Most online retailers believe that the biggest obstacle to listing their products on Google is search engine optimization of their site, and to some extent, they are right. However, most people overlook that organic SEO is excellent for increasing a site’s ranking, but it is not necessary that your products are on top of the search results. Can you imagine the number of people searching for products on Google, and imagine how many results they get in a search? If your products are shown at the very top of these search results – wouldn’t this lead to a large increase in traffic to your site and, therefore, more sales?
We’re betting – and vice versa, that what most people think, PPC (pay-per-click) e-commerce consulting is not just for large organizations; It also works for small businesses. However, you need the right experience to make the most of any paid search campaign, and Zytal’s Pay Per Click e-commerce services will help you.
We have been providing e-commerce PPC services to our customers for several years. Our trained team of e-commerce PPC managers will work hard to deliver targeted traffic to your site in a cost-effective manner.
What is Ecommerce PPC?
Pay per click (PPC) is an advertising method where you pay for every click received on your ads. Once your PPC ad is published, it appears at the top of the search results pages above the organic listings. Many businesses like to use this approach because it puts their website at the top of the search engine’s attention. Most consumers click on only the first handful of websites, so the higher your business, the better your results.
But how does it actually work?
Platforms such as Google Advertising sell ad space through auctions, and those with the best overall bids get that space. But it is not just how much money you are willing to pay, your ads are also ranked and comparative based on quality metrics. The quality score considers various factors, such as the ad’s relevance for each keyword and the quality of the ad content. This will together determine your cost per click (CPC) as well as the ranking of your PPC ad. While this may sound a little daunting, it actually makes it easier for small businesses to rank big ones. Your e-commerce company will have a more level playing field, which will give you an opportunity to rank higher and attract more customers.
Types of PPC Advertising
Search ads
This type of PPC advertising is simple and straightforward. Search ads will appear on search engine result pages, often at the top of the page. Business owners prefer these ads because they appear in organic search results and can produce results quickly. They can be customized to include any relevant information about your products, and you can also demonstrate features that can give you an edge over your competitors.
Display advertising
Display advertisements, often used as a retargeting method, can be seen on web pages’ edges. They use text and visuals to draw attention to the advertised product. You may recognize them as banner ads, but they come in other shapes and sizes. Like other types of PPC advertisements, they are great at grabbing the attention of Internet users.
Google Shopping Advertising
When you or another consumer is researching a product, you often see the listing at the top of the results page that displays the product’s image, price, and the company selling it. These are called Google Shopping Ads and are really useful for quick comparisons. Top-ranking ads not only generate more traffic but if your product sells for a lower price or better quality than your competitors, it can drive even more customers to your site.
Benefits of PPC Ecommerce for Your Brand
Expand Brand Reach
The main advantage of PPC in eCommerce is the ability to reach the buyers you are selling for. Ecommerce PPC ads are not like other digital advertisements, where you pay to display your ad on someone’s news feed, magazine, or TV screen. You just pay for your products that are seen by people who like you.
Leads To High Quality
Ecommerce PPC ads allow your products to rank above all other regular Google search results. 75% of users never scroll through the first page of Google, 64% of people click on sponsored paid advertisements before going to regular search results. Because of this, PPC ads will bring a lot of traffic to your site. But the benefits do not end there – the traffic you drive has consumers interested in the types of products you sell. When you publish your ads for relevant keywords, you attract many more leads.
Fast Results
One of the most important benefits is the ability of PPC advertisements to produce immediate results. Once your ad is displayed, your target customers will be able to find and interact with them. Attractive and effective advertisements will attract more viewers and turn them into real customers. This approach is excellent if you need a short-term pace.
Why You Need Our Ecommerce PPC Management Services
PPC ads are great to use, but is it better to handle it yourself? It takes a lot of time and energy to run any business type, but e-commerce stores need to check that every aspect of their online presence runs smoothly and efficiently. You want your online visitors to be as comfortable as possible, and you want them to be able to find your products faster. From your online store’s service to the management of social profiles to your products’ handling and packaging for delivery, your hands are probably already busy. Fortunately, our Zytal marketing team can help you.
Our e-commerce PPC specialists generate consistent quality traffic through your shopping campaigns while focusing on your business parts that you need the most. Ecommerce PPC management helps you improve what you need most with your advertising – better results and extra time for your business.
You can target your customer with various e-commerce PPC advertisements. There is not a single ad that works best, but rather e-commerce PPC ads perform best when working with text ads, shopping ads, and display ads. Science is to determine the strategy in which these three ad networks perform best. Luckily, our eCommerce PPC management team is well versed in creating profitable classified ads for companies like yours.
With eCommerce PPC management services on your behalf, you can turn your online customer browsing experience into a real online purchase. Our PPC experts at Zytal PPC marketing in India will help you with this. We will help you attract customers who are ready to shop. Our team can help you optimize your ads for maximum visibility, traffic, and conversions.
Essential Tips To Success For eCommerce Pay Per Click
Begin the game to Optimize
Continuous optimization of your business ads is important so that you never sell fewer items than your competitors. As we continue to optimize your PPC ads’ performance, we will let you know every step with accurate reports and open lines of communication. Our goal is to make your ads relevant and attractive to your target audience.
Transform your own creation
When creating your ads, we implement a multi-tiered keyword strategy that allows us to allocate the best of your budget to high-traffic keywords. This method of creating advertisements increases the number of clicks on purchases of advertisements and goods. We also associate your products with your shopping ads through the Google Merchant Center so that you can ensure that your ads appear accurately with your list.
Management is necessary
Our eCommerce PPC services include managing your advertising. During this management process, we ensure that we improve your CTR at every stage. This process will help your ads remain effective throughout the campaign.
Start studying, buddy!
The golden key to success lies in our research on eCommerce PPC advertising. We take the time to familiarize ourselves with our business, the products you sell, and your target audience. We conduct rigorous ideal research to find out what your ideal customers are looking for and how they are searching. The process involves finding all the best keywords that match your business and e-commerce products and identifying negative keywords that can harm your PPC campaign and cost you unnecessary money.
Why We Are The Best PPC Agency In The USA
Industrial Experience
The difference between good eCommerce PPC management and excellent eCommerce PPC management is considering all internal and external factors. We have a long history of working with e-commerce companies, so we have knowledge within and outside the industry about how consumer changes, product creation, competitors, and more can affect your advertising’s success. Our industry expertise helps you stay ahead of your competitors.
Specialization
We have dedicated advertising professionals and account managers with e-commerce PPC management experience that will create, track and optimize your ads based on your ultimate goal: profit.
Golden chance to grab the full service
As a full-service digital marketing company, we offer you to display search ads, shopping ads, or remarketing ads. We also include all additional channels needed to increase the success of your e-commerce PPC campaign.
Our team comprises eCommerce marketing experts who can help you develop and maintain effective PPC strategies. We can help promote your business, drive traffic to product pages and increase conversion rates while keeping your advertising costs down. If you are ready to increase your eCommerce site sales, contact us today.
Our Best Ecommerce PPC Services In the USA
At Zytal, our PPC e-commerce professionals will provide you the following services:
Strategic bid management
We understand that why CPC (cost-per-click) works is supreme so that you don’t waste your money, and our PPC Ecommerce Services team will guide you through this process and alert you to any mistakes. We will make sure to match your bids to the actual search results and set the maximum PPC for any campaign.
Geo-targeting
Our pay-per-click e-commerce services ensure that your ads (and keywords) are region-specific and that only users in that area see (and click) those ads. It ensures targeted and relevant traffic to your website and also ensures that you make the most of your advertising spend.
Keyword Optimization
We will look at all of your product PPC keywords to find out which people use the most to find your site. We will identify the best keyword variations and segment keywords in ad groups based on relevance. We will ensure that your keywords are focused on delivering high-quality traffic.
Landing page optimization
You can get that click, but remember that it’s only half the battle – the quality of your landing page (the page that a user sees when they click on an ad) to convert traffic to your sales Capacity has a considerable impact. A poorly designed landing page leads to improper conversions, and your ads will be less competitive in search engines based on Quality Score. We will make sure that your landing page matches your site visitors’ needs and ensure that the page’s central message matches the referrer’s message. Zytal’s PPC eCommerce campaign ensures that you have the right length, the right amount of detail, and an exact picture landing page to make the shopping experience easier for the user.
Click fraud prevention
Click fraud is a significant concern for most advertisers, and our paid search advertising team ensures that you never fall into it. Our pay-per-click e-commerce experts can prevent your competitors from clicking on your ads. We will use negative keywords to filter your ads based on search terms. We will also provide you with reports of invalid clicks so that you can determine which clicks you did not pay and help you with the fraud teams to resolve any potential fraud cases.
Quarterly / monthly report
Our eCommerce pay-per-click management team will provide you with meaningful monthly/quarterly PPC reports that focus beyond numbers and show you whether your campaign goals are being met. Our eCommerce PPC management experts will also advise you on how to improve your campaigns to ensure continued success.
Optimize Ad Copy
We understand that not all users visit your site with the same intention and refrain from your ads for related search keywords to avoid showing the same ads to all users. Our eCommerce pay-per-click management team will create and test multiple ads for each group of keywords and discard ads that are not working as expected.
Google search
Our paid search advertising services confirm that we create multiple ads targeting specific products and related keywords. Our eCommerce PPC advertising experienced team will also create product feeds and bid campaigns to provide image-based product listings to ensure high click-through rates and conversions.
Google Shopping (Shopping Advertising)
Research has shown that product ads’ conversion rate is 8–28% higher than for “traditional” ads. Our India-based eCommerce PPC advertising team will create a custom product feed with all the necessary areas to deliver a customized shopping advertising campaign.
Display network
We specialize in contextual and media targeting, and we will also create banner ads for you. Our eCommerce PPC advertising team will also “remarketing” your ads to ensure you follow-up and maximum conversion rates.
Google AdWords / Bing Campaign
We will create multiple campaigns on various search engines/networks to increase the number of impressions and relevant clicks.
At Zytal, we understand that choosing the right provider to meet your eCommerce PPC management needs is not always the most comfortable option. Now, here is the solution that we invite you to get a free consultation on our services so that you can see the quality and excellent service of your PPC e-commerce campaign management team and move forward on long-term relationships first. Contact us today and let our e-commerce PPC campaign management team manage all your pay-per-click campaigns!