More than 75 percent of Quora’s traffic comes from search engines like google, bing. It means that Quora ranks exceptionally well on Google, Bing, etc. Even more importantly, if your answers rank higher than other Quora writers, your business gets a huge boost in brand exposure.
As a content creator, digital marketer, or expert in your field, one of the easiest things is to share your knowledge and expertise. But sitting on a computer screen in your office is usually not the best way to inspire your creativity and generate excellent content that you will have customers lining up to buy.
Increasing brand awareness is a time-consuming task that requires effort and an internal drive. And as a marketer, you need to know the most effective, fast, and cost-effective ways to do it. This is why you must have heard about Quora Marketing.
So what is this Quora? Quora is the most comprehensive Q&A platform with more than 190 million monthly active users.
It is the power of Quora marketing! Quora entered the social market about eight years ago. This question-and-answer platform allows users to ask and answer questions related to any topic or industry. Today, Quora has approximately 200 million active monthly users. This blog will discuss how you can use Quora marketing for business.
1. Write a Compelling Bio
After you create your Quora profile, the first thing you need to do is fill in your bio. In addition to your name, make sure that you include your job title. As Quora states in one of their prompts, credentials add credibility to your content.
2. Follow People and Add Contacts
When you create your quora account, you will be asked to confirm your email or other social media accounts. When you do this, Quora is eligible to access your friends, contacts, or followers on that same account.
If any of them are on Quora platform, you will be asked if you want to follow their Quora activity. Following people on Quora put their Quora activity on your feed just like Twitter and Facebook. You will see the questions they answer, their questions, and any answers from other people they vote for.
3. Educate People About Your Product
If someone is asking directly about your services or tools, don’t miss that opportunity. Provide full support to potential customers and share relevant links when necessary.
4. Build a Quora Page for Your Business
Quora organizes its website around various topics. Topics are discussed around various keywords, and when you start searching on Quora, you’ll automatically see an invitation to check out these topics.
In many cases, these keywords can also be your brand name. Like Wikipedia, all pages can be created and edited by any member of the platform. It means that if you start writing with your brand name and don’t have a company yet, Quora would suggest that you create a topic around it. The easiest way to do this is to add your company to your profile by checking the about page.
After you create your company page, click on the link to customize it. You can add your company logo and description and remember that other Quora users can edit your company page, so keep an eye on it.
5. Focus On Increasing Your Followers
Follow people with similar interests as you go so they can find you. Establish the credibility of your profile by providing quality content and quick answers.
6. Build Partnerships
Quora is a great place to build partnerships, find service providers, hire employees. As a fiery community, people communicate more openly. It is easy to study one’s behavior, habits, and outlook of life through their existing answers.
Some users use Quora as a read-only source. If they have followed you and you know them personally, then it can happen. They may decide to start answering soon.
In addition, when you sign up, you can connect your social media accounts and follow people in your Facebook / Twitter circle. It is one of the most common ways to get a new user who signs up to a hundred followers for a start.
7. Gain Expertise in Your Field
Customers want to shop with merchants they trust. Who is better to trust than a small business owner who can answer questions with confidence, insight, and depth?
Quora is a great place to set up your experience. Discover topics related to your industry and show your passion on Quora’s messaging boards. This is an excellent opportunity to share information from your website. Research shows that up to 323% of people follow visual instructions compared to written ones.
8. Drive Traffic to Your Site
When you answer questions on the Quora platform, you can include links to your sources and other relevant content.
If users find his answer helpful and are interested in using the exact methods you recommend, there’s a chance they click. It works!
9. Be Active Consistently to Build Your Following
After setting up your account, go to Quora and check the contents. Read through the various questions and answers, follow those who participate in the discussion, and upvote your updates.
Your upvote appears on your public Quora profile, so it’s an excellent way to show some relevant activity there, even if your account is relatively new. Your following and upvotes appear in users’ Quora notifications. So you have a higher chance of getting followed back.
10. Try to Get More Upvotes on Quora
Generally, you should answer the questions as soon as possible after they are posted. The question will be fresh in the questioner’s mind, and they will be more likely to upvote your answer or engage you.
Going there first also means that you don’t have to compete against other answers – you certainly don’t want to repeat someone else’s ideas.
Also, if the same number of answers rise to the same number of questions, the older answers tend to stay closer to the top, meaning fresh eyes and more readers!
So, we already know the meaning of Quora and how this social platform can help with your marketing strategy.
We all know that Facebook and Twitter are great for connecting with your audience and spreading the word about your company, but don’t neglect other powerful platforms such as Quora.
So what are you waiting for? Be curious and get answering! If you need any further help with Quora Marketing, write to us. Our quora marketing experts will give you a free consultation about your doubts and queries. Call now!