Blogging is an essential tool for marketing any business today. Not only can blogging build a business, but it can also become a business. Blogging is all about writing articles about a particular topic of interest depending on the website’s subject or where the blog resides.
While most large businesses have full-fledged content marketing programs and blogs, incorporating a blog is equally important (and easy) for a small business or startup. But a website alone does not always provide enough information, personality, or authority that really stands out from the crowd.
Blogging is an activity that can help groups of all sizes. Most entrepreneurs understand the importance of content marketing in this era, although many people are not interested in their web blogs. A first-class blog can be the center of your content marketing. You can still query the potential of a business blog on your site, however, and want to feel confident investing in its improvement. The following objectives demonstrate why blogging can be a primary addition to your promotional strategies.
All this takes time and energy, which you feel can be better spent on other priorities. However, running a blog has proven to be an effective method for your traffic and your web page results.
The following are ten tangible ways a blog can help your businesses.
1. Keep Your Audience Updated about Your Business
Beyond your company website, a blog is a great tool to keep your audience in the loop about your business. While a website may be more pragmatic and straightforward in tone in content, a blog provides more flexibility to engage with customers in such a way as to share updates about who you are, not what you do.
Treat your blog as your direct communication medium. It is a place to talk deeply about your products and services, share content on time, and comment on related industry trends in a way that gives your personality a shine.
2. Brings in New Customers
Blogging and posting relevant content is a handy tool to increase visitors to your website and your services. With the help of search engine marketing techniques such as key phrases, headings, meta descriptions, and extras, blog posts emerge as a powerful tool to gain visibility on your brand.
3. It’s Essential if You’re Seeking a Loan or Investment
If you ask a bank, angel investor, or venture capitalist for funding, they want to know that you have a good handle for your small business trajectory.
You do not need to write a 200-page document, but you will need something to hand over to your banker or investor indicating that there is a market to address your business problem and includes your critical financial statements and forecasts.
Your business plan should make it simple for potential partners and supporters of all types to understand your business model and financials. This is even better if you can present data visually through charts and graphs.
Zytal makes it easy for you to walk step-by-step through the process of setting and forecasting your finances – without complicated spreadsheets – so that you can present your numbers confidently that you have put them together correctly.
4. Visitors Expect You to Have a Blog
Blogging was dominated by individuals, but it entered the corporate mainstream much earlier — according to 2018 data from the Content Marketing Institute, 79% of B2B companies and 70% of B2C companies own blogs.
5. It Drives Traffic to Your Site
Content marketing is about providing value to your audience. If you are giving valuable and engaging information to your readers, users will keep coming back for more.
You will get organic traffic, but with your social media or pay-per-click campaign (inclined to budget), you can also combine it to increase your readership. As you get more visitors, you will be able to learn more about them with more analytics. This new information will allow you to improve the targeting options in any of your advertising campaigns.
As you post more articles, users will have access to a growing library of content that you also can use as a reference and can link new articles. It will result in users spending more time on your website (which may be one of your conversion goals).
6. It’ll Help You Climb the Search Rankings
Small and large businesses will now definitely be aware of the importance of SEO. Effective SEO practices ensure that your website will rank highly on search engines, allowing potential customers to find you easily. Blogging is an ideal way to increase your search engine ranking, as companies who have blogs receive 67% more leads in a month than companies that don’t.
7. Blogging is the Most Cost-Efficient Way to do Content Marketing
When we talk about “content marketing” in general, we are talking about a strategy that encompasses a myriad of content and mediums, both offline and online. It means mixing various digital and traditional formats, such as creating a TV ad and supporting it with a hashtag or Facebook page or developing a content-driven website and promoting it with events, media launches, or hoardings.
One content strategy that has been tested and proven to produce results is blogging.
Now, consider TV/magazine advertisements or the costs it takes to build a billboard – the hours, professional fees, media purchases, logistics. Compare that to the cost and maintenance of creating a blog – WordPress (free), your content team, lots of coffee. Now factor in the number of random people who will give a chance at your traditional advertising versus the number of the target audience who will find your blog through Google or social media. Do the math.
Not to devalue traditional advertising, but blogging has the potential to reach your target audience, which traditional advertising may not, and at a fraction of the cost.
8. It can Maintain Your Marketing Strategy and Structure Your Content
Promoting your services and goods is not an easy task, especially in a highly competitive business climate. That’s when a blog comes in handy. It helps you with the multimedia representation of your company, keeps the audience interested, and promotes your company. Think about promoting your videos, podcasts, interviews, and more on your blog. It is helpful for your audience and provides engaging content for your website. The critical part is the quality of your posts. Create quality posts to get more traffic to your blog.
If you need any help with your content marketing strategy, our team of professionals is here to help. Book a call with us today – it’s free!