How do you use White Hat SEO to build your website rankings using ethical ways? It involves building backlinks, using an internal site structure, creating valuable content, and writing guest blog posts, amongst many others. Here’s what you can do, and you should do when it comes to SEO with the help of the white hat SEO techniques:
#1: You can focus on ranking your websites from the long term perspective.
#2: You can do link building or off-page SEO. Link building means posting links back to your website or collaborating with other website owners so they post backlinks to your website. They can either write a blog post and refer to something on your website, or you can post on their website as a guest. Make sure you don’t abuse it. Don’t do more than ten backlinks per website per day.
#3: The ultimate white hat SEO guidelines: focus on pleasing your visitors rather than Google. Keep these two things in mind, and you will be able to rank your website pretty well. The users who are pleased with your content will refer it to other people, which will share it more often. Google makes the most money when their visitors find what they want. That’s because if a user doesn’t find what he repeatedly wants by using Google, he will try other search engines and leave Google.
#4: Use keywords and optimize your webpages for specific keywords. A keyword is a search term that a person uses to search the database of a search engine. As much as many people search for the same term, the search engine will display the content based on relevance. That’s why you should optimize your website for specific search terms that are often searched for. In this way, you have a chance at having your website ranked on the first page of Google.
The following are bad Practices When it Comes to SEO:
- Don’t exchange too many links with other websites. This operation doesn’t create more value for your visitors, and this is why Google hates it.
- Don’t create content just for the search engines. The web pages that are created just for the search engines aren’t read. Many people, after seeing them, revert to the search engine. Ensure that you don’t stuff keywords and spam. The content should be readable and not written for the search engines only.
- Don’t post spam on other websites with links back to your website. It is an inefficient practice, and most search engines can ignore spam from their rankings.
- Do not pay for backlinks. Several people pay other website owners to post backlinks to their websites. Or the practice of using link farms to buy links is not taken too kindly by the search engines. Then Google will penalize those who accept to exchange backlinks. If these backlinks are from unrelated websites or nonunique IPs that offer little or no value to the consumers, it will be treated as a black hat. If the links are not gradual but start appearing too fast will also be treated as black hat.
- Do not get impatient and indulge in unethical means. If it does not seem natural, you will be penalized. You cannot go from 10 links to 1000 links in one month and not be noticed. The quality of the links will matter more than the quantity. Earning an unnatural link penalty is not something you want. Go gradual, slow, and steady wins the race. Any unethical means such as cloaking and deception in any form will not pay in the long-run period.
- Avoid keyword stuffing hidden content to deceive search engines As pointed out earlier, don’t stuff keywords in the hope of ranking higher. Read as a human being and check if it does good reading. Also, some deception techniques have been used to hide the keywords in the same color as the background that is not visible to the reader but is used to deceive the search engines.
- Nor use gateway pages. These are pages that are stuffed with keywords within the content and re-direct a user to a landing page. The readers do not see the actual page, but this form of deception is not considered an ethical method. The above are the things you should do and the things you should avoid when improving your search engine rankings, in simple terms. The things you should do can be called white hat SEO actions. I encourage you to focus on implementing the white hat SEO approach in the long term.