YouTube is the second-largest search engine globally – only on Google, which is its parent company. 8 out of 10 video search results on the search engine are YouTube videos. And the platform is constantly growing, with uploading 500 hours of video every minute.
How can you avoid getting lost in a sea of videos? Your best bet is to create and publish great videos and optimize them for search using video SEO best practices. Often referred to as the “second greatest search engine” in the world, YouTube can help you find your content faster and stay engaged – if you know some tricks. Here are nine practical ways you can expand your YouTube channel.
1. Use Best Equipment
Have crisp audio and clear video on all your videos; it can set you apart from many other YouTubers. Invest your money in a good microphone that you can mount on your camera. At the same time, keep in mind the state of your recording and make a habit of checking if your audio is clear enough for your audience to understand.
2. Create Descriptive Titles
Choose a good title for your video with proper SEO-optimized keywords. Use words like “how-to,” “why does.”
When you blog about your video, make the blog title the same as the video title and make sure that your page’s title tag matches the blog post and video title. When ranking videos, Google mainly considers the match between the search keyword and the video title. Google likes this when the title tag of the page matches the video’s title and will give a higher weight to the results where this is the case.
3. Stay consistent with your videos
Want to create a successful YouTube channel? Of course, you should make a habit of posting content regularly. You cannot post once in two months and expect an engagement. You must be proactive to get your audience interested in your channel.
The best practice is to let your audience know when you will upload new videos and keep up with your promises.
How often should you upload new videos?
It entirely depends on what kind of channel you are creating for your brand. With vlogs, for example, you have to post more often, even daily. For other types of channels, posting once a week is a good practice.
Whatever schedule you choose, make sure to deliver when you promise. If you tell your audience that you will be posting every Saturday, but you do not, your audience may lose faith in you, and your channel will be a hit. Before deciding on your posting schedule, think about how much time you have available to make a video so that you don’t oversize. And don’t think about the next few months. Also, consider your long-term plans.
It’s a crucial starting tip to get started on YouTube as most beginners underestimate the power your followers use for a certain amount of time.
4. Build videos Around a single topic or keyword
The best way to build your video around a single keyword/topic is to create the kind of audience you want. Several people who are unaware of SEO best practices can skip this step, but it is essential to get maximum viewership if you want to rank your video. Try using keyword keywords to find the most searched keywords in the location you want to target.
Before building your video content, it is essential to choose your keywords before building the best information about that specific topic. It helps to remember your keywords to be naturally included in the entire content, so YouTube chooses it when adding closed captions. Once you have chosen your keyword, check out the current ranking videos for that topic to make sure that you are on the right track in terms of intent and optimize your title and description. Do not forget to do. Despite popular ones, the most successful videos on YouTube are typically less than five minutes long, so it doesn’t feel like you have to make a movie or write a novel. Keep it short and sweet.
5. Quality Content is your queen
Suppose YouTube is a game of chess where your channel is king, and quality videos are queens that can save your king! Quality content is essential in creating a YouTube channel. Always do your research before shooting a video and prepare all the concepts you will discuss in your video. It will help you score your first 1000 customers. You can also buy YouTube subscribers for your technology YouTube channels that are genuine and active to reach your first 1000.
6. Invest in Ideas and Concepts, Not on Equipment
You probably already own all the tools needed to start your YouTube channel: a smartphone. But what you are desperately lacking is a great idea and an excellent concept for your channel. You should spend a ton to take your time.
Start by writing 50 to 100 ideas for the video. Think deeply about the title of these videos. To see them, type in YouTube’s search box. See what your contestants are doing. See what hobbies are doing. Find out where they are short and create a way to create better content.
Content is king. Nothing is more important. Launching your YouTube channel is similar to starting a new business. Think of it like this.
7. Optimize Your Videos for SEO and SERPs
Another secret to giving your video more visibility is to optimize your content to help it rank on YouTube. As you upload the video, give it a good, descriptive title that viewers of the video are likely to write on the search bar — and be sure to include your main keyword or key phrase.
Also, be sure to use relevant tags that will help put your video in several related categories. When in doubt, exit the competition and check which tags other similar videos are using. Finally, write a good description with 200 words or more, and include your target keywords, synonyms, and long-tail keyword variations. It will help viewers find out what your video actually is; it will also help your video rank in search engine result pages.
8. Post at the right time
Stay away from weekends and Friday afternoons (when there is too much competition to watch too much). Morning is good, and Tuesday is a day of heavy consumption.
9. Keep Your Videos Short
In today’s world, viewers want a bite-sized chunk of information. You may not be able to get away with a video longer than 2 minutes unless you really know what you are doing.
Remember that when you are starting your youtube career, the audience does not know you. All one has to see if they click to watch your video is the title, thumbnail, and video length. If they see a long video (anything longer than 2 minutes), they cannot even bother to click.
10. Use customized thumbnails
How does a user’s journey appear in a video?
Usually, you relate in a search query on YouTube what you are searching for. A list of video results appears, and you choose the most interesting one for you.
How to have a high CTR?
Two elements contribute to a great video click-through rate – title and thumbnail. If they are not sufficiently compelling, they will not let people click on your video. One of the best tips to make YouTube videos a clean CTR is to use awesome thumbnails.
Each time you create a new video, take a few more minutes to create a customized thumbnail when uploading the video. It’s basically clickbait, but make sure that you are not cheating your viewers by giving them more advertisements than your videos.
Conclusion
Every successful YouTuber had to start from the point where you are now. What distinguishes a popular YouTuber from a poor one is persistence. Those who succeeded dared to stand up after every failure and came up with a different approach. Give yourself time to learn and grow. Do not expect too much in a short period.