User experience (UX) refers to the feeling that customers feel when interacting with your site. These feelings can be good or bad, and each should play a role in leveraging and transforming your site.
Here are some great tips for testing the user experience that you should use.
1. Survey
The first item to try out the user experience research tip list is simply presenting a customer survey. There are many ways to liaise with customers to ensure that it is not intrusive. An intrusive survey can ruin a website user experience.
The best time to submit your survey is immediately after the customer completes the conversion. Either by purchasing the product or by filling out a service request form. It will take your existing customers and tell you what you like and dislike about using the site.
When someone is browsing an item, you can try sending a survey. Like a simple pop-up that asks them what they like or dislike about the page, they’re viewing.
If you have an email list, you can send an email to your customers and ask what they enjoy on the website. If you find a common denominator in all emails, whether positive or negative, you get a good starting point.
2. Ask your customer service team
Customer service teams are another way to improve the user experience. They are often in contact with customers and may be in contact with the problem.
For example, if you find that your customers are always on the phone because the product page does not load, it is user feedback. Ask your customer service team if any specific items are related to your site.
3. Keep an eye on repeating visitors
Do you have a website that customers keep coming back to? Keep an eye on your competitors to see what attracts them to your website. You can do this for surveys designed explicitly for repeating customers or looking at the routes they have taken to the site.
A good user experience strategy is focused on expanding customers and ensuring that customers do not return any more. The customer may have no choice but to order from the malfunction site, but this does not mean that the site will not help you when you get them back.
4. Check your conversion rates
Conversion rates will correlate with the number of users who come to your site or buy from you and actually follow you.
The purpose of a website is to highlight your services and invite people to contact you for service, so if your customers do not follow your service pages, the site may be meaningless.
Send a pop-up survey for these customers to determine why they don’t choose to follow up with you. This may be the only way to protect them as potential customers.
5. Check your time on site and bounce rate
The bounce rate refers to the time someone spends on your site, if possible. This refers specifically to when a person enters the site on a page and then decides to leave. You can see which page they visited and whether they left.
Identifying pages with high bounce rates can help identify areas where there is a need to improve the user experience. There can be severe grammatical errors, a faulty plugin that only affects a particular page, or entirely something that has a bad effect, such as font or color choice.
6. Test Your Site Speed
One of the factors of high bounce rate can be the speed of your site. We live in a time when most people in urban areas, who use the Internet more, have access to high-speed Internet. Going to a website that you think you’re watching a turtle race can quickly inspire people to click on the site and search elsewhere.
Connect your site with Google PageSpeed Insights. This Google tool breaks down the speed of your site and can slow it down. They also show you the options that you can use to measure slow speeds.
7. Use the heat map
The best way to know if most users using your site uses a heat map or program is to show you what you have done. Essentially, the software records someone’s name (anonymously), and then you can see what the user has done.
This is useful for gathering data and deciding the key parts where people leave your site or convert effectively. From here, you can decide if you may need to hide any costs or rewrite it to make it more attractive.
8. Test it as soon as possible
The earlier you test, the easier it is to make changes, and thus the more significant the impact of the test on the quality of the product. Many design teams use the excuse: “The product is not finished yet. We will do the test later” to postpone the trial. Of course, we all want our work done right, so we try to avoid displaying semi-baked designs. But if you work without a feedback loop for too long, you will likely see a significant change after the product is launched in the market. This is the classic mistake: to think that you are a user and make plans for yourself. If you can put energy into early education and prevent problems from happening in the first place, you will save a considerable amount later.
The good news is that you do not have to wait for a high-fidelity prototype or a full-fledged product to begin testing. You need to start testing your ideas as soon as possible. You can try design mock-ups and low-fidelity prototypes. You need to establish the test context and explain to the test participants what is required from them.
9. Outline Your Goals
Before you begin usability testing, be clear about your goals. Think about why you want to test the product. What do you want to learn? Ask yourself, “What do I need to know about this business?” Then, once you understand this, identify exactly which features and areas you want feedback on.
Here are some common goals:
- Find out if users can do specific tasks successfully (e.g., buying a product, searching for information)
- Determine how long it takes to complete a given task,
- Find out if users are happy with a product and identify the changes needed to improve satisfaction.
10. Prepare questions and assignments carefully
Once you have a goal, you can determine which tasks you should test or verify hypotheses and assumptions to answer the questions. The goal is not to test functionality itself (this should be the quality assurance team’s goal) but to test experience with this functionality.
11. Currently positive social evidence, user recommendations
When making purchasing decisions, people love recommendations and social evidence. More than 63% of consumers say they buy from a website if they have product reviews and ratings.
12. Be Clear
Find a way to distill your business into a clear, concise statement and run it with it. There is a time and place for mysteries and conspiracies, but it is not the business website’s main title. Visitors do not have to read the entire site to know what your business is; They need to understand what you are doing within seconds of coming to your homepage. Some well-written pages will be infinitely more effective than a dozen poorly written pages.
13. Encouraging streamlined action
Tests have shown that the call-to-action button performs best on the page, where the visitor also gets the information they need. Instead of prompting the entire site to take action and bombard visitors at every step, you can take a strategic approach and button it to the point where the visitor is ready to make a decision.