As a B2B business owner, you must understand the importance of generating hot, high-quality leads for your business. Attracting attractive things – and paying them to customers or customers – is what allows your business to grow.
Most of the users are addicted to Facebook and do not want to leave the app once due to its great UX. Business owners want to redirect their prospect from Facebook ads to their website or landing page. It can create a problem for advertisers who are trying to get leads.
Thankfully Facebook has created lead ads to solve that problem! Facebook lead ads allow advertisers to gather information from prospects within the Facebook platform rather than sending it to a landing page. If executed well, lead advertising is a cost-effective and ROI-focused strategy to generate more potential leads.
What is Facebook lead ads?
Facebook lead ads are essentially promotional forms. These forms allow marketers to receive details from customers, offering opportunities to connect, such as newsletter subscriptions, demo requests, or registration forms.
When someone clicks on an ad, a form is presented in front of them that is pre-populated with information on their Facebook profile. The rest things can be completed in a few simple taps.
A key feature about lead ads is that they are optimized for mobile. Facebook’s 88 percent stake key for mobile users – mainly because it typically takes 40 percent longer to complete the form on the desktop.
Another advantage Facebook lead generation advertising offers is that the leads generated can be directly synced with your company’s customer relationship management system or downloaded as a .csv file. It allows marketers to follow up more efficiently, which is essential for closing the deal.
1. Set Up Your Facebook Lead Form
One great thing about Facebook lead ads is that they reduce the amount of friction with your audience. If you send people offsite or on a third-party landing page software you use, it may take 3 to 10 seconds for that page to load. When you create a Facebook lead form, it is a quick experience, and Facebook pre-populates the form with information from that user’s Facebook profile, allowing you to get leads in 5–10 seconds.
2. Use video in your Facebook lead generation campaign
Who is the biggest newly emerging rival on Facebook? TikTok. Actually, YouTube has also taken a hit, but rest assured, Facebook and Instagram are taking TikTok seriously. This is something the younger generation has been craving for: dopamine, light-hearted easy-alcoholic content, rapid change of scenery [remember that we have a shorter average attention span than a goldfish, okay? Goldfish: human = 9 seconds: 8 seconds].
So yes, if you have to choose between a text or an image, always choose an image. If you have a choice between image or video, always go for video.
3. Customise to your needs
You can customize your lead ad to include your specific call-to-action, whether it is signing up for an event, subscribing to your newsletter, downloading your brochure, or something else. You can also customize the questions you ask to ensure getting the information you need.
4. Warn users about the popup form
The Newly created forms do not send users to a new page; They send users in a pre-filled popup form. It can be really annoying and confusing for users who have never seen it before. Give them a thumbs up so that they are not surprised! You can just add a little warning.
5. Target by Broad and Precise Category Interest
Another strategy for Facebook ad targeting is by interest and category. It works by segmenting Facebook users based on their stated interests, likes, and changes in their timeline or profile. You can target these segments with Facebook advertising.
6. Select the right image
The next tip is to choose the right image to go with your ads. You can get free stock pictures from Facebook. If you have a specific image you want to use, upload it.
7. Offer an incentive
If you provide something in return, people are ready to share their personal information with you. Whether it is a promo code or a free download, a good incentive shows customers you value their information.
Examples of popular promotions include:
- Attend an event
- Pre-order products
- Download the case studies and whitepaper
- Get deals and offers
- Enter sweepstakes and contests
- Get product samples
8. Exclude People Who Previously Interacted With Your Lead Form
You also need to add some exclusions to filter out those who have already interacted with your lead form. To do this, create two custom audiences to exclude:
- People who have opened your lead form in the last 90 days.
- People who downloaded your lead magnet or submitted a form in the last 90 days.
9. Higher-quality leads
Facebook’s dynamic ads mean that you can retrieve people according to the interests they have already expressed, sending people directly to your lead generation form for high-quality leads. You also have the option to add features to your ad that require more effort, such as ‘slides to submit.
If lead generation is not your objective at this time, then you can better find another form of Facebook advertising according to your purpose. To learn more about our advertising options on Facebook, you can call us. Finally, if you want to discover the power of Facebook for marketing, you can call us too to find out how to set up a Facebook page for your business. Call now!