Every minute, 500 hours of video content are uploaded to YouTube. You must have counted yourself with so much competition and accepted that getting enough YouTube subscribers is not worth the effort.
Video plays a vital role in driving consumers’ purchase decisions: 79% of consumers say they would be willing to spend more money on a product when watching a social media influencer’s video about it. The video is found, so using your YouTube channel may be the right choice for you. At the same time, you may face some challenges in converting your subscribers into customers.
Wondering how to convert your YouTube subscribers into paying subscribers? For those YouTubers who are looking for monetization, this is a common question. To do this well, you need a strategy. One that helps you set expectations with your audience that you can offer more value than your free content through online courses.
When you create a profile for your business on social media like YouTube, there are a lot of factors that you should count on. Creating the right strategy to battle for every 1000 YouTube subscribers will also have to be combined with prospects to see how many of them will become your subscribers. This number is difficult to predict correctly, but fortunately, there are ways to increase your chances in that area. Luckily, you have found this article, which will explain how to turn your YouTube subscribers into real buyers.
1. Use Power Playlists
“Power playlists” are like regular playlists but are better. You see, most playlists are organized by topic.
But power playlists are different. Power playlists are organized by results rather than topics, making people more likely to see your playlist … and subscribe.
2. Use Video Content to Position a Purchase
Not everyone who click on the subscribe button to your YouTube channel will need to be nurtured traditionally with lead magnets and email marketing. Some of them will be ready to shop immediately.
To buy these people, you have to make different types of videos. Here are some that may work for you.
An indirect way to sell your product is to share case studies. Create a video case study showing how a customer saw better results after using your product. Then share the product link at the end of the video and/or in the description urge viewers to sign up or buy.
3. Create Customers’ Testimonial Videos
People trust other people: 89% of consumers say the most effective type of content is customer testimonials. Make the most of that fact by regularly producing customer-testimonial videos and sharing them with your YouTube subscribers.
Having your customer or customers present for you gives more credibility to your brand. It shows evidence to potential customers that the people who chose your brand were able to benefit from their decision. When your customers watch testimonial videos, they trust your brand more and get closer to purchasing.
In other words, customer testimonial videos are a way to show social proof through YouTube.
4. Pay Attention to Building Your Brand
As a YouTuber, if you want to be successful, you need to be intentional about cultivating your brand and touch everything you create. Between your video and your style of editing, having a harmonious brand story in your marketing will help establish credibility and increase the likelihood of your YouTube channel.
5. Upload Consistently
Social media users prefer the regular presence of new content. Having a tight schedule gives you a more robust online presence, more views, and likes, so your rankings are higher. The ultimate goal is to produce content two or three times a week, but a video per week is also a good option if you do not have much time and resources.
6. Promote Relevant Videos at the End of Your Videos
The more people watch your videos, the more likely they are to subscribe.
The question is: How do you get people to watch 2, 5, or even 10 of your videos? The answer is – by promoting another video on your end screen.
Here’s how you can do this: First, fix 10 seconds at the end of your video, especially for your end screen. Use YouTube’s end screen editor to add a link to a related video. That’s it! If you have created a lead magnet, place a link element in the end screen that takes the viewer to the lead magnet.
7. Collect and Use User-Generated Content For Promotion
With influencers, who can also push users to your website, you can encourage your customers to buy your products as you publish genuine feedback for your buyers. For example, you can offer your customers to share their feedback with photos and videos to get discounts on the next purchase, or special offers from your affiliates, and so on. You can make it a competition or show your creativity to users. The goal here is to uncover as much real “non-promotional” content as possible so that your potential customers can dynamically see your product.
8. Propose Exclusive Offers
One of the ways that people visit your site for shopping is to give them a specific reason for doing so. Bribe your customers with a unique promo code that offers a good discount. Make it limited, so the buying process is fast. Of course, some people will ignore this opportunity, but many people will be happy to use your discount; your strategy in promotion was aimed at the right target audience.
9. Think Creative
Today’s competition imposes the need for more efforts in promotion than displaying your products. To convert the audience and inspire them to subscribe, you should offer them something original. First of all, you should widen your subject range. Take your followers behind the scenes, or go for unusual and artistic ideas in your content. Your goal here is to get your audience’s attention and make them want to keep an eye on your video. People love high-quality, educated, funny, and original content, so there is a lot of potential for you here.
You cannot sell products directly on YouTube. So you need to push your customers to visit your site and buy something. In other words, you have to get traffic from YouTube to the website with the possibility of buying your products.
If you want to really convert your YouTube subscribers into buying customers, you can always call us. Our YouTube marketing experts will contact you to clear your doubts and queries through a free consultation call. Call Now!