Smartphones make almost everything easy, especially the convenience of shopping. According to market reports, in 2021, there may be drastic changes in the Instagram and Facebook algorithms. To help you make the most of it, we share some practical ways to use this online revolution to grow your business in 2021.
Choose Platforms Wisely
If someone wants to sell consumer goods such as skincare products, clothing, or gourmet foods, Facebook is not the right platform. Make YouTube videos to promote your products. Or maybe Instagram reels.
Get To Know Your Audience.
Take the time to understand what your customer base looks like – profile, demographics, requirements, and financial segments. Get data from social media like Facebook Pixel, Hootsuite, Keyhole, Sprout Social, and more.
Prioritize WhatsApp
You can quickly start by creating a business profile on WhatsApp. It has a feature that allows businesses to add important company information to their profile to create a formal professional presence. With the “Catalog” feature, businesses can create a free mobile showcase to showcase products or services, and shoppers can browse and find what they want to buy.
Social Media Interaction
Build a strong social media presence. To use digital media to your advantage, you must know how to mark your presence. And it is not limited to just creating a social media account. The more involved you are, the better will be your growth.
Loyalty club
Don’t forget to tag customers, brand patrons, and competitors. Also, check or mention the companies you are sourcing from. This will help you connect with more people faster. If you do this all the time, you can expect at least 10 percent of the tagged users to tag you back. This, in turn, draws attention to your business.
Choose Right Tools
Take advantage of the tools available on the Internet to automate your work. Hootsuite Insights, Brandwatch, and Google Analytics help you understand customer traffic.
Find a Business Partner
Having the right business partner or friend can be one of the best benefits for both you and your partner, mostly if done right. It does not mean that you take everything you have and give half of whatever your partner will be, and it also does not mean you start a new venture and split everything 50/50.
You can create revenue-sharing and equity partnerships for new or existing businesses based on bringing everyone to the table.
It can be a great option if you have new business ideas but don’t have the time or resources to implement them. In such a scenario, you will provide your ideas, some resources, and some of your time, but find a business partner who will manage this “profit center” for you, where you give a fair share of income and capital to this person. It allows you to leverage your ideas, resources, and creativity and perform any other implementation tasks. This allows you to build multiple businesses and expand your big brand simultaneously and provide ample opportunities to other entrepreneurs who can contribute independently.
Leverage Big Brands or Traffic From Other Companies!
You do not need to own any recognized brand to drive traffic. You can take advantage of other people’s brands and traffic in a win-win relationship in which both of you will benefit greatly.
Guest blogging is one of the most popular and simplest examples to use this strategy. Suppose if you write anything for a brand, you can write or publish the same content on your blog. You can create your own blog about business advice and make money online, but It will take almost many years to generate the same amount of traffic for your content. In addition to presenting your name and ideas to thousands of readers, you will also gain brand recognition in association with the incomer brand, enhance your online credibility, and open up all other possibilities for you. You can make money from the site every time a new article is published, so it is interesting to write to people.
You have to find a popular blog in your industry and start guest blogging for it. You will be surprised how quickly you gain credibility and recognition in the industry. You will find that your own business will increase, as your sales and your ability to connect will demand more, with more prominent successful brands. If you create significant value, the owners of blogs or magazines you write will greatly appreciate your input. It is a win, and you spend nothing but your time.
Guest blogging is just one way to attract traffic from big brands and other companies. You can also explore various co-branding opportunities, such as co-writing or contributing presto others’ literary works (branding agencies for new writers that help you align with bestsellers.) It costs some money, but it can be worth it if you want to become an established writer or member of their industry). Another great strategy is to interview big brands. This will give you great content and brand association, and popular brands will share the interview content with their audience if you do it right.
The downside to this is that if you already have a recognizable brand, you can take full advantage of this strategy to allow others to use your brand to create a more significant impact on your own business. If you have a blog, you can hire some great guest bloggers. If you own a more traditional business, you can use your recognizable brand to recruit interns so that you can work for free to gain experience and brand associations that work for you.
Create a Product
A great way to take advantage of your current efforts is to create a product if you haven’t already. Since we are talking about online business here, you are probably familiar with information products. You need to understand that if you do something successfully in business, people are likely to pay you to teach them how you do it, what resources you use, what strategy you choose, And what you are doing.
If you feel that you are doing something or know something for which people are willing to pay you for training, then you have a simple opportunity to use your current knowledge and/or business processes based on them.
It is effortless; the text is what you are doing that others will find valuable. Write it down to find out when you were in the beginning and want to get this information. You can make it a combination of PDF, video, audio, worksheet, etc. You can sell it through the market through ClickBank or solely through your membership site. There are so many products and sites that teach you how to create and monetize your own data products.
Even if you sell it for just a few dollars (you will do better!), You will create additional leveraged income that you would not otherwise get from the knowledge you already have. Also, documenting your unique processes and success stories can really help you improve and organize your own business!
Social media activity
Social media is one of the free promotional channels. Of course, if you advertise on the network, you pay, but a lot of presence is free.
And it can be very beneficial too!
Great content is the key to social media success. You have to be exciting and outstanding so that people can follow you. If you are successful, you will have a great marketing channel without financial investment. So, what exactly do you need to do to attract customers using social media?
- Post regularly – at least daily so that customers don’t forget about you (but not at any cost – if you post just because you have to, it can backfire!)
- Attached Users – Ask them questions, respond to their comments, try to get their attention.
- Choose the best channel for your business, but always focus on Facebook and Pinterest as they drive the most traffic to online stores (F: 55%: Pinterest: 25%)
- Use graphics – messages with images usually receive 50% more attention than others.
Customer Service:
Another thing that will help you attract tons of users is excellent customer service. Always remember: There is no better promotion than satisfied customers. Make your shopping in your store memorable – but only in a positive way. According to a study, 45% of US consumers abandon online transactions until their questions or concerns are resolved quickly.
This means that if you want to attract customers, you have to respond to all their comments and requests. And triggering a timely response as soon as possible is the key to success in this case.
Never underestimate the impact of customer service. McKinsey’s research found that 70% of shopping experience is based on how the customer feels they are being treated. As it turns out, the key is not a product or advertising, but customer service. And your job is not easy – people are likely to share negative value more than positive impressions.
They even say that there are 12 positive customer reviews to offset one negative. Thus, make sure that all your customers are happy with the services you provide. If you want to learn about how to satisfy your customer, fill below form for a FREE Consultation call from our customer service experts.