When we say that YouTube has a broad and diverse audience, we mean it. Youtube has 1,300,000 active users, and the site receives over 30 million visitors every day. We know that YouTube viewers watch over 3.25 billion hours each month and over 1 billion video views every day. Youtube is one the best platform for inbound marketing strategy.
Well, 11% of YouTube viewers are between 18 and 24 years old, 23% are between the ages of 25 and 34, 26% are between the ages of 35 and 44, 16% peoples are between the ages of 45 and 54, 8% are between 50 and 64 years, 3% are over 65, and 14% are undefined. By analyzing the following data, we know that 8 out of 10 people between the ages of 18 and 49 watch YouTube at least once a month, making a large number of viewers wait for what you have to offer. Youtube marketing has become necessary for businesses. Here are some tips on how you can improve your video performance to increase your sales online. The inbound Youtube Strategy is the marketing approach to attract customers through relevant and helpful. Your Youtube video should acknowledge your audience’s challenges and provide a solution.
Do you want to increase awareness for your business? Build a solid inbound youtube strategy? Add more subscribers to your channel? Increase followers and social shares? It has become important to use inbound marketing techniques for marketing your YouTube channel and videos.
Watermark Your Video
Add your domain name, contact details, or logo to increase your chances of converting video viewers into loyal customers.
Optimize Your Account
To post a video to YouTube, you must create an account. Be sure to use your brand name as a username or relevant keyword term for your video. Update your YouTube profile, write customized text, add links, and use appropriate themes and colors. The first step of the inbound youtube strategy is to attract and turn strangers into subscribers.
Video Resolution
When your presentation includes slides, upload high-resolution videos. It makes video content easy to read.
Video Content
Be original and make interesting videos. Use your existing commercial footage, such as virtual tours, flash presentations, multiple video shoots, and quality images, to create a brilliant theme-oriented montage of your video. Also, add music or voice, and you will have a good presentation.
YouTube Search Results
YouTube acts as a specific search engine concerning the results of lists. The search algorithm checks the title, description, tag, number of views, links, and video rating. Therefore, you should pay attention to the above factors to make sure that you have fully optimized your video, title, description keywords, and tag and get a high ranking not only on YouTube but also on Google. It would help increase your inbound links and social shares to your youtube channel or youtube videos.
Video Length
The most popular YouTube video has an average length of 3 minutes. It means that the ideal duration is between 2 and 4 minutes. Keep in mind that long videos often can be boring for your visitors.
Use captions/subtitles
Having captions/subtitles in your video is very important because you give people who do not have the opportunity to see your language. Subtitling on video has recently made the road easier as YouTube uses experimental speech recognition technology to provide automatic syncing for English transcription.
Double Your Search Traffic With Attractive Custom Video Thumbnails
“The YouTube thumbnail is the cover of the 21st-century book. They have to be visually tangled to grab attention in split seconds. Otherwise, you risk your video collecting dust on your channel shelves. ”
Some quick and easy YouTube marketing tips when it comes to thumbnails are:
- Be consistent with your typography and treatments (large size is easy to read and ensure that the text is adequate for reading on any device).
- Do not write on pictures – try placing them on solid shapes.
- Place your title inside a colored bar and in the center of your thumbnail.
- Set your caption to a smaller size or different weight.
- If you have a series/theme (like a playlist with five parts), use similar images and design elements.
- Set the bright white on dark images.
- Show strong emotion.
- Use bright colors and high contrast images.
- Use fonts and colors that suit your brand.
By following these tips, you can ensure that your YouTube videos are being popular and ranking higher; hence. As a result, your online business will grow faster.