth stopping the flow of their day to post on social media. Instead, scheduling tweets can save time and stress when completing your social media plan. Twitter has a scheduling feature that can be used easily if you have multiple posts to schedule for that day. If you want to schedule a large number of tweets simultaneously, tools like Hootsuite and Buffer provide more features and analysis. These tools can be useful if you want to schedule a tweet for a week before publishing.