Do you want to secure new customers, sell more products and services, and increase revenue? You might have good traffic but not seeing enough conversions out of it. It sounds like you need a killer call to action! And that’s exactly what we’re talking about on this blog today. A call to action has the power to charge your business and you will see how you can do it for your business.
What is a CTA
A call to action is an integral part of your marketing strategy. It is the part where you tell your audience what action they should take once they reach your landing page or read a blog post. The most basic CTA would involve encouraging a customer to buy your product or service. Other types of CTAs include asking the reader to share your content, donate, subscribe to your email, and more.
To strengthen your position in any given market, communicate easily with customers, and ask them to act a certain way, you have to use a real call to action to persuade your readers to do something. And for that, you will need to upgrade your copy using CTA.
After reading this post, you’ll have no trouble telling your consumers what to do next!
1. Always Write in First-Person
Recall elementary school when you first learned about a point of view, such as from a first, second, and third-person perspective. If you need a quick introduction, don’t worry, we’ve got you!
First-person: This form of the story is told from the point of view of the author. You can identify this perspective by using first-person pronouns such as me, my, and I.
Second-person: Second-person form of narration is told from the point of view of the reader. You can identify this perspective by using the pronouns of the other person like your and you.
Third-person: Third-person form of narration is told from the perspective of the person or people whom it is being written about. You can identify this perspective using pronouns in the third person, such as he, she, or them.
Several studies have shown that writing a call to action in the first person can improve conversions. Therefore, you will often see CTAs on a wide range of websites that say something like “Start my free trial” instead of “Start your free trial.”
2. Strategic Placement
Place your CTA in a strategic position on your sales sheet or landing page. It should be in a prominent, easily accessible area – usually with company information along with a physical description of the product or service. It can be in a separate text box or lined up at the bottom of the post/page, preferably in capital letters.
3. Size Matters
Keep your message short and precise. Studies have shown that the best calls to action are under 150 characters. Think of it this way: A CTA like “Buy Now” will probably lead you to believe that brevity isn’t the best card you can play trying to entice your readers. Also, you should keep your CTA short and sweet to help the public respond.
Also, the size of your CTA buttons is essential. Too small CTA will not attract attention, while a large version will make you look desperate. Choose as per your niche need.
4. Build a Manpack
It is a strong, simple, and creative curiosity in men that tend to wonder, “What is a manpack, and why do I need it?” The point is, if you’re confident enough in your marketing skills, try to get rid of the mold a bit and try with the more creative copy.
5. Focus on Value
Some CTAs focus on the value they provide. It is usually accomplished by adding the words “free” or “no risk” to your call to action.
It’s tempting to click the CTA button. Telling your customers that they can get something for free (or at a low rate) directly in the CTA will definitely raise your conversions.
6. Snazzy Button Shapes
Button size can also play a significant role when trying to make the perfect CTA button. You need to consider whether to go with a more rounded shape or a button with square edges. It’s hard to say what works best here as both styles have in common, and both can perform well in different settings. Eventually, you’ll have to test out the shapes and see what works best for your business!
7. Use Numbers When Possible
We consumers respond well to numbers of prices, discounts, promotions, etc. It helps us determine if it’s worth sprinkling on items we desperately want but probably aren’t necessary for everyday life. Well, when the opportunity comes, why not target your target audience that way?
You can include pricing information in your ad copy and that ad copy on your CTA. If a consumer sees your pricing information in your CTA based ad and decides to click through to your page, you know they are still interested in the product or service you are offering.
Now you know you have a valuable click, and your chances of generating a conversion have increased. But if you don’t include your pricing information in your ads, someone may click through to your page, excited about your product/services, but then be afraid of your pricing. Now, you have a less desired position. It costs a lot on your account, and who wants to deal with that?
Try experimenting with your pricing information as well as any other applicable numerical information in your CTA. A CTA like “Buy a refrigerator for under $300 today!” You can try something like “Saturday Order for 1-Day Delivery”.
Creating the right call to action is only part of the equation. In other words, no call-to-action will ever lead to anything if that’s the only thing people see.
You need to work on your web design, your complete website copy, creating killer content, and any other strategy you want to get users to sign up for your services. For more info regarding creating a call to action that delivers results, you can contact us. Our experts are here to help you. Call now!