Imagine you have spent a lot of time designing your website. You have chosen a catchy theme, added stunning pictures, and created an attractive copy. You are sure visitors will like it. But it is not receiving visitors. Your site cannot be seen on page 1 (or even # 2 or # 3) of Google. What’s going on?
Well, here is the thing. Your web design may be the reason that your site ranks so low in search engines. Here are the six most common web design mistakes that can hurt your SEO efforts and rankings.
Your Website’s Page Loading Speed is Slow
In the Modern online world, people are moving at lightning speed. They are constantly browsing through social media, speeding up email, and making more than a ton of general headlines on SERPs. It means that if they take the time to click on your site and it takes forever to load, they will disappear before they even know it.
After all, you did not invent ketogenic diets or men’s wool socks. You have other websites with the same information. If you want your visitors to stay? Ensure that your pages must load in three seconds or less. The scary part is that the beautiful WordPress theme that you have chosen may be the reason that your site loads forever.
How to Fix It?
Forget your old theme and try these tried and tested themes instead of your slow theme:
- Hello Elementor – This theme is minimal and straightforward, allowing for a clean interface and incredible speed.
- Astra – Astra Theme is one of the fastest loading themes in WordPress. It is effortless to use, with attractive pre-designed demos for popular industries such as pet seating, outdoor activities, and more.
- Oceanview – This theme allows you to create a beautiful design without compromising speed. It is a fully responsive theme that looks great even on small devices.
You Own a Not-optimized Site for Mobile Devices
Have you ever met someone who told you they did not have a smartphone? If so, We’re sure you had a ton of questions for this person. Because the truth is that we hope everyone has a mobile device. There are 275 million smartphone users in the US (compared to 331 million people living in the US). 70% of all digital media consumed in the US is from smartphones! Worldwide, 52% of web traffic comes from a mobile device.
So, of course, Google caught on and came up with the first mobile device indexing. It means that it prioritizes the mobile version of a website for indexing and ranking. If your site is not optimized for mobile devices, expect it to be practically invisible in SERPs. What’s more, visitors are five times more likely to leave a site not optimized for mobile devices. But do not worry. It only takes a few turns to make your site mobile friendly.
You Have Inserted Poor Navigation on the Website
Have you ever visited a website and don’t know what to do next? You know, something like this. You do not want to do this to your visitors. Right? Instead, you want them to know at a glance what to do. Also, you want Google’s web crawler to understand your site. To achieve this, be sure to prioritize internal links between your important pages.
H1 tags are missing From Your Website’s Homepage.
Your H1 tag is the first thing that helps a search engine crawler determine your site. If you do not have one, your site will fall into the most SERPs. But including an H1 tag is more than pleasing Google. It also pleases your visitors. For example, take a look at the Zytal home page. At a glance, you know exactly what the site is about.
Here are three tips for using the H1 tag to please both Google and your visitors:
- Include your primary keyword in your H1.
- Place your H1 on top of the crease, the visual space people see before scrolling down.
- Apply a 5-second test. If visitors can find out what your site is in 5 seconds, your H1 tag is excellent.
Disruptive Pop-Up
Do you use pop-up windows? Don’t worry. When used correctly, a pop-up can convert 1.375% more email subscribers. Problems arise when your pop-ups are interrupted and disturb your visitors. According to Google, sites with annoying pop-ups will struggle to rank high in SERPs.
Solution
Create pop-ups that your audience will like. They can never love them, so you should at least make high-converting pop-ups that won’t bother them. For example, you can schedule a pop-up window after a visitor has spent at least 30 seconds on your site. Or once a user has scrolled to the middle of the page. Another thing you can do is to make delicious pop-ups.
Infinite Scroll
Ever want to scroll to the bottom of a web page and see the new content load? It is an infinite scroll. And when it’s okay, it creates a problem. Google bots cannot scroll. It means that they will not be able to index additional pages on your site. For example, your site has 100 pages. However, its default settings only show your ten most recent posts. When Google crawls your site, you will not know that there is content beyond these top 10 posts.
Do you want a FREE Consultation about How Zytal can help you to build a premium web design? Contact us today. Sit Back. Let us handle your future project. Call us Now!