Currently, Twitter is one of the best places for people to share their thoughts and ideas. With a base of around 320 million users, Twitter has become a battlefield for marketers trying to promote their brand online. It does not matter whether you are the CEO of a multinational company or a small online marketer who promotes the websites; you are more likely to work with Twitter to promote your brand. However, to do this, you will need many Twitter followers to help you get more Twitter retweets to achieve your marketing goals.
People think that you can quickly increase the number of Twitter followers, but they have no idea that these followers are probably “dead” followers, which means they don’t join your tweets and mislead your site. . So, if you are new to Twitter, here are some effective ways you can promote your site on Twitter.
1- Twitter card
One of the best ways to advertise is to stand out and do Twitter cards in excellent and easy ways. Twitter cards are customizable graphics units that help promote your website or mobile app.
All you have to do is set up your site to ensure that the card you set will appear in the tweet they have. Twitter currently supports four Twitter cards that improve the user experience and generate more traffic to your site. These four cards:
Summary card
Summary cards include titles, descriptions, and thumbnails and can be used for blog posts, product pages, or any business news you want to promote.
Summary card with the big picture
Like a summary card, it includes titles, descriptions, and thumbnails, but larger thumbnails can be used, max, with a resolution of 280 x 150 pixels.
App card
As its name suggests, application cards provide a link to download mobile applications, which is a good way to promote applications and increase deployment.
Player card
A playing card is a great way to use media in your tweets, whether audio, video or a simple image.
Now you are ready to integrate your tweet with a Twitter card and increase traffic to your site in seconds.
2- Connect with famous influenza people
Keeping in touch with influencers helps you keep track of many followers and increases daily traffic to your site. Before contacting an influencer, make sure that your content is relevant to your audience. You can tag them in your tweet or request them on Twitter. In this way, you can collaborate with other brands.
If you are worried about finding an influential person, you can search for gaps on Google at any time, and Google will help you find influenza relevant to your area in no time. Don’t forget to be polite and ask well because they will do you a great favor.
3- Use hashtags correctly
Hashtags are a great way to build your brand and make it reach a large audience without a sweat. You can get back the popularity of upscale hashtags, or you can make your own to promote anything. Before you add a hashtag to your tweet, you need to remember:
Do not use irrelevant hashtags just because they are trending.
Create short and unique hashtags.
Use only 1-3 hashtags.
4- Install one-click tweeting plugin
The Click to Tweet plugin is a good and easy way to get more Twitter retweets in a few seconds and promote your site. When the user clicks on the tweet, the plugin automatically inserts a link to your post.
You can customize it with some additional parameters that allow you to perform certain tasks, such as highlighting a specific part of the tweet, redirecting the user to your site, sending the user back to your Twitter profile, And many more. There are many plugins to choose from, but you are now ready to retweet easily without any hassle once you have set them all.
5- Use Twitter ads
Twitter ads help your message reach a wide range of users. You can advertise anything from your products and services to brand sites. When you use Twitter ads, all users interact with advertised tweets while interacting with organic content, and you should pay only when your advertising goal is met.
You can also modify Twitter ads to target a specific user, which will bring more traffic to your site and result in easier brand recognition. If you want to expand your business opportunities and increase the number of websites, then Twitter advertising is the right way to do this.
6- 70 character headline
Here are some tips for writing a title:
- Do not use all 70 characters unless necessary. Be brief and kind, but still deliver your message.
- The title should specify what the user gets when they click this button. Misleading information will only disappoint everyone.
7- Call to action button.
Twitter offers about 20 different options, such as “More Info,” “Travel Now,” “Sign Up Now,” and “Sign Up.”
If you are promoting your business or investor website, “visit now” is a safe bet. Also, consider creating a Twitter sitemap for a specific part of your site, such as a page where users subscribe to your email newsletter.
Again, make sure all parts of the card are connected and make sense. The image should be related to the title, which should be related to the word for action.
8- Includes statistics and quotes
People like to read figures. If your article contains interesting statistical information, tweet about it. You can also use numbers and letters together. This is because it has more impact and attracts the reader’s attention, not just the simple use of letters. As a result, numbers and characters highlight your tweet, and your followers are added on their time.
Quotes generally do well on Twitter. So give your followers a taste of your blog post. Include exciting quotes or samples from your blog post. Try to find a short proposal that flavors the content of the post.
9- Be visible
Do not treat Twitter as just a text platform. Twitter now displays visual content even more powerfully by automatically increasing images in its tweets, making it more important than ever to have content with an image.
The stunning view contributes significantly to making updates standard from the rest of the tweets in the followers’ text Twitter feed. The study shows that tweets with image links are twice as likely as joiners.
When you create a new tweet, you can upload a photo and attach it to your tweet by pressing the camera button on your desktop or mobile. This will add a link to the photo and a preview that will appear on the Twitter timeline.
Images can be up to 3 MB and must be in GIF, JPEG, or PNG format. The photo appears automatically in the extended tweet and user gallery. Choose photos that attract the viewer to a particular point with a strong focal point.
10- Be Repetitive
Posting the same update multiple times on the same channel can be considered bad practice as it provides very little value to the audience.
However, the update can be easily missed on Twitter, and your followers may actually be disappointed if they miss out on the latest post. If you want to share the same content multiple times without offending your audience, change the images and text used in the tweet.
For example, you can tweet a link three times, each time with different content:
- First, tweet it with the original title, a link, and a picture from the post.
- Tweet it next with a quote and a link to the article.
- Tweet it one last time with a different photo, a link, and a question that creates curiosity about the post’s subject.
These tweets should be posted at different times of the day for maximum visibility. You can easily do this by using Twitter scheduling tools like Hootsuite or Buffer to schedule tweets.
You can tweet the same content for several days, but you cannot promote the same content more than three or four times a week. And promotional tweets should always be spread among other tweets – otherwise, you’ll sound like a tilted disc and annoy your followers.
Well, this technique puts your tweet in front of far more followers than your audience tweets only once without worrying about spamming.
Also, share old content if it is still relevant to your audience for weeks or months. Transfer this “evergreen” content by sharing a tip, quote, stat, or another takeaway from a blog post that puts the article in a new light. You do not need to call this content out of date, as it is still valuable to your audience on Twitter.