When digital marketing was in its early stage, search marketing activities included both SEO and paid search functions, but with its development, SEM has become synonymous with paid search only. It would be wrong if I said that it takes a lot of effort to rank a website on search engines like Google and Bing. If you want to rank your newly published website on Google naturally, you need to do a series of online activities under an expert’s supervision. Therefore, if you are not a web expert and are looking for the right approach to ranking your newly hosted site on Google to get maximum traffic, then Google AdWords or Pay-Per-Click (PPC) Will be the best way for you.
What is PPC?
By now, we understand that PPC advertising is an online advertising method and is the fastest way to drive traffic on your website along with SEO. Most organizations use this approach to promote their organization, their products or services, and many other things. PPC is considered the best way to increase and increase sales for your business.
How does PPC work?
Whenever a visitor clicks on an ad, the search result will send the user to a landing page on our website, and for this, we have to pay them a small amount. If your PPC ad is placed correctly, the money we earn from referrals will be more than the money we spend on our advertisements. Let’s think of it as if you spent $ 5 on PPC ads and got $ 500 worth of leads; you made a considerable profit.
A step-by-step approach to set up a PPC campaign
So, if you are going to invest your money in your first PPC campaign, here are some things on which you should follow the steps for a successful approach.
1. Know your goals and analyze them.
If you know what you want from your paid campaign, you can do better; for example, if you want to get more of the sales version, then attractively present your product so that potential customers order.
2. Set a fixed amount according to your budget.
Considering the right budget is essential, nowhere has it been written how much you should invest in your PPC campaign; you have to decide how many people you want based on the market and customers you are targeting. Want to target. …
3. Use targeted keywords.
Most PPC advertising platforms, such as Google AdWords and Bing Ads, rely on keyword usage. Finding the right keywords for your business is not an easy task, and it requires the right leadership to succeed for the first time. If you want to do it yourself, you can use tools like Google AdWords Keyword Planner or WordTracker.
4. Place your bid on the keyword.
PPC advertising works on a bidding mechanism. In your campaign, you must place a bid on your chosen keywords. This can be expensive, depending on the competition of that keyword. You can easily track your competitors by how much they are spending by adjusting your bid.
5. Write customized headlines for the keyword to get more attention.
Instead of writing something highly creative or out of the ordinary, try to rely on your keywords because your target customers are more likely to search by keywords rather than your story title.
These are some necessary steps and points before starting a PPC campaign. After successfully launching the campaign, try to measure the results, and start working accordingly to improve your performance.
Types of PPC Marketing
Paid search engine marketing
It is one of the most used pay-per-click advertising methods. With this promotional method, your ads appear on search engines like Google and Bing when people search for specific keywords. You can optimize your ad campaigns by writing an ad copy, choosing the best keywords, and choosing the best landing page.
Display advertising
This is another type of PPC advertisement. Advertises are displayed on websites in the form of banners, pictures, and text ads, depending on the interests of the people visiting those websites. These ads provide a redirect to your website, even if they have a low CTR (click-through rate), but are considered suitable for increasing brand awareness.
Social media advertising
You can reach many leads from social media channels like Facebook, Instagram, and Twitter; as per trends, PPC ads on social media platforms have higher click-through rates. If your goal is to attract more leads and raise awareness about your brand, social media advertising will be the best approach.
PPC ad re-targeting
In this approach, marketing cookies from users’ browsers show specific advertisements that users were looking for. For example, if you search the Internet for a specific smartphone, you will see advertisements related to that smartphone. This advertising approach can be used in PPC advertising campaigns on search and display networks as well as social networks.
There are some basics of PPC marketing before trying this advertising method. This approach may have many pros and cons, depending on your business, which can be quickly addressed. The main benefits of PPC advertising include higher ROI, faster results, a better way to generate referral traffic quickly, but it also comes with some potential risks. If something is not done in the PPC campaign as it should be done, the consequences can be disastrous.