The world is growing rapidly, which means that some people have the time or patience to read long-painted pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram, which, instead of reading lengthy content, allows them to get all the information they need with as little resistance as possible.
It’s no secret that the use of video in content marketing is increasing. Over the years, online video has proved to be the most engaging and compelling form of content for users. Social media has become one of the most effective platforms for video marketing, and this is a fact not to be taken lightly. We have some essential tips for you on creating your first video campaign that captures your audience’s attention so that they eventually take action.
1. Don’t Wait for a Perfect Time; Get Started
Do not wait for a studio and professional equipment. You can create video content today with very few devices. The critical part is your ability to provide and share your expertise. If your content is not good, then no one will pay attention to your fancy graphics. As you become more comfortable, you will improve all aspects, but getting started is the first step.
2. Define Your Video Marketing Goals
To get something concrete with your video marketing strategy and to know whether you have succeeded or not, you need to have clear goals that lead you to move forward.
For example, some common goals that you can add to your list include:
- Increase business revenue.
- Grow your email list.
- Google Answer Box Capture
- Raising brand awareness.
- Generate more demand and conversions.
- Improve audience engagement.
These are some ideas to help you think in the right direction. However, the end goals are different for each establishment.
3. Get Your Videos Discovered and Rank Better on YouTube
Uploading videos is not enough. To get more views and generate results, you need to tell Youtube what your video is about and which target audience would be interested in it. Video optimization gives you a chance to rank your videos and get your content to the right people.
4. Convey the Right Brand Message
To create profile integrity and not confuse users, you must broadcast a common brand message across all channels and every single video. Every message your business sends should correspond to what you want your brand to say about itself and what it stands for.
5. Outsource If You Need
When you start filling your plan, you may feel like you are above your head.
However, this is not a good reason to leave the ship. There are a ton of apps, tools, and guides to help beginners create great videos in this day and age. And if that sounds a bit too complicated, you can always outsource your video.
There are thousands of great video professionals, motion graphic masters, and designers who can help you. Or you can also ask your friends on Facebook, Reddit, or Twitter for recommendations. That’s why we found the designer who made our last major video.
Honestly, there is no shame in using a professional from outside your company to create your marketing video. An agency or another company actually makes most viral videos that you watch from top brands. You can also take the help of Zytal.
6. Decide Where Your Video Will Be Posted
Before you go any further, you need to decide where your video will be posted.
In the same way, when you share an image, It doesn’t fit all solutions related to video on social media platforms. According to a survey, social media is the preferred video distribution channel for marketers. If you want to share your video on Instagram, Twitter, or Facebook, we recommend making a square video. You can always call us to get more info about the secrets of these social media marketing channels to boost your reach and leads.
7. Decide who will Develop Your Video Content
When it comes to making videos, you have several options to develop and promote your video. There are many options to create videos and executing marketing strategies – you or your team can develop the video themselves, work with an agency, or create bloggers or influencers to create and promote videos.
As a startup, you can promote and create these videos on your own, or hire a mid-level influencer with a good amount of followers.
8. Consider Your Budget
If you are about to create video content for your brand for the first time, it is essential to consider your budget first. How much are you willing to spend? What do you need to buy before you start video marketing? To make it easy, make a list of the items and equipment you need and calculate the costs. It is essential to stay within your budget, not to face debt or out-of-pocket expenses.
9. Ensure Audio Quality
Audio quality is as crucial as video quality. If you’ve never made any kind of video, it’s easy to think that if it looks good, you’ll be fine. The reality is, if the audience cannot hear what you are saying or if the audio is poor or scratchy, people will move on. Do whatever you need to do to incorporate your audio with your video.
10. Track Your Metrics
If you are not measuring, you are not marketing,” so it is essential to keep an eye on your matrix.
To help further develop your video marketing strategy, you want to see metrics like:
- Total views
- Clickthrough rate (on email or social)
- Conversions (on landing pages or website)
- Social media engagement
- Likes
- Shares
- Comments
- Retweet
When you collect the data, you have to analyze it to make informed decisions on your future videos.
If the video has so many views but no engagement, you touch on the correct subject, but perhaps your tone or message was off.
If the video has a high level of social media engagement, it means your audience is telling you that they need the same. If you see a high level of engagement but your conversion rate is low, then you may need to modify your call to action.
If the video does not have views or engagement, you need to find new ways to promote the video, such as social media posts or dedicated email campaigns. If your video matrix remains stable after the second round of promotion, rethink your buyer persona and your video topics.
Again, pay attention to those numbers before spending time and resources to record your next set of videos. Measuring and analyzing will help you make more impact on your audience.