If you want to start your career in digital marketing, This article is for you. Know the Career Scope of Digital Marketing In India and how can you start your career in Digital Marketing.
What is Digital Marketing?
Let’s understand the concept before embarking on your career in digital marketing – what is digital marketing? As with traditional marketing, digital businesses have a product they want to sell, so they try to engage customers, introduce the product, and close the sales.
As companies try to connect customers with the internet, many people will have to work in different roles and with specific skills to help them achieve this goal. Digital marketing is quite versatile and creative in nature. As a marketing professional, you can fall into digital marketing in the following areas:
- Video and Audio Production
- Mobile Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Interactive technology (eg AI)
- Social media marketing (SMM)
- Email marketing
- E-commerce Marketing
- Content management and duration
- Marketing automation
- Web Design
- Website development
- Write and edit
- Business and marketing strategy
Why Learn Digital Marketing?
Today, companies are waking up every day to the fact that digital marketing is very relevant and is no longer an option. The Times of India reported that digital marketing will create 2.5 lakh jobs in India by 2022.
See how JIO enters the market as Airtel lowers prices. Have you recently focused on those newspaper ads or TV ads without switching channels? By the way, is an ideal way for people to consume information.
The current standard of sales is people-to-people-driven. People rely more on your words than on news or television channels. As of December 2020, India has about 350 million Facebook users and this figure is an indication that about 50% of India’s population is networking on the internet. About 103.5 million people in India currently use mobile phones. Gone are the days when people used their landline. Smartphones are ubiquitous in today’s world!
Career In Digital Marketing
According to Cisco’s Visual Networking Index (VNI) report, by 2021, 829 million Indians (59 percent of the population) expect to use the Internet daily. More than 829 million will have 79% access to the internet via mobile devices ” In addition, 90% of Indian brands spend more than 15% of their marketing budget on digital marketing, with those who prefer internet companies over traditional retailers. We hope this data is sufficient to give you the tremendous opportunity to choose digital marketing as a career in India.
There are many Questions that come to mind when we make our career in digital marketing: –
What are the different areas/fields I can enter?
What is the wage scale?
What is career growth in digital marketing?
Where and how to learn the desired skills?
Marketing guru Philip Kotler said
“Market your product service in a place that the customer is looking for or available”
In today’s digital age, everyone is on the internet regardless of gender, age or location. And a business or marketer can not ignore these users. Therefore, a career in digital marketing in India becomes relevant.
Some facts that will make you believe that digital marketing career is one of the growing and attractive options: –
- Internet traffic will grow at an annual compound rate of 32%
- ‘According to the report published by IMRB, the online advertising market in India is growing by 30% year after year’
- According to the report (April 2017) by Google and KPMG, entitled ‘Indian Languages - Defining India’s Internet’, 9 out of ten new internet users in India are likely to be regional language users in the next five years.
- Local Indian language users are estimated to reach around 18% CAGR of 500 million by 2020
- The estimated share of digital media ads is about 25,200 million by 2021.
- With the support of the government, Government Digital Startups and India will create more and more jobs for people in the field of digital marketing.
Career in Digital Marketing – Different Areas
The career path for digital marketing offers different opportunities. If you love coding, you can go for web design, or you can love becoming a content writer. Other common vertical digital marketing careers are SEO analyst, social media manager, You Tuber, affiliate marketer, etc.
You can also work as a freelancer on a project basis, become an entrepreneur, or pursue a career in digital marketing in India. Thrives through languages.
Let us guide you through the most common profiles available in the online marketing career in India: –
Web Developer and Web Designer
A web developer or designer is responsible for the coding, design and maintenance of websites. In other words, you can say that these are the people behind the amazing web pages you browse on the internet.
Average salary – Rs 3 lakh to Rs 5 lakh
SEO Analyst / Expert
SEO people are the ones responsible for bringing traffic to the website by improving the Google search rankings on your website.
This ensures that your web page engine is optimized on the internet and is mobile friendly and hassle-free.
You can work as a freelancer and also do online assignments. SEO is the best career option for those who are striving for a good digital marketing career in India.
Average salary – Rs 2.5 lakh to Rs 6 lakh
Social Media Executive of Social Media Manager
A social media manager or manager is a person who uses social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. They follow social media closely and notice social media trends and coordinate with the content and graphics team. The only requirement for this profile is a thorough knowledge of social media platforms and creative thinking.
Average salary – 3.5 lakh to 7 lakh rupees per year
Search Engine Marketing (SEM) or PPC Specialist
These people are responsible for those who are sometimes irrelevant, which are useful ads that you see when you browse the internet.
There is a huge demand for these profiles as it provides many clues for the business. Key responsibilities include researching keywords for ad copies, managing ad groups, optimizing landing pages, analyzing and providing reports, and coordinating with the creative team for ad copies and graphics.
SEM is a great career option for digital marketing for those who are analytical.
Average salary – 3.5 Lakh to 5 Lakh per year
Content Writer and Content Marketer
If you have a habit of writing, and if you are interested in a digital marketing career in India, Content Writer is the best profile for you. Remember that writing for the internet is completely different from writing or composing books. A content tagger is a person who is responsible for creating personal and trending content, coordinating with the SEO team, researching queries, and more. You can also work as a freelancer or on a project basis.
This profile is an excellent profile because the need for materials has increased tremendously. The only requirement of this profile is a good command of language and creativity in the thought process.
Average salary – 3 lakh to 5 lakh per year
Digital Marketing Manager
The manager of digital marketing looks at overall digital marketing, strategizing, generating traffic and overseeing all of the above profiles In short, he is the boss of the head of a digital marketing company or a digital marketing agency.
To achieve this position, you need to have at least 7-10 years of experience, which is the goal of every professional who has a digital marketing career in India.
Average salary – 7 lakh to 10 lakh per year
Depending on the skill and interest of an individual and the needs of the organization, there are other profiles: –
- Email Marketing Manager
- CRM Manager
- Ecommerce Manager
- Analytics Manager
- Affiliate marketer etc.
At this time, we are unable to match the traditional advertising scope of digital advertising. Nevertheless, with a minimal budget, digital marketing is secure, transparent and there is a lot you can do. You need to know that your consumers today are on the internet and leading on social media 247 network and a digital life. The question is, is it part of their digital life for your business?
The most important thing is that you have acquired technical expertise? Now that you know that digital marketing is starting, it’s time to get ready to become a digital marketing expert. There are many career opportunities if you want to learn digital marketing, or if you are passionate about marketing or brand building and want to learn new techniques for internet marketing to contribute your existing skills.
Digital marketing work will soon become an important part of this in the business world. The purpose of the digital marketing course is to promote your websites through content and strategies. It requires creativity and logic. Creating and strategizing meaningful content requires a lot of creativity and innovative ideas.