Video is one of the most e digital essential marketing strategy elements of 2020 – and with good reason.
People find videos more engaging, memorable, and widespread than any other type of content as a visual representation. Video is no longer the right choice as a medium for storytelling and advertising – it is a must. If you want to increase your conversions and reach, then a video marketing strategy is your only option.
For example, marketing videos can take many forms:
- Interpreters
- Presentations
- Vlogs
- Tutorials
- Webinars
- advertisement
- customer review
- The interview
- Live Broadcast
- Product video
- live video
Are you looking for sustainable marketing strategy that will deliver fruitful results for your business in 2021? As more consumers spend more time with their smartphones, video is fast becoming the new norm for brands across industries.
There are many unique ways to incorporate video into your onsite marketing strategy in social media and your email. Most marketers know where to add videos but do not know how this strategy helps their company.
Today we will look at some of the significant video marketing statistics, which are worth noting when entering 2021. If you see the benefits of this strategy and understand how it can help your business, it will be easy to justify video on various marketing platforms.
43% want more video content
First, let’s talk about the impact of video on consumers in general. People are usually able to watch videos about their favorite products, services, or industry. While most companies use video to some extent, 43% of consumers say they want more.
Adding video content to your strategy is a great way to engage consumers in your brand, which means they are more likely to take action, such as joining your mailing list or buying a product.
You are in luck, as there are many practical ways to start using more video content. You can embed videos on your site with product reviews or demos. Similarly, social media videos are incredibly useful in building brand awareness and attracting more channels.
There are countless ways to interact with your customers through video. Experiment with different options to find out what works for you. One thing we know for sure: Consumers want to watch more videos from their favorite brands.
90% of consumers watch videos on social media
We have previously mentioned that social media is one of the best marketing platforms for posting videos about your company. Much research supports this view, but 90% of consumers watch videos on social media is an essential factor.
All social media platforms such as Twitter, Facebook, and YouTube have unique visitors who like certain content types. Take time to understand your audience and how they interact with your content.
You may find that your followers have different pain points and goals on different social media platforms. It is recommended that you keep these factors in mind before uploading and posting videos.
There are times when your audience needs are on more than one platform. It is worth knowing that consumers will resonate with your content before you share it because most people will see what you have to say. The main thing is to get them to act.
Review is a great way to start!
In other words, if you want people to interact with your website and see products on display, posting video reviews is a great way to start.
You can create a YouTube channel and launch your brand page in a few minutes. In addition to adding videos that incorporate features and benefits, user-generated content is another effective video platform.
Encourage social media users to leave feedback on your product, or better yet, work with social media influencers to schedule detailed reviews with the underlying audience. Share these videos on your social media so that consumers can view a video overview of the products and services offered by your company.
19% of bloggers have included videos in their posts
Next, we’ll talk about the impact of video content on your blog. Most business owners have a corporate blog that they use to post industry and product-related articles. It is no secret that these posts drive more traffic and take care of consumers on your site.
A trend is slowly emerging for content marketers to include full videos in their blog posts. 19% of bloggers have adopted this strategy in recent years, and other small businesses are predicted to follow suit.
If you want to start from the first level, consider ways to add videos to your existing blog posts. For example, if you have a guide for creating a landing page, a step-by-step video is a great way to guide your audience through every step.
You can use opinion or advice and write yourself through the points mentioned in the article. Feel free to add additional examples or explanations cut from the source material. You will find that consumers are more receptive to video content, which means that you will see more traffic and blog engagement.
The video content retention rate is 52%.
Have you seen a drop in retention rates? Customer retention is key to increasing sales and maintaining your brand relevant in often crowded industries. One way to increase retention is to create a video for your channel.
When you consider that 52% of consumers watch videos end-to-end, it becomes clear that you have a better chance of convincing those users to take the next step in the sales process. Compare more than 75% of users viewing a blog post and closing a page before taking additional action on your site.
You can host videos off-site on platforms such as YouTube. Using this strategy, you can add videos to your blog without sacrificing your site’s speed and performance.
Why are marketers turning to video?
Not only is the number of people watching videos on the Internet continually increasing, but also the amount of time they watch.
The amount of time people spend every day on Twitter, YouTube, Facebook, and Instagram is equally astounding – and all of these platforms have seen steady growth in video content year after year.
By investing in video projects, you can attract the attention of those who would rather watch a short video than read a long document about your company, product, or service.
- YouTube’s 1 billion users account for a third of all Internet traffic.
- In every 60 seconds, 72 hours of video are uploaded to YouTube.
- On Twitter, 82% of users watch video content.
- About half of Facebook and YouTube users watch more than an hour of video per week.
- On an average, people spend about 2.6 times more time on pages with videos than without videos.
- Internet traffic is estimated at 82% of video by 2021.
- 71% of people watch videos a year ago.
- While 85% of online users in the US regularly watch online videos, Saudi Arabia wins globally as 98% of its online population consumes video content.
Does video really increase engagement?
Marketing strategies are about increasing busyness. The video allows you to tell compelling stories that increase engagement and see results such as repositories, leads, sales, and click-throughs.
You don’t want your audience to know your existence – you want them to really understand what you’re doing and why it matters. Ultimately, you want them to interact with your brand, tell others about you, buy your product or service, and become more loyal customers.
Video is the best way to get that kind of attention and see results that significantly impact your bottom line. Here are some figures to support this.
- 94% of video marketers say that video helped improve user understanding of their product or service.
- 93% of companies said they had a new customer as a result of posting videos on social media.
- 62% of businesses find their homepage annotator videos useful.
- Google is 53 times more likely to appear on the first page of a website if it is a video.
- Chances of purchase increase by 85% after watching video content.