Video marketing uses videos to promote your product or services by increasing engagement with your digital or social channels. As we are crossing COVID-19, we are reviewing our marketing strategy to ensure that it also includes video marketing.
Video is no longer something you use on social media from time to time; This is a prerequisite for your promotional toolkit. The video builds customers’ trust while entertaining them. For businesses, video accelerates the sales cycle, makes a tremendous return on investment (ROI), brings your brand a new life, and captures the attention of your customers like any other media. According to Cisco’s annual Internet report, online video will account for 82% of all Internet traffic by 2022.
While many marketing budgets have been cut or drastically cut from the COVID-19, the good thing is that the video’s ability to influence your target market is unmatched. This can increase conversions by up to 80%. Video marketing is the most changed form of marketing! And one more good news: The more exciting and straightforward your video is, the more authentic it will be. As a rule, short videos – from 30 seconds to two minutes – attract the most attention. They should also be informative and entertaining, provoke emotions, and include calls for action. And of course, don’t forget the importance of sound quality.
Good thing is that the 2 main components of digital marketing are traffic and conversions and video produces both!
It has been proven that video marketing increases brand awareness and generates traffic from search engines and video sites, and social media. Promote your videos on your social media platform to share more on social media. Presenting essential information will help you hook and engage the user quickly. Social videos that attract the most attention and repost are short to the point and provide quality entertainment content.
Most companies have realized that how powerful video can be to promote a brand or product. It can engage the audience and deliver a better brand message than written text or printed graphics.
While commercial production’s value goes a long way in making a video popular (and possibly viral) on social media, the inclusion of original content maybe even more important. What everyone is doing with the video will not attract the attention of your brand.
To help you stand out from the rest, here are some unique ways they think brands are using video to better connect with their audience.
1. Refer Customer Reviews In The Video
Brands can now receive direct, documented reviews from their customers. However, many do not take advantage of it. Collect some customer comments received by your brand in social media posts and advertisements and review them in your videos.
2. Get audience attention right from the start
Keeping in mind that our viewers are watching content every day, every day, and we only have a couple of seconds to get their attention, to make sure that the first five parts of your five-second video content are delivered to their audience. Do not waste time on long intro or logo promotion. Unleash your best content and expose your most popular clips for more ideas.
3. Show home videos from happy customers
The most unique and most straightforward way for brands to engage their audience with video is to edit and use raw short videos from happy customers who talk about your brand and use your product. For potential new customers, it feels authentic and genuine, as opposed to high-quality overproduced videos.
4. Use personal video
The personalized video will be the new norm in 2021. Have you hear and see your name in an advertisement? Doesn’t it catch your attention? It’s a time of personalized videos.
5. Include video content in marketing emails.
A unique way for businesses to use video content is to use it in conjunction with email marketing. Imagine that you have a message you want to convey to your audience. You send them an email, and it contains video content that conveys your message. This will help make your email marketing campaign stand out and avoid getting lost in the crowd.
6. Make emotional and cinematic videos.
Creating an emotional and cinematic video is ideal for engaging a brand’s audience. And while animation can sometimes be seen as amateur animation, it does not hold up with award-winning short films. However, it is very essential to choose the right music. A great story always captivates the audience against the backdrop of an excellent composition of music and sound.
7. Demonstrate your company culture
Communication and brand loyalty go hand-in-hand between people, especially during an epidemic when personal communication is limited. Video marketing provides a unique opportunity to humanize your brand by showcasing your company’s culture. By offering a video to see your brand, your audience can easily connect with your company’s team, can easily understand your work environment, and learn about your day-to-day tasks.
8. Working with influencers
Thanks to TikTok and Instagram reels, video is now a prevalent type of content, providing a unique opportunity to engage viewers. Working with influential people is a great way to achieve this. Influencers provide direct and seamless access to communities, allowing the brand to initiate meaningful and engaging conversations with the audience they want to reach.
9. Make short videos based on frequently asked questions.
The FAQ is a great way to show that you are connected and interacting with your target audience.
10. Use the Instagram Guide
Instagram’s newly added guide feature is an excellent way for creators to create and combine their posts and video content. Marketers should leverage brand-owned channel guides, using a combination of static messages to deliver influential videos and targeted content to viewers.
11. Try ‘TrueView for action’ on YouTube.
Try YouTube TrueView for action. It sends your call to action and headlines in front of users after (or even before) your video ads run and increases responsiveness when it doesn’t happen in high sales funnel videos. This option is an excellent addition to TV, OTT, and other online formats.
12. Make a series of videos
One-off videos can be fun and inspiring, but a series of videos on a specific topic can be interesting. As we have seen in TV binge, the viewer has an excellent appetite for consumption. And a series of videos that tell a story can overwhelm the viewer. While the viewer now wants it all, accessibility keeps the audience hooked and waits for a viral element.
13. Create Video Marketing Strategy
In our digital world of interpersonal communication, video is one of the best ways to show your customers what’s going on behind the scenes, provide a real insight into your business, and capture the attention of a wider audience. When incorporating video in your strategy, it is essential to think beyond product and profit. Start by modifying your marketing plan.
Think about the different stages of the shopping journey and the intent behind the video. When you start thinking about the end, it is straightforward to define the video’s style, content, and distribution. Think carefully about the type of video and content based on your goals and target audience. Video marketing requires a deep understanding of human psychology to create emotionally charged videos that provoke action.
Always start by asking: What impact do you want to have on your targeted audience?
Some examples include explanatory videos, product videos, case studies, testimonials, story videos, brand videos, video blogs, and live videos. To drive traffic through video marketing, you need to enable strategies for both search and social traffic. Understand that SEO and keyword research is essential paramount to generating traffic with video marketing. For search engines, ensure to include targeted keyword phrases in your title, tag, and description. YouTube can be one of the primary traffic sources for optimizing key phrases, appearing in related video searches, and building your audience on the platform.
14. End your video with a strong call to action
If you miss a call to action (CTA), you will ask the audience to say, “So what?” End the video with a strong call-to-action and tell your audience what to do next. It is often one of the most overlooked but most straightforward to implement components that differentiate a lead from a conversion.
The CTA is a transitional stage in the buyer’s journey. When making your next video, consider the following:
- Type–Text, images, or audio
- Action–Buy, Register, contact, or ask a question (like I do at the end of this blog)
- Placement–beginning, middle, or end
Consumers are forced to call and take action. Save them from the hassle of figuring out what to do next. Instead, simplify the purchase process and tell them what to do next. If you want a free consultation call from our video marketing experts, feel free to contact us via the contact form given below. We will call you shortly. Happy Marketing!