The popularity of content marketing is growing rapidly. There are over 500 million blogs on the Internet (1.4 billion websites, but only half a billion are identified as blogs).
So should we give up? Well, if you do not use content marketing, you will not only lose a lot of potential customers, but you will also be absorbed by competitors who know how to use them effectively.
While the days of “content factories” are long gone, content marketing has other, far more practical uses. Content marketing is one of the most Effective strategy to increase conversions.
In this post, We have provided 25 useful and actionable tips to help you not only get out of marketing your content but take your performance to the next level.
1) Check for grammatical errors
If you can’t spell (especially when checking the spelling on all platforms from Word and Google to WordPress), you not only make potential customers look stupid, but you can see your ranking. Google wants to give reliable results, and nothing makes you official than spelling and grammatical errors in your content.
But what if you are not a writer? Try a content writing service like EssayGeeks. If you’re a decent writer, but you need help improving, set up Grammarly, a tool that helps you with everything from email to blog writing.
2) Write relevant and useful content
To become a great marketer and business owner, you must first understand your customer. You should know your client’s obstacles, queries and pain points so you can answer them using your content.
And to create content about your customer’s pain point, make sure your content is relevant. Are you giving the specific steps and tools that your audience needs?
3) Developing content marketing goals
CoSchedule study shows that 26% of marketers do not even have a marketing goal. Only half of those who do so can achieve their goal.
4) Provide Free Stuff Through Your Content
Do you know what most consumers of today want? They want to hear the word “free.” They want to hear the word “free-free.” You can think about how many of your friends like to bragging about a great deal they just got. The same situation is with your customers. While most marketers and brands ask for money in return, you can offer free tools and high-quality information to build your brand. Consider giving your valuable content (such as a detailed downloadable guide) for free or creating your accessories.
5) Use content for driving leads into your sales funnel.
From attracting customers with specific pieces of content at the initial stage to making them click on the “Buy” button on the sales page, content is everything.
Start by creating excellent awareness-raising content, be it a video, blog post, or infographic. Ensure that you are enticing the reader to move to the next stage of the funnel (MOFU) in this material.
6. Remember That Longer Content Works Better
high ranking also increases your conversion rate. A study by QuickerProut has found that when A / B test landing pages, longer landing pages perform better and have more leads.
So why does longer content perform better? Most often, a blog post is approximately 2,500 words long:
- Draw attention and provide more relevant information
- Add more keywords and optimize your SEO
- Increase the authority of the site on which it is published
7) Understand your target audience (and buyer personality)
Any marketing campaign, be it content marketing, social marketing, or search engine marketing, should target a specific target audience. Make sure you understand whom you are creating content for.
Lack of understanding of your ideal target buyer is a grave mistake that will result in wasting too much energy, time, and money.
8) Get official link with guest posts
Guest posts are a great way to introduce more people to your brand. I think about him. If your friend harry introduces you to his friend Sally, you will not be a stranger to him. She will likely make many optimistic assumptions about the fact that you are Bill’s friend.
Guest posting works similarly. You can connect with the new lead blogging network and can easily promote your brand. If your friend have a strong and loyal following, then you should get an outstanding ROI. It is a straightforward and inexpensive way to attract many verified visitors to your site.
9) Optimize Your title tags
David Ogilvy once said:
“On average, five times more people read the title than copy the body. When you wrote the title, you spent eighty cents of your dollar. “
But if you never got anyone to get in the headlines before posting, then it doesn’t matter how good your content is. CTR is a direct ranking factor. If Google notices that people are not following your link, you will see a drop in your ranking. Keep in mind that you should optimize in front of the search engine with user intent. While it’s okay to include your main keyword in the title, don’t exhaust it with optimization.
10) Provide unique content in your mailing list
With an ROI of 4,400%, email is still one of the most potent marketing channels you should use because people on your mailing list are already fans of you.
If you are not already giving unique content to your followers, you miss many opportunities. People like to feel special, and they are more likely to subscribe to your email notifications when you tell them that only they (subscribers) will get the “best of the best” information.
If you want to take it to another level, try segmenting your emails. A study by the Campaign Institute found that segmented campaigns increased revenue by 760%.
11) Make social sharing easy on your blog
Add visually appealing (and prominently displayed) social media post buttons to your website pages and blog posts. Use a simple one-click share button because no one will use it if it is time-consuming or difficult.
Another notion is that when your readers finish your article, create a CTA (call to action) that asks them for sharing your content on social media.
12) Use an influencer for a better presentation of your product
Another option is to pay to an influencer to promote your content to your audience. Make sure you do the proper research before making a purchase. Analyze the audience, engagement, and influencer credibility. These are all elements that differentiate between good and inadequate investment in influencer marketing.
Remember, this is a relationship, and like any other relationship, influencer marketing should be two-sided. If your brand is the only beneficiary, it will not work for you. Eventually, you will find that no one wants to cooperate with you.
13) Focus on keyword research
Keyword research is a crucial element of content writing. The higher you rank for specific keywords, the higher will be your search engine ranking. This is the most common mistakes marketers make: they ignore the keyword research process. It is not that they do not work on it; it is just that they do not find the best possible keyword combination for their purpose.
Choosing the right keywords can attract the right audience, turning your content marketing strategy into massive success by driving new customers for your business.
14) Use data to optimize your content
Data collection is enormous today. Every company tries to attract potential customers. Mostly your name, email address, phone number, gender, favorite food, high school locker combination, and so on to create your own details (called buyer’s personality) and to deliver the best products, services, or advertisements to your audience.
It will increase your sales because you cannot sell the product to everyone on the web; You can target specific people with specific offers, which will increase your chances of selling. And you should do the same with your content: use the information that your target audience has shared with you to better understand needs and concerns.
15) Use simple language
Exceptional material is never difficult. Most people are not happy with the textbook, but they enjoy talking to a friend. Write in a conversational tone, not in a uniform manner.
It is an excellent opportunity to leverage your brand by creating a unique voice. If you are a fun startup, you can “chat” with your readers and use common jargon. If you are an accounting firm, you should look professional, but you can make the subject more harmonious with compelling examples and easily understood language.
16) Use 80/20 rule to optimize your content marketing
Are you familiar with the Pareto Principle? Simply put, it says that 80% of the effects come from 20% of the causes.
When it comes to content marketing, you need to find out that 20% of the content you create is responsible for 80% of your overall results. Remember, you can use this to test different media, test blog post formats, and even test subject groups. Once you know what 20% is, focus more and more resources on it. Then 80% of your work should promote this 10x content.
17) Track your competitors
You should track the actions of your competitors and learn from their success. It will help you stay on top of industry trends and understand why some content is more successful.
Follow your competitors and review their strategy, you might also get some ideas. Follow their actions and strategies and use their methods to adjust and improve your brand content. Consider what readers like – you can do this by keeping an eye on company newspapers, social media posts, and competitor blogs.
18) Be clear in your messages
Long and misleading content can be challenging to understand and digest. If your messages are unclear, your audience will ignore them. Be concise and transparent in your messages, and invest time and effort into developing relevant content that your audience will love.
Do not offer multiple concepts and ideas at the same time. Explore what types of content and topics resonate with your target audience. Then prepare relevant content for these readers and make your messages clear to them to take action.
19) Revise and Improve old content
Improvising old content is a great way to improve your search engine ranking. Additionally, updating can reduce content writing costs. But you need to make sure that the revised content still resonates with the voice of your brand. If you find an old entry that does not match your company’s current status, it is best to remove it.
You can use an app for example BuzzSumo to identify content that performs well on social media. If popular content is out of date, change its purpose. You can read an in-depth review of BuzzSumo and other social media monitoring and marketing tools on the official B2B software directory.
20) Plan For Long Term Plan
No blog can succeed overnight. Content creation and blogging take a lot of time and effort from writers, SEO, and marketers. Once you start posting content, let it breathe for a while before you start evaluating the results.
21) Improving Your Content Delivery Strategy
Once the content is published online, You should have an effective distribution strategy to increase the content’s visibility. LinkedIn, Facebook, Twitter, Instagram, and WhatsApp are considered effective channels to attract consumer attention. However, to provide comprehensive content coverage, posting content with a hashtag relevant to the topic is mandatory. The next step after publication is to analyze various aspects of social media metrics such as unique visitors, views, likes, and engagement rates.
22) Focus on your brand voice
After all, you are using content marketing to increase your brand value to the next level. your content should reflect your brand. When creating content, you should consider the factors that create a bond between your brand and customers.
23) Personalize your content for your audience
Creating content that helps your audience and resonates with your target audience is one of the essential stages in determining your content marketing campaigns’ success. As such, it is necessary to know your customer when creating content in any form.
Before you create content, you must study your audience and carefully analyze their interests, the problems they face, where they spend their time online, and most importantly, they need to take action. What will inspire
24) Set a digital marketing goal for everyone in the content
For each content you create, evaluate the topic, and see how it fits with each goal of your organization. It will also help you to select the right key performance indicator (KPI) to track and measure. For example, if lead generation is your main organizational goal, your content goal should be to capture customer attention at various purchase stages. In this case, the content type may include e-book creation, white paper, or case studies. If sales are one of your organization’s top goals, it is important that the material you choose carries the sales arrow. Good content that drives the sales needle not only informs but it also builds trust.
Let’s say brand awareness is another organizational goal for your company. In this case, your content goal may be to generate referral traffic—possible content types: guest posts or influencer content. For example, working with micro-influencers can help you grow your network and raise awareness of your brand. The topics you choose must align with your organization’s goals to implement an effective content marketing strategy.
Creating and choosing the right topics for your content marketing strategy requires strategic planning. Find out if the content works well and what your audience is most interested in. Remember to document your content marketing strategy and make adjustments as content trends. Choosing the right topics is fundamental to designing and implementing an effective content marketing strategy. If you want help with your content marketing strategy, contact us now.
25) Make a hook that catches their attention
You have three seconds to engage readers after the headline. The first sentence also plays a role in determining if they read the rest of your content. As a result, it should attract the reader’s attention and quickly lead them to your first point.