When it’s time to marketing your business, it is essential where your consumers are. Email is wealthy and used by 95% of online consumers. 91% of consumers reported that they checks their email at least once a day. It is not uncommon for consumers to check their email dozens of times a day. Using email marketing to promote your content, products, and services is a great way to drive more traffic to your website and is a handy tool for generating leads in your buying cycle.
Pay attention to these email marketing statistics.
- Based on the sales letter, 66% of email recipients made at least one purchase in the final year.
- 7 out of 10 people confirmed that they used a coupon code or rebate from a marketing email last week.
- For every $ 1 spent, $ 44.25 is the average ROI on email marketing.
- 82% of consumers open email of companies.
- Email marketing costs are increasing by 10% annually.
The benefits of email marketing seem endless, and it provides benefits that other marketing strategies are lacking.
40% of B2B market people believe that email newsletters are the most important for their content marketing success, and 73% of millennials prefer an email from businesses.
Also, 99% of consumers check their email every day, which is by far the preferred way to get updates from brands. As a marketer, we cannot ignore these figures. That is why developing a strong email marketing strategy is so important.
Below, let’s look at the main benefits of email marketing, which will show why it is one of the most effective marketing strategies.
Email marketing provides a reliable form of communication between brand and your customers. It is a cost-effective solution to connect with the customers they come in every day – their inbox.
Learn about other benefits that make email marketing a smart solution to reach your audience, find new customers, and grow your business.
Why Email Marketing Works
Email marketing allows you to be in constant contact with your customers. Whether it’s a simple “thank you for signing up email,” a fun “welcome,” or a warm welcome on a “happy birthday,” it’s the easiest and most effective way to show your customers that you value them. Give. Customers like it when the company treats them as individuals and not everyone.
This value should be reflected in the email you send, and the more value you provide to your target audience, the more they expect a response from you. When this happens, it will be easy to engage your audience with your call to action.
There is a lot of data to support the benefits of email marketing:
- 91 percent of American adults enjoy receiving emails from the companies they do business with.
- Email is about 40 times more effective than Facebook, and Twitter combined to help your business attract new customers.
1. Targeted and Personalized Content.
Email marketing allows you to segment individual lists into different lists based on their preferences for sending personalized content. From creating the right themes, images that resonate with your customers, and valuable content that helps your audience, email is the right channel to grab attention.
Customize your messages for different audiences to keep email always interesting. Ignore the impulse to push to sell too quickly. Firstly, build a solid foundation of trust between your brand and the recipient, and build a bond with your customer that can grow over time.
2. Build confidence.
Emails from an unknown sender or a suspicious subject line may appear as spam. This is just frustrating, and customers often delete these emails.
For some customers, emoticons will click them and be happy. For others, the same topic may cause them to seek to unsubscribe links. You need to tailor your content to the wishes of your readers. After knowing your readers’ interests and needs, your email goes to your inbox, not your spam folder.
Creating a permission-based mailing list with a checkbox for users who can subscribe to your mailing list, ensures that the customer knows which emails they are subscribing to and how often they receive emails from you will do.
3. Improved brand awareness.
Some of the most featured brands in the world are well aware that they are synonymous with the industry in which they operate. Spotify is an excellent example of this. All his emails are relevant and carefully thought out.
Now, consider your small business as an identifiable brand such as Spotify.
Email marketing is best way to develop your brand identity as it gives you a direct link to your customers’ potential customers’ inboxes. Once you start creating valuable content for your customers, you will have the edge over the competition.
You can also use your email to get useful feedback. Are customers happy with the content you provide?
You can use a survey or start a discussion on social media. Once you include them, you know how to add valuable content to your email.
4. Increase in Sales.
Marketing Week reports that email produces approximately $ 37 billion in annual retail sales.
Email marketing is an excellent opportunity for impulse buying. There are several ways you can convince a customer to make a new purchase:
- Show items that are often purchased with items purchased by the customer.
- List items that are the same as the customer’s previous purchase.
- Make a special offer or discount for future purchases.
Customers are often impulsive when they receive an email informing them of a related product related to their previous purchase. This is especially true when the current promotion occurs.
5. Strengthening customer relationships.
Your customers appreciate a good letter. The time and effort it takes to craft the right letter will go unnoticed. They want to know what is happening with your business and how they can connect.
It is almost impossible to contact all customers in person or by phone. Email campaigns fill this gap. You can also organize a drip marketing campaign to make the process work.
The drip campaign continues and guides the user to the buyer’s journey to the conversion endpoint. They often provide consistent value to your followers while helping your brand stay focused. Often, these emails slowly drip with useful information, products, or advice for days, weeks, or months.
6. Optimize your time and budget.
In any business, but especially in a small one, there is always a shortage of time and budget. While large businesses may go out of their way to purchase advertising space during the Super Bowl, small businesses cannot afford the luxury.
Even targeting direct mailing campaigns to nearby mailboxes can be expensive. Between design, printing, and shipping costs, you can get your flyer shipping a few dollars.
All-time spent, regardless of your business, means lost income and lost opportunities to communicate with your customers on a personal level. One of the essential benefits of small business email marketing is the efficient use of time and money.
Designing a professional email marketing campaign is not so difficult and time-consuming. Sending an email to many customers is also useful.
7. Metrics to find out what works.
When it comes to customers opening your email, a quick window of opportunity appears. They see your email in inbox, and depending on how good the subject feels, they decide whether to open your email or ignore the same. An excellent open rate means that your customers know your brand well, no matter how good they are from you.
Next up is your click rate (CTR), which usually gives you a good idea of how many customers had time to view your email content so they could click on the link. The average Click-through rate across all industries is around 7%.
After a customer clicks on your email, the next goal, ideally, is to convert them – in other words, take the action that your email told them to take. Email conversion rates are an essential metric to track because they tell you how good the call to action is in your email.
8. Increase traffic to your site.
Email is a great way to send customers to your site. You have to include relevant links to your site in your email. You can use your email campaigns to drive customers to other interesting content available on your website or blog.
For example, a local design school may send them an email to inform their new design class, which has limited space. Many of his clients and potential customers would have missed the opportunity to attend classes if they had not revisited the site on time. Then the design school will be able to fill all the seats fast instead of waiting for reservation.
Include the social media post button in your email to encourage customers to promote your content through their social channels.
9. Establishing authority.
When you run a business, your goal is to be an expert in your industry. You have to establish your business as an authority in the eyes of your customers.
Your customers have subscribed to your marketing newsletters because they want to hear from you. They like the content you submit and keep them interested, one of the biggest wins for any email market. Your content is the most valuable marketing tools, and you can use it to build other areas of your marketing strategy. If people love what you are doing, they will subscribe to see more exciting content.
10. Create enthusiasm.
Everyone belongs to a particular group, especially email consumers who enjoy special perks.
Not all of your customers are the same, and a one-size-fits-all approach does not work. Use your email newsletters to send unique and essential messages for your business to your customers.
Whether you are giving a group of customers a chance to get acquainted with releasing an upcoming product or merely rewarding them for repeat customers, they all love great deals. Volkswagen is offering free movie tickets to email subscribers several times a year. Starbucks is offering free drinks to its Gold members over the holidays.
As a small business, you cannot offer free items to your customers, but small additional items can bring a significant change. Rewarding customers is a good gesture, and from your side, it is a great way to sharpen your marketing goals.
11. Costing.
Email marketing does not need the use of the bulk of your budget. Your email marketing campaign may initially be completely free. Going forward, if you decide to buy software or partner with a marketing agency, you have to spend work on a budget of a few hundred dollars.
12. Higher return on investment.
Email marketing is one of the most useful ways to promote your business. The ROI of an email marketing campaign can be astronomical. The average campaign generates an ROI of 4,400% or $ 44 for every dollar spent.
13. Increases brand awareness.
If you regularly interact with your audience, they naturally get to know your brand and its meaning better. Customers will get complete information about your products, services, and company, as you will always be in their mailbox. If you share useful information about your company, you can earn a reputation as a valuable resource to build potential customers’ trust.
14. It works with your SEO strategy.
You may not think of SEO as an email marketing benefit, but these two forms of marketing can help each other. Links pointing to your site from a reputable external website can positively affect your SEO. It tells search engines that people trust on your brand.
If you shares content from your website in your email, you increase the likelihood that the person viewing your email will link to your content.
15. It helps in achieving your content marketing goals.
If you post content regularly, you can share it with your followers via email.
Whether you create graphics, write blog posts or record videos, you can use email marketing as a channel to deliver what you create.
When you email your content to your customers, you can increase traffic to your website. If your content meets your audience needs, you can increase your website’s bounce rate, page time, conversions can enhance, and get other metrics that matter for your content strategy.
16. He Educates Leaders.
When someone fills an email form on your website, you can use automation to send them emails meant to move the sales funnel. With the specific email marketing platform, you can tailor your email campaigns based on someone else’s contact with your website and brand identity.
Using content for each part of the buying journey, you can target people who have just started their business, are looking for options, or are even ready to shop.