Attracted and valuable content is the foundation of almost all types of marketing strategies used today. If you cannot come up with content marketing ideas that will attract your audience’s attention and convince them to take action, you will not succeed in the long run.
That is why we have created this guide. Here, you will learn ten different content marketing ideas that you can use for your marketing campaigns and keep up the pace.
1- Repurpose blog posts into a SlideShare
The easiest but often the most overlooked content marketing idea is re-presenting your existing blog posts.
Repurposing depicts taking your existing content and repackaging it so that you can publish it elsewhere. In this case, you take only essential points of your long-form blog post, then putting them in the slide deck, and finally uploading it to LinkedIn, SlideShare, etc.
2- Update your old blog posts
If your created blog post is doing exceptionally well, you can promote it by updating the data you include in it and then republishing it. In this way, you can extend the lifetime value of your blog post. Also, you are helping to rank it even higher on Google.
3- Convert your long-form blog posts into content upgrades
The long-form of content has consistently proven itself to rank high on Google and other search engines.
The problem is that people don’t read the content online. Instead, they surf, especially when browsing online on their mobile devices.
Converting your conten to a PDF version of your blog post that you can download and print allows them to read at their own pace and time.
As a bonus, you can also combine a content update with guest posts that you send to other sites. It helps to create inbound links and even motivates readers of guest blog posts to subscribe to your email list.
4- Launch a photo contest on Instagram
Photo contests help in brand intelligence and increase engagement among your followers. It also creates a set of user-created content by organizing a photo contest to publish to various social media accounts.
It will help you build your content and increase engagement on your posts. This will also increase your conversion rates as 85% of your customers are more affected by the content you create than the content you publish.
5- Create a Product comparison guide
Many of its potential buyers suffer from “analytical paralysis.” This usually happens when they are trying to decide what to buy from so many different options.
Creating a product comparison guide will help potential customers make a well-informed decision, increasing their chances of conversion. This makes it beneficial to obtain this type of content in the decision-making stage of the marketing funnel.
6- Publish guest posts on your blog
By allowing guest posts on your site, you can provide consistent quality content to your audience. At the same time, it helps professionals other than themselves by giving them a platform to promote their brand and introduce themselves as an expert in their niche.
7- Piggyback on other content ideas
Sometimes, you do not need to create anything new to get results in your content marketing campaigns. You only have to make what has been done better than before.
It’s the principle behind the Skyscraper technique. It is basically a method of creating a more advanced version of previously published material.
The key here is to find the top-ranked blog posts for a particular keyword phrase on Google. Next, read through the blog posts and look for areas that you can improve. Note these and then write your version of this material.
8- Publish user-generated content (UGC)
Curating UGC helps you to publish excellent content on your website consistently. It also doubles as social proof to establish your brand’s credibility and win your customers’ trust. Customers are more willing to trust recommendations coming from people (even what they know) than branded content.
9- Produce your own reality show on Youtube
Create a series of videos similar to a reality show which provides a raw and explicit glimpse behind the scenes of your business to your target audience. Simultaneously, these types of videos put you in a situation where you show your vulnerability to your target audience.
Showing these sensitive moments shows your audience that you truly understand their pain and challenges because you have experienced them yourself.
10- Shoppable posts
The most effective ways to generate more sales for your business is to streamline your checkout process. The least or fewer steps your customers have to go through, the more immeasurable the purchase will be.
A way to streamline the checkout process is to create a short post on Instagram if you sell a physical product.
At first glance, these posts look very similar to any standard post on Instagram. The only difference is that a shopping bag icon marks them.
Another difference is when your followers tap the image on their Instagram feed. Instead of liking the post, tapping a postable post will display the names and their respective rates of the various items displayed in the post.
When a customer clicks on one of the items displayed on the showable post, they will be redirected to a different page, showing other posts related to the same item.
If they want to buy, they can click on the ‘view on website’ button. This will take them to the page of your website, where they can complete the purchase. All of this happens without them except the Instagram app.
Conclusion
This guide showed you 10 different content marketing ideas that successful brands and industry leaders have used. The next time you feel like you are in a rut, you can go through this guide and choose the one that will resonate the most for your customers. For any assistance with any digital marketing solution, you can always write to us. We will provide you a free consultation regarding the same. Call Now!