The changing times have introduced various products of technology into businesses. Different aspects of businesses evolve day-to-day with changing customer needs and market demands, so these tools have proven to be essential to remain in this highly competitive market.
Podcasting has gained a lot of popularity over the years. Podcasts are a collection of digital audio files that can be downloaded from the Internet. After uploading digital files, the user can subscribe to the podcast to listen them.
Businesses today are using podcasts to improve their prospects. It is a useful marketing tool. Podcasts have become the new radio for mobile devices. The increased use of mobile phones has led to explosive growth in podcasting. Let’s see at what your business can benefit from podcasting.
Podcasting has been around ten years and has always been viewed by the media as a small community of fans with less market value. However, this has changed in the last three years as podcasts have become commonplace with the rise of smartphone apps and being profitable using advertisements. The real question is, can it help your business and add value to your overall content marketing plan?
Do I have a content marketing strategy to plan the show?
Anyone can do a webinar once, but to make the most of it, you need a plan that shows the company’s strategic initiatives, such as the release of a product, the theme of the conference, or the market. Many shows fail to backtrack because no one has done a great job mapping the strategy and linking the theme.
It is a strategic effort that many are missing. It’s not that “hey, [the smart guy] is here on the show.” It is a strategic planning path towards a goal that you will have to stick to.
Do I have the resources to compile this show?
It takes longer than a zoom room and a webcam to create a show that can compete and attract attention. You don’t have to set up a studio. Still, if you provide a high-quality microphone, a stable conferencing platform, and a convenient setup, you get a more polished product, increasing your reliability.
Also, you need dedication and discipline. You need to take time to make this effort, not just between it and other priorities. Putting together a series that people subscribe to on YouTube or share with their friends is a tough job, but you have to do it.
When this other work comes in, you should be able to take some more time for it. Commitment to building regular content is required and should be a priority.
Can I bring quality guests?
The conversation on your webinar will be as good as that of your guests. Use the same rules for selecting guests for a face-to-face panel discussion.
You don’t need a list of hundreds of people, just people authentically. Your salespeople, in-house experts, and successful customers are also excellent guests.
It holds you as an authority
Podcasting has the most significant impact on most businesses based on its reputation for their business. By posting content about the company’s style, podcast content makes the speakers an expert. By building the power of authority, what it says, sells and shares will be seen as a fact and made very reliable for the listener. It also sparks interest, and if you mention something on your blog, the listener can open an app and search for the item in real-time while listening. Encouraging action (a book to read, a guide to download, or an email they can subscribe to) is an important consideration that can increase your profitability.
Human to Hunan relationship
Marketing expert and bestselling author Brian Kramer coined the term # H2H (from human to human) to complement the general concepts of “B2B” and “B2C”. Social media has increased the desire for human relations between businesses and potential consumers. Podcasting has a highly intimate experience as many people listen with headphones and have someone within their head. Because businesses employ thousands of people to develop their social channels, podcasts are a great way to connect with the world in a very familiar and secure way.
Podcasts are also low-budget and effective media: A good part of podcasts is that they require very little technical skill, money, or time to set up. Using only laptops and cheap microphones, a business can arguably create more shareable content (even with attached transcripts) that can lead to sales and brand awareness at a much lower cost. Compared to YouTube, podcasting requires much less effort, time, and money. YouTube has a similar time frame for filming as it is for podcasts. Simultaneously, the tools required by YouTube, including cameras, lights, microphones, editing software, are much more expensive and cost more time to create content.
Media is the future of content marketing
Audio and visual media have never been so popular. The increase in the number of smartphones and their use over millennia will increase the time, advertising money, and effort that companies put into more complex forms of content in their campaigns.
While a written blog is still a firm power and will be so for some time, many millennials will spend more time reading a longer blog post than watching a video or listening to an audio podcast. If the 18–30-year-old market is the one that is trying to capture your business, then you may be currently popular, increasing both awareness and sales of your business. The right media is the key to delivering your content as efficiently as possible.
Podcasts attract new audiences and improve SEO. Advertising is also a future source of income.
Podcasts may not cover extended, prevalent audio versions of such long-running blog posts. Instead, podcasts need to be fast, informative, and fun for B2B companies to maximize key generation opportunities. . This content needs to be found in major search engines. Viewers can listen and learn from any device with an Internet connection.
SEO Improvement
Link sharing is clearly an important aspect of improving access. Adding a podcast to a blog post can encourage other bloggers to embed the podcast in their blog post and bring it back to you. This will help new followers discover your business and download podcasts to your phone or device. Adding the right keywords to your blog post can attract new audiences searching for a particular topic and is a straightforward way to create new customers you may never know in traditional community areas.
Advertising opportunities abound
This blog post was primarily about how podcasts can add new forms of content marketing to your business. Advertisers also fund podcasts now, so it should be considered in the future if you want to create podcasts that can make money on their own and become a new source of revenue. Also, if you want to promote your business, then paying for a popular podcast is another way to promote your product so that your name can reach many people.
Increases Traffic generation
Using podcasts can make it easier to reach new audiences in your business. Podcasts can help you get to know a wider audience. Listener’s usually signed up for the series and listen regularly. As long as the audio series continues, your audience remains likely to listen.
Your audience can also recommend podcasts to others interested in them, which can significantly increase their reach. This can lead to rapid traffic growth.
Podcasts Are Very Attractive
We are not unknown due to information overload. Because the Internet is filled with great written content, audio information that attempts to engage customers can be a welcome entertainment in monotony. Furthermore, it leaves enough room for the speaker to communicate the message in an interactive way, which the written content cannot provide.
A survey of 300,000 podcast listeners found that 63 percent of respondents bought what the host promoted. This indicates that podcasts can be used to engage audiences and positively influence their purchasing decisions.
Improves Public Speaking Skills
Regular posting of podcasts can help build trust during public speaking. As a result, they will not face any problem in attending public speeches. As you speak, you will begin to create a natural, light flow. You get lots of public speaking opportunities that can help in your business.
Most businesses have started expanding podcasts in their marketing strategies. The time has come to implement these to develop your business.