For companies and businesses that have never tried to scale the sales funnel, 79% of marketing leads do not turn into sales – a huge waste of potential customer base and revenue.
This article will go on the basics of conversion marketing, starting with the conversion funnel and customer journey. We will discover the best strategies to maintain high conversions and get the most out of your online business.
We will also discuss some most effective conversion marketing strategies for 2021, as well as tools which will optimize your website for user experience.
Digital marketing is the most effective ways to promote your business. But doing so without a strong strategy is not enough for its success.
More importantly, it is the ability to leverage it effectively to meet your conversion goals. This could increase your social media, expand your email list, increase sales, or any other goal of your conversion.
Without it, your marketing efforts will be 0. Eventually, you launch these campaigns in hopes of increasing conversions, which can ultimately generate attractive income for your business.
Sometimes you can see results, but it can be frustrating to see how low your conversion rates are. So, here are some practical ways to improve the results of your digital marketing campaigns.
What is marketing conversion rate?
A digital marketing conversion rate is the percentage of users who completed the desired action on your website, social media page, or other digital platform.
Digital marketing campaign conversion rates provide insight into campaign performance and provide measurable results for your business.
The conversion rate may also indicate problems with the user’s online experience. Low or abnormal conversion rates are sometimes the result of poorly planned purchase paths (more on that later!) Or opaque information.
For example, 25% of buyers abandon their carts because the final cost is much higher than originally stated.
In a sense, the conversion rate is a measure of the online heart rate of your business. They:
- Indicate how good your marketing strategy is
- Indicate potential problems on the way to purchase
- And, in this way, saving money, otherwise companies will drown in poorly designed strategies or promoting shopping journeys.
Decision makers can use this knowledge to improve the customer journey through a marketing funnel to further increase conversion rates.
What is a digital marketing conversion funnel?
A marketing funnel conversion is a step-by-step strategy intended to guide consumer from the 1st point whether it is a landing page, mailing list, social media, or more, to the point of conversion.
Key steps in the conversion funnel:
Discovery (above the funnel): A stage in which there is a general group of people who have just discovered your online business and its services, they’re new.
Consideration: The stage where a prospect turns into a prospect and wants to know more about the brand before deciding whether to convert or not. These visitors begin to associate the brand with the offering of this service.
Conversions (down the funnel): At this stage, leads decide to convert into customers. They know the brand and can also become loyal customers and advocates.
1. Use powerful popups
A lot of people think popups can be annoying, incredibly bright, and very intrusive.
However, popups still work and produce great results. The trick is to style them so that they are confident enough for visitors to respond.
The main idea behind creating great popups is context. If you want popups to work, make sure they are fit for their purpose. Otherwise, they can only distract visitors from your site.
According to a sumo study, the average conversion rate for all pop-up ads is 3.09 percent. However, if you do it right, you should be able to land in the top 10 percent pop-up, with an average 9.28 percent conversion rate.
This change alone will dramatically increase your conversion rate. And it works on all the sites I have tried every time.
Here are quick tips to get the most out of them:
- Until you get such a winner right away, try several suggestions (PDF, premium content, various products, other free stuff).
- But a 30 second delay in the popup timer bothers them
- Make it easier to close popup
- Set the cookie to show popups only once per user. Most pop-up tools allow you to set the cookies.
This combination’ill significantly increase conversions and reduce complaints to zero. You don’t offend anyone and you get all the benefits.
The effect on your conversions will be so large that you can skip the rest of this list.
Different popups may have different purposes. The goal can be to generate leads, get reviews, increase sales, and more. Regardless of your conversion goal, you need to choose the right popup for your website. In this way, you can easily increase your conversion rate.
The popup will work only if it is essential to your audience. Without it, people will ignore them.
2. Create urgency
The next effective digital marketing strategy is to make your website relevant. By doing this, you can incite FOMO (fear of missing out) in your audience. Most people respond to FOMO, a psychological phenomenon that begins with the idea that others are taking part in something you are not part of. It wants to take many people before the opportunity ends.
Some strong words that trigger urgency are “limited offer,” “last time,” “act now,” etc. When your visitors see these words, they react to them because it signals them to act.
Therefore, if you are running a sale, it can be useful to show how many items are left in stock (for example, the “last five remainings”). In this way, your audience will feel an urgent need to take action as they want to take advantage of the sale before the stock runs out.
But again, it is essential to note that this method usually only works when your product or service is valuable, helpful, or essential.
3. The design calls for killer action
Your call to action (CTA) is the essential part of your marketing strategy. CTA is a word or phrase designed primarily as a button to entice users to perform a specific action.
Using the right call to action, you can easily convince users to respond to your conversion goal. Adding them can confuse and annoy your users because they will not know what to do next.
The CTA is essentially a way to tell your users what to do next to get what you have to offer. But it is essential to know that not all calls to action are converting. So make sure you know how to make them for the best results.
The best CTAs will always use action words. This will help your users know what action to take—also, the design of the button matters. You have to make fair use of the white space to erect the button. Use a color that contrasts with the color of the entire site to make the buttons stand out.
Also, make sure that your button is mobile-optimized. Do not overdo it with size. Focus on it and make it big enough to click.
4. Has a strong social media presence.
Social media marketing plays an essential role in the success of your digital marketing strategy. When you have a strong social media presence, you are more likely to pay attention to. This will increase your audience’s familiarity with the brand.
More familiar means better brand awareness, which will again increase confidence in the brand. When people start trusting you, they will not feel like buying from you. Therefore, a robust social presence is significant for an effective marketing campaign.
Each marketer uses digital marketing to build awareness, expand its email list, increase sales, and boost their overall conversion goal. But not everyone sees quick results from their campaign. The suggestions above will help increase your digital marketing conversion rates faster and more effectively. Once your marketing campaign is successful, it is challenging to generate profitable income from your business.
5. Remove unnecessary form fields.
Have you ever intended to fill an online form that intimidates you from too many essential fields?
This is best way to reduce your conversion rate. Remove all unnecessary form fields, except the ones that are necessary to achieve your goal. For each form field we extracted, the number of registrations increased by approximately 10%.
Obviously, you can go very far.
If your sales team doesn’t need to get all the information about your prospects, your signups may be too high, but your completion rate will be nonsense. Therefore find the right balance between obtaining critical lead information and keeping it to a minimum. Just make sure that each area is important. If not, remove it.