On-Page SEO refers to improvements that you can make to improve your website’s search engine ranking. This can be either content (i.e., text) or the design (i.e., look) of your site. This contrasts with off-page SEO, as it involves activities outside of your sites, such as building backlinks and social media.
Internal SEO is everything you can do on a website – from content optimization to technical aspects.
- Keyword research
- Custom content
- Title tag optimization
- Optimize page performance
- Internal linking
The goal is to provide both the right content and UX about what the search engine is showing.
On-page SEO and technical SEO are sometimes used as interchanges and sometimes to differentiate between content-related optimization (such as title tags) and technique-oriented optimization (such as page speed).
You must have heard many facts about keywords and tags, but on-page SEO does not stop there. Many other external SEO tricks can help you increase and drive traffic to your website. So let’s discuss all these in detail.
Customer is the supreme power in the online and offline business world. If you do not provide quality services to your customers, your business will never grow.
In an offline store, you need to greet the customers and help them at every step; Similarly, the website is both store and seller in the online world. You need to optimize your website to give customers the best possible experience.
The next on-page SEO technique is content, as it is the only way to start a series of communication between you and your customers. If your customers are entangled with the content you post, then the chances are high that they will come to you and appreciate your content, becoming your customer, which will bring you one step closer to your goal. With this, you need to bring various creative combinations to your website content that will effortlessly attract your customer base as everyone loves to read the best and exciting content.
You should keep your keyword list scattered throughout your website in a properly segmented manner. From the list, you have to select the important keyword, which is the least important.
Now that you have discovered this importance, you can decide which keywords are suitable for your niche. You can put the essential keywords after the meta tag, title tag, heading. They are easily visible to Google crawlers and are more likely to show your page. Those that are less important can be added throughout the content that a person posts on their website.
Your video content must help the visitors solving their problems and obtain support from the website. You need to keep in mind that video content does not slow down the websites. If this happens, SEO will start working in a negative direction.
According to the SEO strategy, internal links on the website should also be executed correctly. You have to link one page on the website to another page that you think should be linked to it, and the buyer will read. Because of this, a buyer who comes to read just one piece of your content is likely to read and interact with at least two or three of your posts.
You should always check the strategies that you are implementing. Large fluctuations in results are seen daily, requiring changes. This is why you should look for some crucial aspects every day, such as website speed, return rate, and location. This will help you to understand where are you failing.
1. Choose perfect keywords.
To a large extent, your content ranking and traffic depends on the keywords you choose. Competition for tough keywords with a new domain and low backlink profile is useless. Likewise, the # 1 ranking for highly esoteric keywords that no one is looking for will do much less for you.
Solution: You need to start with relatively simple keywords and still receive a fair amount of traffic.
How to find best keywords for your industry?
First, write down any potential topics that are relevant to your industry. For example, if you have a gadget review site, you can write things like iPhone XS Warranty, Samsung vs. iPhone, RokuTV Installation Guide, etc.
Enter these keywords in Google Keyword Planner or Ahrefs Keyword Search. You can also use tools like Ubersuggest. Add any other relevant keywords that you find in this list. Now google your chosen keyword and copy the URL of the site that ranks first for those keywords.
Paste the URL in Ahrefs and click “General Keywords,” from there, you will see a list of keywords for which your competitors are ranking.
2. Write excellent content with over 2000 words.
First, let’s define excellent content. Excellent content is content that:
- Covers the subject in detail
- And, more importantly, the reader needs to answer all his questions.
We know that writing a 300-500 word blog post is easy, but trust me, the extra effort required to write a long blog post is worth it.
Why write longer content?
Backlinko analyzed over 1 million blog posts and concluded that ~ 1900 word posts would be better than shorter posts. According to our experimentation, we can find that our long blog posts are generally a lot better than short ones.
3- Start thinking like “RankBrain.”
Google calls Rankbrain as the third most important ranking factor for search queries. RankBrain combines machine learning with the search. The rank brain only extracts information based on the user’s interaction with search results.
User Experience Strategies for Beginners: –
Google is using RankBrain since 2015 and is estimated to continue in 2021 to analyze and process user queries to be able to provide more relevant search results for specific queries.
Since RankBrain sees user search behavior and interactions as a factor in ranking web pages in Google results, SEO experts need to develop their marketing strategies based on user experience (UX) signals and work accordingly is.
In other words, focus on optimizing your landing page for the first user before you start creating a backlink for it.
The impact of Rank Brain on SEO:
Although a particular website’s name may not appear at the top in the search results, it can rank higher if a user chooses a website before or after it. The user must also have to spend a significant amount on it.
If the user selects the top result from the search results and immediately leave the page due to offensive content, the rank brain will notice this and boot the site immediately from the top spot.
Therefore, RankBrain evaluates two criteria:
Stay time: the length of time a visitor stays on a web page. The Dwell time is used as a ranking signal.
It analyzes:
- When the page was visited last time.
- How much time was spent on the site.
- When the page was closed.
4- Click-through rate
CTR determines the rate at which searches on your page are converted into clicks. Regardless of the rank brain, CTR is used by Google to rank pages in search results.
For example, if your page’s position at #3 gets more clicks than your page at # 2, Google will eventually increase your ranking. Conversely, if your top-ranked page is not getting clicks, Google may drop its ranking.
However, if you are already answering a user’s query in the search snippet and, therefore, you are not getting many clicks, Google can downgrade your rank, whether your page is good or useful. This is why it is essential to obtain a good CTR to get better rankings on the top search engines.
Tips to help improve your Google search CTR.
- You should identify and optimize your website content with the lowest CTR (use Google Search Analytics)
- Make a list of keywords that perform poorly even after being ranked first in search results.
- Avoid filling your page headings with keywords that do not generate clicks.
- Add emotion to your title to click more.
- Make your page title memorable and unique.
- Use numbered lists because they are known to increase CTR.
- Your title should clarify the purpose of why someone should click on it.
- Add words like “awesome,” “awesome,” “verified,” “top secret,” etc., which can immediately catch the user’s attention.
- Make sure your page URL is descriptive (self-explanatory).
- Research Title Ideas in Google AdWords
5) Mobile-first indexing:
Over the years, heavy desktop computers have been replaced by mobile devices, including smartphones, tablets, phablets, and more, prompting Google to shift from desktop computers to mobile-centric indexes.
This means that Google will now consider the mobile version of your website as the only one.
Note the following key points to the Google Mobile Indexing:
- Consider switching to a responsive design for your website’s mobile version if you haven’t already done so yet.
- Create content specifically for mobile devices and computers.
- Test the user interface of your website on a mobile device and make appropriate changes.
- Youtube is the second largest search engine. Create video content and remember the bandwagon of this search engine.
- Add video content to your blog. It promises exciting fusion and great content.