SEO is one of the best strategy to bring traffic and consumers to your site. Success depends on converting visitors into customers. According to studies, organic search traffic converts on average about 3 percent of the time into revenue, although top conversion sites reach 10 percent or more.
Remember that searchers come to your site without navigation links. There is usually a purpose in the minds of searchers looking for your brand. Helping them achieve that goal increases the likelihood of a purchase or at least a positive effect.
Others know nothing about your business. They have not seen the rest of your site – most of them have not seen your homepage. They do not know the products you take, the promotions you offer, or your website’s separation. Use these five tips to turn more searchers into buyers:
1- Make them feel confident: There is a good chance that any searcher you are trying to convert has never visited your site. He may not have heard about your company.
New businesses and small businesses need more proof points than already established brands. Help searchers are confident about purchasing your site by showing immediate signs of trust, such as:
- A page on about us to deliver tangible materials to your business;
- Trust symbols and logos such as Google Star Rating, TrustPilot, Better Business Bureau and the subsidiary;
- Your phone number. If your brand name is a well-known name, it is a good idea to place your business’s phone number in a less prominent position, such as your footer. If not, make it clear as a sign that buyers can contact your company quickly.
- Chat feature for support.
2- Do Not Rely On Your Brand Recognition: Most explorers chose your list because it seemed to fit their needs at a glance. It did not happen because they recognized your company or the brands you took.
For this reason, websites organized by product brands, rather than type or function, will struggle in organic searches. It is difficult for branded websites to rank the non-commerce queries most people are looking for. It is difficult for non-brand seekers to search their website for the products and information they are looking for.
3- Include Product Reviews: We’ve heard all the objections from product reviews:
- What if no one is reviewing anything?
- What if there are negative reviews?
- We do not have time to moderate.
None of the benefits outweigh the benefits. The review provides an independent value indicator for other buyers. And for SEO, product reviews serve as an excellent source of unique, user-generated content, which enriches the product’s keyword theme in general. If you do not have product reviews, you may be tempted to add a series of Google business reviews. It does not help your SEO, and it reinforces the absence of revised products.
4- Help them to choose: Most searchers again have no experience with your brand. So they are going to choose a difficult time with your offer. Wrong choices lead to greater returns and disappointing buyers. Size guides, help signs, product comparison charts, and other features that build confidence and increase the likelihood that buyers will choose the right product for the first time.
5- Highlight the Promotion On Each Page: Pricing is an essential consideration in most e-commerce areas – the smaller your brand, the more influential the price. Unfortunately, most consumers who have organic results will miss out on discounts or promotions on the home page. In any case, notice the promotions on every page.
Some websites use static or rotating banners at the top of all pages. Others display the visitor’s initial entry,
(ii) a pop-up modal in the corner or on the side of the page,
or (iii) a banner sliding up and down from the bottom of the page. Tests that work best for your audience and your website design