Diving into the sea of information on mastering your Pinterest marketing strategy can be confusing and time-consuming! If you are a content creator looking for a smart way to use Pinterest as your traffic-driven source, then this short and helpful guide is for you! It will give you the best ideas on how to best do your Pinterest marketing in 2021 and what you need to know about Pinterest in 2021!
How Powerful is your Pinterest Marketing? Follow our ten tips to build a strong community that interacts with your content and enhances your engagement.
Pinterest Marketing Tips to Grow Your Business in 2021
1. Create a Business Account
Signing up on Pinterest will create a personal account by default. To use all functions, the account must be converted into a business account.
In the settings, you will find the “Account Settings” section. Here you can change your personal account to a business account under the “Account Changes” section. Just click “Convert Account.” Fone!
2. Use Keywords Wisely
You can use phrases and keywords to boost your organic traffic and be more visible on users’ feeds. You can include keywords, pin descriptions, board titles and descriptions, and image alt text in your bio and profile. You can use Pinterest’s keyword-targeting tool to help you determine which keyword works best for your audience.
3. Make a Pinterest SEO Strategy
SEO helps your account to be viewed by search engines.
In order for Google to find your account, Pinterest SEO is a must. Pinterest gives you the option to select an option where search engines like Google cannot find your profile. As a private account, you want it for privacy reasons, but you need to be found by customers for a business purpose!
Always select “No” to become visible. To do this, go through your account settings and toggle Search Privacy. Next, create a general SEO strategy that involves deciding which topics to pin, creating a content calendar, and aiming to come up with a KPI.
4. Add Keywords in Promoted Pins
Keywords are the most crucial targeting feature you can use with a promoted pins. Pinterest recommends that you use 20-30 keywords per promoted pin. It is enough to see you, but not so much that you show your content to the wrong people.
Using a large number of keywords helps you to have broad, specific, short, and long keywords. When you are looking for content similar to yours, you show up better in searches, and this helps ensure that your pin is placed in the correct category.
5. Create Captivating Content
Visuals speak volumes on Pinterest. In fact, in a Pinterest study, 85% of Piners place more importance on visuals than text. But it doesn’t mean that you should be lax on your copy. Your pins should be designed to be distributed on all fronts.
6. Create Boards for Your Brand
Pinterest boards are used to organize your pins and curate related content. These can be made public so that other pinners searching for new ideas or products can search your board in search results. Whether you set up your board as a place for your own products or simply as a space for inspiration, pinners can choose to follow your board and see new pins your brand adds on their feed.
7. Join Community Boards
Another great Pinterest marketing strategy to help you get your content is creating and joining community or group boards. It allows users to invite others to contribute to the board and is the perfect way to get your content in front of a new audience. Search for the leading Pinners in your niche and check to see if they have group boards relevant to your industry.
8. Create Vertical Images
Pinterest images must be long and narrow to take the maximum amount of visual space and view! Look at your favorite pins and see what the images have in common so you can see what kind of images are recreated and shared. Make images that range from 1102 pixels to 735 pixels. It creates an attractive invitation to recreate your pinned article.
9. Claim Your Social Media Profiles and Website
To complete the basic settings, you should verify your company website. Verification gives you access to Pinterest analytics and other areas to evaluate your users’ behavior and the performance of your content. It also makes it easy for users to pin images that are on your other channels.
10. Pay Attention to Shopping Trends and Holidays
Pinterest is highly associated with shopping, so it is a good idea to plan your content around significant shopping times and holidays to maximize your potential.
You have to share seasonal content and start at least a month in advance. During the holidays, the spike is discovered in searches, and you need to take advantage of it.
If you want to know more about Pinterest marketing, contact us. Our Pinterest marketing experts will give you a free consultation about the ways to perform Pinterest marketing effectively. Call Now!