Marketing is the social media engine in the world; Efficient and affordable. Since the success in digital marketing over the last ten years, companies have shifted their marketing budgets to social media and leveraged community built on social media platforms to engage people and beat the competition. Today, we will share some straightforward social media marketing tips that you will need to kickstart your online marketing and improve your competition this winter.
How social media provides ROI
When you think about social media marketing, what we call our own and earned social media, ROI comes not from advertisements but from building a community of people interested in your brand and its products. In addition to building a large following, you need to build paid-for engagement with your social media marketing efforts.
Engagement
When your community posts a message by liking, commenting, posting, retweeting, and more, the message reaches users of your community to enhance your message. Take a look at the image below to see how you can reach a larger audience by engaging regular users.
Social media ROI
Starting with a good 2 million connections and an average number of network connections (e.g., friends, followers) of 388 friends per user for each connection, you will quickly reach 1.2 billion users or nearly half of Facebook’s users. Active Users (2.7 Billion).
Reliability
Suppose you believe that users consider posts they’ve shared or liked (or retweeted, re-pinned, etc.) more reliably, acting as a virtual word of mouth. In that case, you’ll see that Not only does the effect of engagement provide greater reach, but perhaps more conversions; social media marketing is one of your best friends.
User-generated content
User-created content, or user-generated content, goes beyond connecting with your brand and reflects the messages generated by your community. UGC reduces the burden on your content creation staff to answer UGC questions, provides unique value by providing advice on what to do.
Price / Value of influencers
Some people have different personality on social media. We call these people social media influencers. The whole marketing strategy is to get social media influencers to engage with your content, attract the attention of many of your acquaintances to your brand, and still be at peace. Support your brand.
Super Simple Social Media Marketing Tips
Now that we are all on the same page about how social media marketing creates value for your business, let’s discuss our simple social media marketing tips to improve market performance and crush the competition.
Create interaction
Following our discussion above, I hope you agree that the most important thing you should do when using social media is to interact with your followers. Engagement does not happen, and if you attack social media marketing in the same way that you attack traditional marketing, you will not be able to pay attention, and your efforts will fail.
The cornerstone of social media engagement is creating great content to share. But instead of exciting promotional material, even if you use coupons or other valuable elements for users, you should establish a dialogue with your community, not talk to them. Social media is more like a backyard barbecue with friends than advertisements; At least if you count on success. So don’t talk about yourself all the time. Listen and celebrate your community.
It means recognizing the efforts of your community. So, if a member answers another user’s question, thank them. If a user tells a fantastic story about your brand, offer them something for their efforts, such as free cookie coupons when you have a bakery. And above all, listen to those questions or concerns and respond to those messages as quickly as possible.
Consider the platforms you use
As you can see from our discussion of engagement, social media marketing takes time. Unless you have a large social media staff, do not expect heavy engagement with every social platform. Just choose a few platforms to give each one enough time.
As a small business, when you start using social media for your brand, it is good to limit the number of platforms to a maximum of three while learning the basics. For example, if you represent a food brand, you can select Facebook, Instagram, and Twitter for the first few months to attract new customers.
The social media platforms you choose for your company depend a lot on your target market. Review the picture below and others you can find online to see which platforms fit your target market.
Know demographics
For promoting your product on social media, it is essential to understand your product and your audience from concept to market. Even when platforms such as Facebook have a wide range of age groups, people in each age group want different things when using social media.
Unexpectedly, Boomers use social media more like sharing characters or emails, photos, and updates, as you can see in the image. Conversely, Gen Z users want to connect with friends on social media and follow influencers (including celebrities).
Knowing the demographics of your target market and deciding which platforms can perform best, you have a better understanding of what type of content to share to attract this market.
Use images
Pictures and videos are same as the bread and butter of social media. Research shows that posts with an image receive 37% more attention than posts without an image. Video is the most popular type of content found on the internet today and attracts attention. It is especially true for younger Gen Z users, who use YouTube and other video platforms more often than their older Gen Z counterparts.
In addition to grabbing attention, videos are a great tool to showcase your product or to help users get the most out of the products you buy. Video provides a way to engage visual learners and provide customers with more reliable information without the high costs associated with delivering long, printed instructions sold with your product.
For example, many brands have switched visuals to show how to assemble or use their products to reduce production materials in various languages. But it is often difficult for buyers to monitor these images, especially if they are reproduced as small images or poorly portrayed.
So, suppose you can make a video that showcases your products or services. In that case, you have a better chance of success, especially if you can translate the video into multiple languages.