Instagram is booming. The number of individual users is rapidly increasing on this visually appealing social media platform, but brands are also reaping their social media marketing benefits. According to a recent e-market study, the number of businesses using Instagram is expected to double within the following year nearly.
10 tips to Optimize Your Instagram Ads Creative
1- Use Video
If you think of Instagram, you probably think of videos in the same way that you think of still images. However, the videos respond very well to users and can capture interest in a few seconds. In such a view, Instagram is a desirable platform, and using video on Instagram is currently a very effective trend. A video allows your company to interact with users by telling them a story within a 15-second timestamp. This attracts the user’s attention and does not return much.
2- Work as a storyteller
Your images should tell a complete story about your brand, not just what you are trying to sell or promote. Tell us about your images. Does each image connect to your brand? When uploading your images, think about colors and layout. These are factors playing a crucial role in the personality of your profile, and others see you as a brand. The best thing about Instagram is that you don’t have to be so literal. Knowing this will make it easier to take images and build a stronger connection between Instagram users and your brand.
3- Test and Be Reactive
The success of your Instagram ads is subjective based on your audience and advertising objectives. For this reason, I cannot be more specific with the exact advertising strategies that will perform the best for you.
I encourage you to test and be reactive.
The mistake of beginning a typical Instagram ad is to decide that only £ 20 per day is available in your marketing budget, so you put the whole sum behind one ad.
You do not know what you do until you run ads, but if your budget is set aside from at least two ads, you have a better idea. By testing and analyzing your ad performance, you can react with knowledge and data, optimize your advertising spend, and find the real winner.
If there is a clear winner – after a few days, you can increase your spending on it and create another ad to test against it using your results.
4- Instant Attention-Grabbing
The best way to view Instagram ads is from the point of view of an Instagram user. Think about how you scroll through Instagram feed and tap through stories. What kind of posts stop you and attract your mind? What catches your attention? Which elements imprison you?
Most of us go on Instagram to see posts from people we know and think about, family, celebrities – so when it comes to running Instagram ads and appearing on the feed as an unknown, you need to work 10x more to attract the user onto your post. And this is why your advertisement should attract immediate attention.
The first 1-3 seconds are significant. A slow or unbelievable start can ultimately delay the success of a well-thought-out ad. Similarly, an image that is scalable, boring, or of slight color simply does not work.
5- Use a Hook
Think about what would be better:
- Trying to share five messages in an advertisement
- A strategic hook hammer to attract attention
Given how difficult it is to attract attention to Instagram, you mustn’t attempt to include multiple messages in your ad.
Think of your most potent hook and just use and copy it in your ad creative (your image or video). Focusing on it gives you a better chance of hitting a pain point and attracting attention.
6- Increase Your Reach
Apart from promoting your advertisement for maximum paid performance, you should also try to increase the reach of your posts on Instagram.
The way to do this is to understand how to use Instagram hashtags in your display.
It’s a common fact that Instagram allows up to 30 hashtags per post (or advertisement) and is best served by sprinkling through your ad copy or listing them in ad comments.
Hashtags can be quickly followed on Instagram, so if you find a decent tag, you have a good chance of appearing organically in a new audience feed.
It is critically important that you understand how the Instagram algorithm works. When you know what kind of posts it prioritizes, you have a better chance to appear higher on the feed.
7- Powerful and Natural Images
Instagram is, after all, a photo-sharing network, and as such, it is built around visuals. One thing that is common to all popular and successful Instagram accounts – it is great photos.
To increase sales, ad recall, and brand reputation to your Instagram ads, it is necessary to use high-quality images. Apart from clearly blurry, better-looking than average images, these images naturally fit more with other photos on the platform (so people can’t skip it because it’s an advertisement).
8- Go Diet on the Branding
As mentioned above, you want your photos to look fabulous as if they are part of the feed – and at the same time, your post should not feel (to the audience) like the pitch of a direct audience.
While it may be tempting to offer too much convenience to your logo, do not let your brand inspect your photos. Your creative elements should speak for your product or brand.
9- Use short text
This should be obvious by now, but the more your ad looks like an original post, the more likely you will see above-average returns from your investment.
Think of Instagram as a social network for art – it is all about photography. If you take a look at the ten most popular Instagram accounts (non-celebrity), you’ll notice that hardly any photos have text (few of them feature a logo).
The 20% text limit rule on Facebook ads does not apply to Instagram. However, this is because Instagram knows (their algorithm) that pictures filled with text simply won’t reach a large audience. This is an ‘unwritten rule’ on the platform.
10- Keep the Copy Short
We know that customers on social media users do not have a significant attention span. Getting your daily fix of news and gossip about social media by reading as little as possible, and Instagram is no exception – if anything, it’s a place where people want to read even more minor.
Just as your images should not contain a lot of text, the text that comes with the photo should not tell a story in a thousand words (“sometimes less is more”). On Facebook, the ideal length of a post is 40 characters – the length of an Instagram caption should equal the maximum 40-character mark.
Conclusion
Instagram advertising holds a ton of potential with potentially enticing content for businesses. While you will usually see a B2C brand on stage, if you are a B2B with an active audience on Instagram, it is important to tell your brand’s story, capture user interest, and have some engagement and discussion with your users. If you have other suggestions to improve Instagram ad campaigns that are not listed here, please feel free to share with us! For even more helpful tips to improve your business, you can contact us. Our experts will give you a free consultation about the same. Call Now!