Google Rankings can invest or break huge in SEO strategy. If you are not careful about your execution, you can get an SEO penalty from Google that will harm your web ranking. There are some essential tips to avoid getting a penalty from Google.
As soon as we take steps in 2021, business owners and web admins know that Google rankings are more important than ever. They are now an essential thing for business success. Therefore, a penalty from Google that reduces your search ranking can reduce your organic traffic very much, affecting your business and branding.
Search engine penalties are Bogaman of Internet Marketing World. They are harmful to your online reputation. It is essential to understand the difference between understanding the website affected by a manual penalty and triggering an algorithm penalty.
It determines how to move forward in case of developing a recovery strategy. The most notable difference in dealing with an algorithmic event versus a penalty is the need and opportunity to interact directly with Google.
A website penalized by Google will receive the manual Action Report through Google Search Console.
Once the noted violation is fixed, you need to interpret the resolution in the “reconsideration request” along with the origin of the problem. On the contrary, there is no need to enter a reconsideration request to avoid an algorithmic smack-down.
1. Avoid Links Spamming
Link Building is the base and top-ranking factor of search engine optimization. If done correctly, it can generate great results, but if you try to go against Google link-building guidelines, then be ready to get penalized. One of those things that Google never permits is the purchase and sale of the backlink. Google appreciates only honesty. If you misuse them, then it will not be fruitful for you to rank your website.
2. Never Use Hidden Text
If you’re knowledgeable in Cascading Style Sheets (CSS), then you know how to present text in any color. You can even make text disappear by presenting it in the same color as the background. Now, this is the old method to get a higher ranking on the results page. Google algorithm is advanced enough to catch hold of such offenders and can easily attract google penalties.
3. Secure Your Site
There are many instances where websites have been hacked and then punished by Google.
You should take the necessary steps to keep your website safe from hacking. Here are some best tips that you can follow to avoid penality from Google:
Choose a secure web hosting: Buy a secure web hosting for your website, avoid going with any cheap web hosting, only to save a few bucks, which can put you in trouble in the future.
Buy Premium Theme: Buy a Premium highly secured WordPress theme for your website; never go with a null or cracked theme.
Do not use nulled plugins: Some sites offer premium plugins at very cheap pricing; never go with them. They are usually the nulled themes cracked to use without the license and include malware and may include other viruses.
4. Spam Comments
This mistake is prevalent. Many sites have irrelevant comments with unnecessary links in their comment sections. Google considers this technique as black hat SEO and doesn’t like the same. Perhaps sometimes it is helpful for your website traffic but try to avoid doing such activity for long periods.
5. Perform a Content Audit
“Content Audit” looks nauseatingly corporate, but it is a cruel reality. It is the only way to know is what you are doing wrong and the only way to get out of the crosshair of the algorithmic penalty.
A content audit does not need to be complicated. Here’s the idea:
- Learn Google’s Guidelines.
- With this knowledge, to ensure that it adheres to the guidelines, see each page of your site. Make sure that the quality of your content is high, that no keyword is stunned, that the images are alt-tagged, and there is no violation. Make it airtight.
If there are thousands of pages on your website, use Google Analytics to target your top pages according to the number of visits. Just go to Behavior > Site Content > All Pages.
6. Avoid Keyword Stuffing
Google is actively punishing the websites that are doing keyword stuffing for more than a decade. However, Google BERT (Bidirectional Encoder Representations from Transformers) algorithm update has proved that the search engine can now understand the difference between content and better content. Avoid Google penalties by writing content in natural language, and keep your keyword usage around 2-3%.
7. Stay Informed on New Google Rules & Updates
Before following the rules, it is essential to know what they are. Google is constantly updating its policies. It’s a continuous learning process to stay updated on algorithm updates which makes Google.
If you follow the old rules and are not learning about new updates, it can leave you susceptible to penalties.
8. Get Rid Out of Negative SEO
Black Hat SEO technology is the number cause of the Google Penalty. If you are a person who does not interested in under the hood website ranking details and does not know anything about SEO, then you will probably be able to hire some SEO agency to do SEO optimization work. Make sure they follow standard SEO techniques and do not follow illegal techniques like spamming.
For this, you should be aware of at least some original standard SEO techniques so that you can monitor hired SEO company’s work. Most companies just use false tools like spamming. Make sure your SEO team is following the standard and latest SEO techniques.
Google loves that websites having a user experience and valuable content and hate those websites, which are following black-hat SEO techniques to get traffic and rankings and injuries to the user experience of the sites.
If you do not want to get penalized by Google, work on publishing quality and unique content, do not follow any black-hat SEO techniques.
Google only penalizes websites that are trying to manipulate their rankings and traffic. To keep your site on the safe side, use real backlink building practices, do not go for quick backlinks with less effort. If you want to learn more about white hat SEO techniques for 2021, you can contact us. Our experts will give you a free consultation regarding the same.