As marketers use smartphones and tablets than ever before, mobile-marketing has become so popular medium to reach your target audience these days. Businesses are opting for Digital & mobile platforms to advertise their products & services, and Mobile marketing has become a top choice for digital marketers and growing businesses.
Mobile marketing can help increase business performance and increase brand awareness, get more engagement, and more sales. As more companies have started to utilize the benefits of mobile marketing, it’s essential to understand why mobile marketing is so important for your business in today’s landscape.
The Internet played a vital role in popularizing mobile marketing. Almost all smartphones can easily access the Internet, and also Internet connection is required to run various applications. Also, companies are investing heavily in digital marketing.
Almost everyone has mobile phones. People are more frequent with their mobile phones than they are with anyone else. They also sleep with their mobile phones, and when they wake up, the first thing to do is to look at their mobile phones.
Hence, the mobile phone is the best way to send a message regarding your business, to keep them thinking about your product. You can get closer to achieving this by bringing your business to everyone’s mobile phone.
Businesses need to adapt their marketing efforts with the advancement in technology. The rate of adoption of mobile devices is increasing incredibly, more than 80% in 2016 alone. More importantly, the average smartphone conversion rate is 64% compared to the average desktop conversion rate for e-commerce alone. In today’s digital and interconnected world, marketing efforts need to be valued to gain adequate mobile marketing profits.
What is mobile marketing?
Mobile marketing is a type of marketing that gets you as close to your customers as possible. You use their mobile phones to send products to them to advertise their products, provide mobile sites, or provide mobile apps. The way your customers work after seeing your projects should be prepared and prepared by you. You should provide them with advertisements for your products to keep your business on your mind.
Why is Mobile Marketing Important?
Mobile marketing is crucial because your customers treat their mobile phones like someone closer to them than their parents, lovers, or pets. A study shows that there are more mobile phones on the earth than humans. Mobile phones are the best tool for you in advertising your products.
How to build a cross-channel mobile marketing strategy for your business
You can create a cross-channel mobile marketing strategy by inviting your customers to investigate your other projects. You can redirect them to visit your mobile website, your other mobile pages, mobile app, and other places. These are many channels that help each other in an organized way. Through this, you collect money, ideas, and information. It rewards more on your end, and you also learn more about your customers.
How does mobile marketing work?
Mobile marketing makes your company and services familiar to those who surf the Internet through their mobile phones. Through the suggestions given in this article, you can do your mobile marketing work. You can use mobile marketing for improving your business marketing, and you can also use mobile marketing to make extra income.
Why companies should invest in mobile marketing
Mobile devices have become a significant part of our day-to-day lives, and companies are also aware of this, making sense that mobile devices have become the new hotspots for marketing strategies. Here are some brilliant reasons why investing in mobile marketing can be a boon for brands:
1- Time is increasing on mobile devices
In 2016, every American person spent at least 10 hours per day on mobile devices. According to EMarketer, they spent approx 1/3 of the time on smartphones or tablets. It means that the average American spends more than 500 hours per year on websites or talking on their mobile device, allowing advertisers to get their attention and expand their business. Advertising trends are also gaining profits by massive mobile development: According to estimated that by 2022, developing apps and advertising on mobile platforms will be around 82% of the marketing budget.
2. Automation is the key
Automation in the mobile marketing sector has completely revolutionized the way users access their mobile phones. Companies can now send customized emails, track their customers based on buying patterns, and send unique promotional links to convert customers to different buyer’s journey locations.
An average mobile user checks their phone about 190 times per day, giving brands a lot of time to send push notifications on their phone.
3. Call to action can be beneficial
Call to action (CTA) can be used to drive traffic to your websites. Use CTA to promote specialized brand pages to increase customer visits. It is directly related to sales, and it enhances the revenue generation of the brand.
Call to action can be used in push notifications, emails, and text messages to increase the likelihood of user engagement. Many mobile app development agencies have started customizing and adapting this method to local people on web pages. In short, CTAs encourage immediate sales of a product and have proven to be very effective in marketing campaigns.
4. SMS – Short Message Service Still Exists
The massive growth in the mobile industry visible in recent years, and the growth rate has increased at a fast pace. But this centuries-old SMS service still finds its place in the industry even many online messaging technologies have developed.
According to a study, that the initial open rate of SMS service is 99%. It means that every SMS you send has a high probability of being opened by the recipient. Therefore, savvy brands send news and product updates, promotional offers to their customers via SMS.
5. Mobile commerce and mobile marketing go hand in hand
Consumers use their mobile devices to purchase items from eBay, Amazon, and other e-commerce platforms. According to estimated by the end of 2021, 80% of e-commerce website visits will begin with mobile devices. Which will increase the revenue of those businesses, which develops integrated mobile campaigns and guides consumers from product inquiry to sales.
6. Customer Engagement
People cannot carry laptops and desktops while traveling everywhere. And here, smartphone mobility plays a crucial role in increasing consumer engagement. They can now consume brand exposure and their promotional advertisements through smartphones. Brands have to develop specially tailored mobile advertisements, offering various digital gifts for customers such as promotional vouchers, sign-up bonuses, and unique advertisements on services. Now companies can directly interact with customers efficiently, as their well-run marketing strategies have increased customer engagement.
According to various researches, users spend 70% of digital time on smartphones and 30% on laptops and desktops. The audience spends most of their time on digital media and mobile streaming sites such as Netflix, YouTube, and Amazon Prime Video. Hence, brands have started advertising on those platforms to increase customer engagement.
7. Increasing Demand
The mobile industry has seen considerable growth in recent years, and as a result growth rate will increase drastically in the coming years. The reasons include many mobile companies that are making a good range of Android smartphones at low prices. That is the reason even countries with low-income ratios can now buy smartphones easily.
Also, More people can now buy smartphones; this helps brands to handle the mobile marketing industry. More people will have access to smartphones in the coming years. More brands will start mobile advertising than traditional advertising campaigns as mobile devices generate more sales these days, all thanks to mobile e-commerce technology.
8. Mobile Marketing industry is a potential market for non-tech companies
Mobile marketing is an essential segment of the rich digital marketing world. It has many advantages in comparison to traditional marketing strategies. People use Mobile devices worldwide, and the number of users will grow at a dramatic rate in the next few years. Hence, the mobile marketing industry is a potential market for non-tech companies, and it’s the best time to invest in mobile marketing strategies.
9. Mobile technology is favorable for consumers
Mobile technology allows consumers to walk and compare across the shop aisle. Businesses having active mobile marketing campaigns can take benefit of this era. An easily navigable website and Search engine optimization can give your business an edge when the consumer is ready to purchase. Also, search engines are changing their algorithms to give higher preference to mobile-friendly sites, which creates a need for businesses to improve their web presence and tie new forms of automated marketing into their operations.
10. Short message service (SMS) open rates are more significant than electronic mail
SMS Service has an open rate of 98%, and 90% of people who open a message will read it within three seconds, which is much more than email marketing or other digital channels. Stitching your SMS messages to appeal to potential customers will give them a reason to do more research on your service or product.
11. Mobile Marketing Reaches a Broad Market
Smartphones and tablets are becoming more popular tools for communication in all demographics. They are lighter, smaller, cheaper, and more portable than your laptop or computers. Mobile manufacturers are also responding to consumer demand and are developing faster, more powerful, and less expensive mobile devices. These developments mean that marketers have a golden opportunity to send marketing messages to potential consumers. In doing so, mobile technology allows marketers and advertisers to reach a much wider audience.
Conclusion
Digital marketing is constantly evolving, and mobile marketing plays a vital role in that strategy. The shift towards mobile-devices is a trend that will continue to progress, and businesses need to ensure that they have a harmonized mobile marketing plan to engage with those digital consumers.