The e-commerce industry is expected to grow faster than before, and when it comes to eCommerce Marketing, There are many other ways to promote your business. One is through Instagram video marketing! Instagram is a very well-known video and image-sharing application used by millions of people worldwide. It provides the right platform for marketers to reach their target audience.
What is Instagram Video Marketing?
But what is Instagram video marketing? It is about creating video content to bring forth both sales and engagement through the social platform. With various features, you can create a highly creative video that is sure to grab the audience’s attention. On Instagram, there’s a good chance that your video marketing efforts will be successful.
Types of Instagram videos
Now let’s discuss the types of Instagram videos that will help you promote your eCommerce store.
# 1. Instagram Video In-Feed
These are the videos that will appear in your feed. These are similar to in-feed videos that you find on other social media platforms such as Twitter and Facebook. Such videos are ranked on a commission basis. People can comment and like on the video and can save also.
Now you may be wondering how such videos work. Well, the 1st thing you need to remember is that videos can be up to 60 seconds long. This video will play automatically without sound. If a user has turned off this feature, a thumbnail is displayed with the play button. You have the option to share a single video or create a carousel post that can contain up to 10 videos or pictures.
Follow these quick steps to get the best results from your video using this method
- Use attractive thumbnails
- Keep video short
- Label products
- Use caption
All types of content work well in posts within the feed, especially for all of the above video types.
When using video marketing in feeds, keep in mind that whenever you can share promotional product videos, the most significant emphasis should be on general relationship building whenever possible. People are already receiving high-quality images in your email; This is an opportunity to show content behind the scenes to help customers get to know you, which significantly increases your relationship and brand loyalty. If you have not already done so, you can also increase your chances of buying.
Although you cannot tag products currently in image posts such as videos, they are currently testing the ability to tag individuals in video content to follow products. In this case, use Instagram organic video to increase conversions on the platform.
Whatever it is, make sure you share as much branding content as possible, even if it includes promotional material.
2. “Instagram Video Stories
This feature is popular among Instagram users. It is reported that around 500 million people post stories on the platform every day. And you’d be surprised to know that about a third of published stories are created by businesses. To create Instagram video stories, make sure it is 15 seconds long. But here’s the thing. You can create multiple stories and send them as one.
Furthermore, the number of shared stories is not limited. Keep in mind that these stories only remain in your account for 24 hours before disappearing. You will be able to save these videos and display them as highlights on your profile.
Here are some common tips to help you get better results from your videos.
- Add links
- Create hashtags
- Use stickers
3. Instagram Video Advertising
While in-stream videos can work great, if you want quick results, Instagram video advertising is the way to go. If you do this right, you are expected to get more clicks and conversions. There are two ways to run Instagram video ads, i.e., story ads and in-feed video ads. While choosing this method, ensure that the video ads in the feed you create are less than 60 seconds long and the story ads are less than 15 seconds long. In-stream video ads have a resolution of 1: 1, while story ads have a resolution of 9:16.
To get the best results from your video ads while using this method, follow the suggestions below.
- Use less than 20% text in the thumbnail
- Keep your video as short as possible
- Use simple language to understand all
- Optimize both channel and video for mobile
Create Compelling Content
It works by sharing photos of your products on Instagram and sending people to the product page. This is why many brands do this. To make an even stronger impression, you will also have to share pictures of attractive content on Instagram.
80% of the photos shared on Instagram should be helpful and engaging content. Content helps build relationships and gain the trust of your followers. Therefore, when you later share photos of products, it has more impact.
Engaging content can be a quote image, a joke, an excellent picture of your life, a photo of your employees, a user-made photo, and more. You can also share videos.
Live Instagram Video
With Instagram Live, you can stream live videos to your followers. This is a great way to communicate in real-time with your audience to deepen customer relationships.
Same as Instagram Stories, Instagram live videos are often spontaneous and unsolicited. As a result, most viewers do not expect Instagram live videos to be as professional or polished as feed videos. Instead, it is about real connection and authenticity.
- Length: Live video on Instagram can be up to 60 minutes long
- Orientation: Vertical
- Screen ratio: 9:16
- Dimension: 1080 x 1920 pixels
IGTV Video
IGTV 2018 has a relatively new Instagram video format to meet the growing needs of video content. IGTV service can be accessed from the Instagram app or a dedicated IGTV app.
IGTV is still in the initial stage of widespread use, but IGTV will likely continue to grow even more, and more and more Instagram users start using the medium.
Share some fun
Many Instagram users simply scroll through their feeds, longing for fun. So, entertain them!
For everyone, fun Instagram videos provide the perfect opportunity to showcase the brand’s personality. This, in turn, helps you to strengthens your relationship with your followers.
If you actually make your followers laugh, you are more likely to be exposed to Instagram videos. They may like it, share it with a friend, or comment – all of which help improve our situation with the Instagram algorithm.
Nor should it be a blockbuster effect or production quality. For example, watch this video from clothing brand Chubbies, which perfectly reflects their fun, vibrant brand personality.
Tell a story
Stories are an effective way to connect with people. We learn stories, stories, and stories from an early age – which makes us human.
Noted copywriter and salesman Gary Halbert once said, “Do you know what is the most missing material in a sales message?” This sales message does not tell an interesting story. Storytelling is a good story an essential part of a marketing campaign. “
Advertise Your Existing Products
Create Instagram videos to promote existing products that can be incredibly effective.
There are many other different ways of doing this. You can get technology and show the ins and outs of the best features of your product. You can show that your products are used worldwide. You can also share customer opinions or recommendations about a specific product.
Launch and Promote new products
Instagram is a perfect place to promote new product launches. You can use Instagram Stories to share favorites of future products or lines. You can create mini trailers that showcase the benefits and features of your product. You can then launch the product on Instagram Live to calm your mood and interest.
Ask a question
Instagram videos are also great for gathering feedback from your followers while promoting your products. You can use dedicated Instagram Stories Polls or question stickers to interact with your Instagram videos.
Brand video
These usually focus on brand awareness and brand storytelling. They are also designed to be shown to a cold audience and often include a unique sales proposition (USP) and refer to the features of the product or service that make it unique or valuable. Yet, it is more about an introduction than a hard sell.