Any inbound marketer knows that blogging is an essential tool to attract the right visitors to your website. If you have been blogging for some time, you may have started playing with the idea of guest blogging. And if you’re hesitating with that idea, we’re ready to let you know – you should do it.
Definition of Guest blogging
It is also known as “guest blogging.” It is defined as writing content for another company’s website. Guest bloggers usually write for similar blogs within their industry:
- Bring traffic back to your website
- Increase the credibility and awareness of your brand
- Build relationships with your peers in your industry.
- Extend your domain authority with external links for high-authority domains
It always provides mutual benefit for both the guest blogger and the website hosting its blog content. In other words, It is a two-way street.
Why is Guest Blogging Important for Your Online Business?
It provides many benefits to any business. By sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, building relationships with other thought leaders in your field and building your brand in front of a whole new audience Can bring.
Additionally, including such posts on your blog will help you deliver new perspectives and new content to your audience. We are all guilty of falling prey to a rudder and are tired of the same old stuff, so including guest posts is a great way to keep readers engaged, not to mention the promotional incentives that occur when your guest blogger posts on their blog Share your network.
Some blogs, such as OpenView, get their content from other leaders in their industry. Even if you do not have the resources to maintain a strong blogging rhythm, guest bloggers can help deliver fresh content to your readers without your extra time and effort.
How Can You Start Guest Blogging?
Before getting started with guest blogging, make sure you understand what you want to gain from the guest blogging experience. Check out industry blogs from non-competitive companies where you can give readers real information.
A great place to start guest blogging for your partners is Zytal. At Zytal Info Pvt Ltd, we write guest blogs primarily for our partners as part of our joint marketing strategy. We tend to use guest blogging to build relationships with companies we hope to partner with in the future. It is no secret that there is a great deal of spam on the web. Your job is to ensure that you do not post on these blogs or post fraudulent content on your blog.
Focus on finding writers within your niche, within your market, and from a reputable company or experience. You need to agree with what they said in your post and align the message with your people’s interests. If the content does not align with the voice of your business, people, or brand, It can have an immediate and negative impact on your location.
Here are some things to look for before presenting a guest blog or vice versa:
- Do other’s industry and experience complement my own?
- Does this blog or blogger have many followers who actively post comments, share blogs with their networks, and engage with content in other ways?
- Do others have a higher domain authority, which increases my ranking?
- Do others have a Facebook or Twitter account where they regularly share their blog posts?
Note: When searching for blogs to post, do a relevant industry keyword + “guest post,” “write to us,” or something similar. For example, if you want to write about inbound marketing, you can Google:
- Inbound Marketing Guest Post by Zytal
- Inbound Marketing Guest Post Guidelines by Zytal
- Inbound marketing in search of guest posts by Zytal
- Write to us – inbound marketing by Zytal
- Inbound Marketing Guest Post Submission tips by Zytal
It will surely help you find relevant industry blogs interested in the topic you are writing about and are currently accepting guest bloggers’ presentations.
How does guest blogging affect SEO?
Ultimately, developing an SEO-boosting guest blogging strategy comes down to providing genuine, useful, and relevant content to educate readers.
As long as your content is of high quality, guest blogging is a great way to increase your site’s ranking. If other people link to your blog on their websites, Google thinks that your blog’s content is relevant and exciting. When people comment, share, like, or link to your blog, it goes up in Google PageRank, which means that it is possible to appear first when someone searches Google for a similar topic. But Google PageRank is just an algorithm, so it cannot distinguish between dynamic content and spam. So cluttering your guest blog posts with links and keywords will place you higher in the rankings, it probably won’t generate any new, high-quality traffic, and it will certainly establish you as an authority in your area, Will, not do
How to Write high-quality guest blogs?
The key to writing a high-quality guest blog is to think of it as added value for your audience, not advertising! As with any inbound content, your blog should be intended to educate your reader, not promote your product or service. If the topic is relevant to your product or service, there is nothing wrong with including it on your blog. But there is a big difference between selling yourself and delivering actionable, useful information to your readers.
Instead, write guest blogs to establish yourself as an authority in your field, starting your name for a new audience, and building genuine relationships with other bloggers or businesses.
Here are some other quick tips to help improve your guest blogging strategy:
- Include each post with a call to action button that asks readers to leave comments. Remember, the more people comment and share on your blog, the more popular your post will be in an SEO search.
- Write a clear and concise author biography. Although some companies allow you to include links to your website within your blog’s main body, many stop it or change links over time. Your bio, then, is probably the only location of your guest post, which will include a permanent link to your website.
- Try to include at least one of the relevant internal links from previous company blog posts within your guest post. They will appreciate the research you have done, and this little work helps increase your authority and traffic.
- Promote your blog posts on your social media. It is a good gesture that will also generate more traffic for your blog and your business. By now, sharing your content should come naturally, and it’s an excellent way to say “thank you” for publishing your guest posts.
- Use Google Analytics to track the traffic to your posts. It will give you a broader idea of what readers want to hear and see for your business.